If you are looking for business tools online to help your marketing, there are many free and paid tools out there. Here is the list of 10 common business tools that every small business should know how to use.

Successful businesses rely heavily on technology for communication, productivity, and tracking purposes. It drives and sustains their business operations. That’s why it is important to understand the modern-day technology that’s readily available to us and how it can be used to our convenience. There are various types of business technology; however, some are more commonly used than others.

If your business benefits from the latest technologies, then you are on the right track and are opening your business to successful results. On the other hand, you may feel overwhelmed and intimidated by the rising technology in society or lack the necessary tech-savvy skills and experience. As a result, you neither use nor keep up with modern technology. However, you are depriving your business of opportunities for growth and success. For this reason, we’ve created a list of the most common types of business technology that are widely used around the world and that you should also use to run your business.

List of 16 Best Business Tools you Must Explore:

For your convenience, we have broken down our list of business tools into the list into 9 broad categories-

  • Meeting apps
  • Communication apps
  • Document management tools
  • Project management tools
  • Whiteboard tools
  • Marketing tools
  • Finance tools
  • Outsourcing tools

Each category consists of two tools each along with their pricing and key features. So without further ado, let’s dive in…

Meeting apps for Businesses

With the coronavirus pandemic taking the world by storm, millions of employees around the world are working remotely. This means- no office meeting! If you want to touch base with your teammates and want to have a face-to-face discussion, the following meeting tools will surely help:

1. Zoom

Zoom: Meeting app for businesses

Zoom has gained massive popularity during worldwide lockdowns due to the Covid-19 pandemic and for a good reason. Whether you want to conduct an online meeting with your team, create a video webinar, share screens with your IT team, or conduct virtual training sessions, Zoom is the tool for you.

In March 2020, Zoom’s daily active users jumped from 10 million to over 200 million in just 3 months. Apart from businesses, teachers are also using Zoom to conduct online classes and teach students virtually.

Key Features of Zoom: 

  • Host meeting with up to 25 participants and host an unlimited amount of meetings.
  • Cross-platform messaging and file sharing
  • 2018 Gartner Peer Insights Customers’ choice for meeting solutions.


  • Free with limited features
  • Pro plans start at Pro (14.99/month), Business (19.99/month), Enterprise (19.99/month)

2. Google Meet

Google Meet: Meeting app for businesses

Next up is Google Meet, a cleaner and faster version of Google’s Hangout app for video calling. If you are tied into the Google ecosystem, this is a great Zoom alternative. Simply set up a meeting and share the meeting link with your co-workers to conduct a video conference in seconds.

Google Meet supports up to 100 meeting participants and is integrated with G Suite. With Google, you don’t have to worry about security and can rely on its infrastructure to deliver a perfect video conferencing experience every time you try it.

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Key Features of Google Meet: 

  • Encrypted video calls for added security
  • A dial-in number to join meetings offline
  • Live captions and noise cancellation


  • Paid plans start at $10/user per month.

Read more: 10 Best Video Conferencing Software For Teams

Communication apps for Businesses

Communication is the key to success in every organization. For smooth sharing of ideas, brainstorming, and day-to-day chit chat, use the following communication tools:

3. Slack‍

Slack: Communication app for Businesses

If you work at a startup, we are sure you have heard of Slack. A quick messaging app, Slack allows teammates to create a “channel” based on interest, project, or departments and cat with their colleagues in a streamlined manner.

Slack has quickly become the go-to messaging platform for startups and small businesses, thanks to its affordable plans. With over 35,000+ paid companies including IBM and Airbnb and with over 8 million monthly active users, Slack is a great communications app.

Key Features of Slack: 

  • Conduct video and voice calls
  • Connect over 2200 apps for added functionalities
  • Search messages, files, etc


  • Free plan with limited features
  • Pro plan starts from Standard ($2.6/month), Plus ($5/month), Enterprise Grid (contact sales)

4. Microsoft Teams

What Are the Common Business Tools

Next up is Teams, an enterprise chat app by the one and only Microsoft. Teams have over 44 million daily active users, up from 20 million in November 2019, and are a part of the Office 365 suite of apps. Apart from messaging with co-workers, Teams also support video and audio calls. Employees can share and edit Powerpoints, Word docs, Excel spreadsheets, and more and bring their entire workflow under one roof.

Key features of Microsoft Teams: 

  • Conduct meetings with up to 250 participants
  • Integrates with all Microsoft apps
  • Mobile apps are available.


  • Free trial
  • Paid plans start from $5 per user per month

Read more: Best Internal Communication Tools for Your Business

‍Document Management Tools for Businesses

We all know how important documents are to a business. From creating proposals to business plans- everything requires a good document.

Choosing your document management tool is vital as it can help you organize your info in one place, reduce the reliance on paper docs, and speed up your workflow 10x. Pick one of the following document management tools for a better document experience.

