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What Are the Best Social Media Analytics Tools

 If you’re looking for the best social media analytics tools to use, you’ve come to the right place. There are several to choose from, but not all of these are created equally! You should consider what is most important to your business objectives before deciding on which social analytics tool is best for your needs. Location information can help you touch base with your audience in real-time, while competitive analysis can help you track your competitors. Whether you want to know how many followers your competitors have or which hashtags they are using, there is a social media analytics tool that will provide that information!

1. HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools, or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

What’s important to highlight is that HubSpot’s social analytics tools are part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

2. Buffer Analyze

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

3. Keyhole

Keyhole excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

Using Keyhole, you can find, identify, track, and reach out to your influencers:

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Suite pricing begins at $79 per month- free trial available

4. Snaplytics

The popularity of ephemeral content on social media speaks for itself.

Snaplytics focuses solely on analytics for Snapchat and Instagram Stories. The platform looks at metrics such as open and completion rate, allowing brands to see where story engagement peaks and likewise at what point viewers drop off.

The need to optimize story-based content is something that modern brands should overlook at their peril.

Although Snapchat might have fallen out of favor for some brands, bear in mind that the network still boasts hundreds of million active users among millennials and Gen Z.

Meanwhile, Stories represent one of the most-engaged methods of Instagram promotion. Going beyond native analytics is a smart move for brands who want to craft more compelling Stories or eventually run story-based ads.

5. Hootsuite

Hootsuite is a great combination of social media management, listening, publishing, and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

3 cool features:

  • Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
  • Measure your customer care team’s response and resolution time on Facebook and Twitter.
  • Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.

Social media channels:

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

What analytics you get for free:

  • All features for 30 days
    • Overview of key metrics
    • Unlimited real-time reports
    • Team performance measurement

Pricing options: $19, $99, $599 per month, and enterprise pricing

6. Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform cannot cross-post between networks. 

Price: Contact Oktopost for pricing.

7. Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

  • Analyze paid campaign performance across networks
  • Get group report of your social media profiles
  • Analyze your team’s performance (task performance, response rates, etc.)

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel
    • Reports for internal team performance

Paid options: $99, $149, and $249 per month

8. BrandMentions

BrandMentions is another powerful tool for measuring your social media marketing impact.

From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns.

BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.

Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. 

Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.

Price: $99 – $499 USD per month.

9. Google Analytics

While it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns and even help you measure social ROI.

You likely already have an account set up on your website to monitor and analyze your traffic right now. But did you know you can access and create reports specifically for social media tracking, too?

For instance, you can see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns.

10. Zoho Social

Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.

3 cool features:

  • Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
  • Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
  • Compare fans vs. other people reached for every post.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

What analytics you get for free:

  • All features for 15 days
    • Stats for individual posts
    • Analytics for content type, best time to post, etc.

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

Conclusion

The post hopes to shed some light on which metrics can be measured and gathered from a variety of tools and to help you choose the right one. Once a choice is made regarding a tool to use, then it’s going to take some data gathering and organizing to have something that anyone can understand!

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