So, what are the best marketing tools? Well, I’d like to share my knowledge on the topic of marketing tools and techniques which means I’ve collected some of the best digital marketing tools and listed them below.
There are many different ways to do marketing. I have tried just about all of them. You can find that marketing really is easy if you choose the right tools for your marketing.
Top 17 Marketing Tools (to Make You a Smart Marketer!)
Promoting products & services, generating leads, driving sales, and improving brand image using various marketing tools and techniques is what defines the life of a marketer.
The role of a marketing professional is challenging and full of responsibilities but at the same time, it’s fun and exciting too. 😇
Being a digital marketing expert for over a decade, I tried a countless number of marketing tools to aid the marketing campaigns of my organization. I found some tools to be highly effective while many others were only so-so and the remaining tools were a total waste of time, I must say.
From my personal experience, I would like to tell you that trying different marketing tools to find the best ones is a lengthy and time-consuming process.
However, you do not have to waste your precious time in doing all that research work because I am listing the best online marketing tools that work for almost every marketer out there.
Additionally, the list of marketing tools is divided into various categories so that it’ll become easier for you to find the best tools that can meet your specific marketing requirements to make a perfect marketing plan.
Let’s get rolling!
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What is a Marketing Tool?
In the simplest terms, a marketing tool can be a technique, strategy, or software used for promoting the products or services with the intent to boost the sales of a business.
However, the marketing tools that I am referring to in this article are the software that you can use to facilitate your everyday responsibilities as a marketing professional.
Looking to manage your marketing team and projects from a single place? Try ProofHub now!
Best Marketing Tools For Marketers
ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively. It combines all the essential tools that you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks.
The Kanban boards in ProofHub let you track the progress of each task and see them moving through the different project stages. Moreover, you can attach files and add comments to a task. The integrated chat tool even makes it possible for you and your teammates to have quick conversations over text messages.
Being an all-in-one project management software, ProofHub comes loaded with a wide range of features with the most prominent ones as follows:
Online proofing allows you to review, proof, and approve designs & documents in real-time. To give feedback or suggestions while reviewing a file, all you need is to add comments to the design file or the document. Additionally, the markup tool makes it possible to highlight and add feedback to the specific regions of a file.
Gantt charts incorporated in ProofHub offer a visual representation of the overall project timeline. You can view task schedules, drag and drop tasks to modify their schedules, set task dependencies, and highlight the critical path of a project. In addition, Gantt charts in ProofHub also give you the flexibility to associate milestones with tasks and track the progress of each task.
With ProofHub, you will get cloud storage to bring all your project files to a single place and manage them with relative ease. You can upload files from your computer or from third-party file storage services, including Box, Dropbox, GoogleDrive, and OneDrive. You can store multiple versions of a file and attach files to tasks and share them in chats, discussions, etc.
Tracking time for each task that you are working on becomes convenient with the in-built timers in ProofHub. While timers offer automatic time tracking, you can also make manual time entries to keep an accurate record of your working hours. All the time data gets stored in timesheets that you can access whenever you want and use them for various purposes like payroll, client billing, time management, and much more.
Reporting is an essential part of project management and with ProofHub, creating detailed project reports is just a few clicks away. The software lets you create and customize both project and resource reports. It is quite easy to highlight specific data in reports by picking parameters of your choice. You can even download the reports and use them in meetings to discuss project progress and make plans for better utilization of resources.
- Simple and easy-to-understand interface with little to no learning curve
- Activity logs make it easy to keep track of everything happening within projects
- Create custom roles and set different permissions for each role
- IP restriction helps to prevent unauthorized access to your ProofHub account
- Limited app integrations
What’s ProofHub Best For?
ProofHub is the ideal tool to have ultimate control over all your projects, tasks, and teams.
How Much Do You Need to Pay for Using ProofHub?
ProofHub has two simple pricing plans:
- Essential – $45 per month (billed annually)
- Ultimate Control – $89 per month (billed annually)
Website and website analytic tools
Your website is the digital window to your business. All your products, services, information, and contact details are in one place, your online shop. Your aim is to drive traffic to your website and turn potential leads into customers and sales.
A good marketing tool to track what’s happening when people visit your website is google analytics. This can be extremely useful as it gives you an overview of where your website visitors are coming from. Ultimately, it’s a list of very useful data gathered from your website traffic.
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
- Instagram DMs
- SMS text messaging
- Live chat
- Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, but MobileMonkey also makes it easy to set up automation to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
Hey, you can’t blame us for putting ourselves on the top of the list!
That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.
As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.
Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.
Oh, and don’t forget about Sprout’s full suite of social analytics.
Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.
Price: Free to $3,200/month for enterprises, depending on your plan
HubSpot has several tools to help you grow your business, no matter what stage you’re at.
Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.
When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.
From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
What are the best digital marketing tools? Marketing automation, proximity marketing, and real-time communication technologies such as mobile devices and social media increasingly empower customers to make purchases based on their feelings and location rather than what they’ve researched online. Beyond that, the channel itself—not just the message—is considered a marketing tool. That’s why today’s marketers increasingly need to operate in a world of Consumer Marketing Engagement platforms and tools.
In this article I wanted to share with you the best digital marketing tools that I use for social media, blogging and a few others. I have been doing digital marketing for a number of years so I know what works and what doesn’t.