5. Bit.ai 

Bit.ai: Document Management Tool for Businesses

Modern teams use modern document editors like Bit that help them create, manage, share, and track all documents in one place. Organize content in different workspaces and folders, collaborate, and chat with co-workers in real-time, store all media assets in the content library, and create interactive docs- all from this powerful platform.

With smart search, quickly find what you are looking for and improve your productivity multifold. Take it for a spin (as it has a free version) and see Bit’s awesomeness for yourself!

Key features of Bit: 


  • Free plan with limited features
  • Pro plan starts from: Standard ($12/month), Plus ($20/month), Enterprise (contact sales)

Read more: Business Development Plan: What Is It And How To Create A Perfect One?

6. Google Drive

Google drive: File sharing site

If you have a compact team and don’t have a lot of documents to deal with, you can get away with Google Drive. A free content storage and document collaboration suite, Google Drive offers office apps for document creation, spreadsheets, and presentations. Their free plan offers 15GB of free storage and has smartphone apps for both iOS and Android.

Key features of Google Drive: 

  • AI-enabled search
  • Integrates with Docs, Sheets, and Google Slides.
  • Mobile apps available


  • Free plan with limited features
  • Pro plan starts from: 100GB ($89/month), 1TB ($479/month), 10TB ($4799/month).

Read more: Best Cloud Document Management Systems in 2021

Project Management Tools for Businesses

Project management tools help managers manage resources, assign tasks, keep track of the project deadline, and deliver projects successfully. The following project management tools are our top picks:

7. Mavenlink

Mavenlink: Project Management Tool for Businesses

One of the top-ranked project planning and management tools on G2crowd, Mavenlink has a ton going for itself. Automate your project planning, management, accounting, and collaboration with this all-in-one software. The platform integrates all your projects, tasks, and resources, and allocates them for maximum efficiency. Monitor your projects with detailed Gantt charts, task lists. and threaded communications

Key Features of Mavenlink

  • Business intelligence, time-tracker, resource management
  • Integrates with Jira, Slack, Salesforce, and more
  • Monitor tasks, projects, and resources


  • Free with limited functionality
  • Paid plans start from: Teams ($19/month), Professional ($39/month), Premiere (contact sales), Enterprise (contact sales).

8. Paymo

Paymo: Project Management Tool for Businesses

An all-in-one project management software, Paymo is feature-packed project management software. Time-tracking, planning, project scheduling, resource planning, collaboration- Paymo does it all.

Project managers use Paymo to monitor all project-related actions in real-time, assign tasks, and allocate resources. Managers can also create estimates based on the project plan and share them with clients.

Key Features

  • Keep track of all expenses during the project and add to your invoice.
  • Automatic time tracking and share timesheets with clients.
  • Schedule and monitor tasks using Gantt charts.


  • Free with limited functionality
  • Paid plans start from Small office ($9.56/month), Business ($15.16/month)

Read more: 10 Best Free Project Management Software in 2021

Whiteboard Tools for Businesses

An office whiteboard has long been the go-to team collaboration tool used for brainstorming and putting your ideas to life. If you are working remotely, the following digital whiteboard tools are going to help you mimic the magic of a whiteboard right from the comfort of your home.

9. Miro 

Miro: Whiteboard Tool for Businesses

Miro is a great digital whiteboard designed specifically with remote and distributed teams in mind. Just like you would on a physical whiteboard, add text, sticky notes, images, diagrams, drawings, prototypes, spreadsheets, and more, or work with templates to quickly start your brainstorming session. With an infinite canvas, Miro encourages the free flow of ideas and doesn’t let anything come in the way of your creativity and imagination!

Key Features

  • Integrates with a ton of apps including Jira, Sketch, Invision, Google Drive, Confluence, Box, etc.
  • Real-time asynchronous collaboration
  • Over 7 million users worldwide


  • Free with limited functionality
  • Paid plans start from: Team ($8/member/month), Business ($16/member/month). Enterprise (custom pricing)

10. Microsoft Whiteboard

Microsoft Whiteboard: Whiteboard Tool for Businesses

Not many know that Microsoft also offers a digital whiteboard solution by the name of Microsoft Whiteboard. This “digital canvas” helps teams collaborate from any part of the world and brainstorm on a whiteboard just like they would in a physical office space.

The contents of the whiteboard are safe in the cloud and you can carry on your work by logging into the same or different device, whenever you like. If you have a Microsoft Surface stylus, you can use it on the digital whiteboard for making diagrams or sketching.

Key Features of Microsoft Whiteboard

  • Mark your whiteboard “do not erase”
  • Use it with a stylus, keyboard, or pen.
  • Reliable with Microsoft’s enterprise-grade security.


  • Free with limited functionality
  • Paid plans start from: Get it with Microsoft Office 365 subscription starting at $99 a year.

Read more: Top 10 Digital Whiteboard Software for Team Collaboration

Digital Marketing Tools for Businesses

Every business in 2021 needs to have an online presence to reach out and engage with customers. With digital marketing gaining prominence over traditional marketing, it’s time to have tools in place to help you succeed on the internet. Here are our top picks for digital marketing tools:

11. elink.io

Elink.io: Digital Marketing Tool for Businesses

An amazing all-in-one content curation & marketing tool, link helps marketers and content creators publish email newsletters, web pages, and embed web content by just adding web links! Turn any web links (articles, videos, etc.) into visual content in seconds.

You can convert collections to email newsletters and export to MailChimp, Gmail & all third-party email providers that allow HTML code (including Campaign Monitor, MadMimi, Active Campaign, etc.). With its 30+ beautiful prebuilt responsive layouts, you never have to worry about design and can just focus on your content.

Key Features of link

  • Curate content for your website or social media in minutes
  • Fast and Easy Newsletter Creation with beautiful templates
  • Track engagement insights on the content you share
  • RSS feed reader, Bookmark manager, Chrome extension, and more


  • Free with limited functionality
  • Paid plans start from Pro monthly ($15/month), Pro 1 year ($12/month), Pro 2 year ($10/month)

12. Google Analytics

Google analytics for digital marketing

A big part of marketing is knowing what works and what needs improvement. Google Analytics helps you do just that by providing your website analytics in an easy-to-use dashboard. Track website visitors, products, marketing goals, and conversions easily. With Google Optimize, you can perform A/B testing on your website and make data-informed business decisions. Over 55% of all websites use Google analytics and you should too!

Key features of Google Analytics: 

  • Detailed reports and analytical intelligence
  • A/B test to make the best business choices
  • Integrates with Google Ads, Data studio, and more.


  • Free
  • Paid plans start from: $150,000/year

Read more: 15 Digital Marketing Tools That Will Help Every Marketer in 2021

Accounting Tools for Businesses

Dread accounting? Let software take care of it with our favorite accounting tools:

13. Freshbooks

Freshbooks: Accounting Tool for Businesses

An all-in-one accounting and invoicing platform, Freshbooks wants you to focus on your work instead of your accounts. From expense tracking and invoicing to payments and reporting, Freshbooks does it all.

Automation helps users receive invoice reminders as well as payment collection, helping them put their business on autopilot. Easy expense tracking means that you can say goodbye to pesky receipts and log your expenses on Freshbook’s platform.

Key features of Freshbooks: 

  • Easy to understand reports
  • Automatic checks and balances to ensure compliance
  • Log hours and automatically put them onto an invoice.


  • Free with limited features
  • Paid plans start from: Lite ($6/month), Plus ($10/month), Premium ($20/month), Select (custom pricing)

14. Xero

Xero: Accounting Tool for Businesses

Xero is an accounting tool for small businesses and has an easy-to-understand interface. Create quick invoices and receive a notification when they are opened, track inventory, attach files to invoices, create custom purchase orders, and handle expenses all from Xero’s dashboard. Manage bills by scheduling payments and batch paying suppliers. The platform has over 2 million subscribers and works smoothly without hiccups.

Key features of Xero: 

  • Easy to read charts to understand cash flow and business health
  • Include the “pay now” button to invoices, automated reminders, and more.
  • Connect your bank so transactions can flow smoothly.


  • Free with limited features
  • Paid plans start from: Starter ($20/month), Standard ($30/month), Premium ($40/month).

Outsourcing tools for Businesses

It’s tough doing everything on your own. This is where outsourcing comes in! Get outside help with the following outsourcing apps and share the load with freelancers and contract employees.

15. Fiverr

Fiverr: Outsourcing tool for Businesses

Fiverr helps you get outside help in over 300+ categories by matching you with amazing freelancers. If you need help creating your website, need graphic design or video editing services, need someone to manage your accounts, or someone to handle your social media, Fiverr has everything you need. With payment protection, upfront costs, and great customer support, finding freelancers was never this easy!

Key features of Fiverr: 

  • Find over 300+ categories of freelance work
  • Dashboard to track activity and keep your team in sync
  • Payment protection and great customer support.


  • Buyers pay a processing fee of $1 on purchases up to $20 and 5% on purchases over $20

16. Upwork

Upwork: Outsourcing tool for Businesses

From one-off projects to long-term contracts, Upwork can be used by businesses to find quality talent for their business needs. With over a million reviews, you are in good hands while hiring talent to outsource your business needs.

Using your business dashboard, you can manage your job listings, interviewing, onboarding, and payments. Businesses can also track project milestones and progress. Upwork offers help in over 80+ different categories and is a great platform for outsourcing.

Key features of Upwork: 

  • Trusted by over 5 million businesses
  • 80+ categories including web development, marketing, writing, accounting, customer service, and more.
  • Hire for both short and long-term contracts.


  • Free with limited features
  • Paid plans start from Plus ($49/month), Business ($849/month).

Final Words

There you have it folks, some of the best business tools out there to help you run your business efficiently. All of the above-mentioned tools are great at what they do and you cannot go wrong with any of them. Still, your choice is bound to depend upon various factors like the size of your business, your target use-case, a particular business problem you are looking to solve, and of course, your budget.

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