Marketing is one of the most important parts of any business. All businesses, large and small, need to market their products and services to grow. This is where marketing tools come in. Marketing tools are like utensils that help you to cook up your business. They are very useful for building, promoting, and selling your products or services online.

Marketing is as much as a science as it is an art, and as every artist needs her tools, so does your business. Whether you’re looking to grow your email list, organize events or content distribution, build your brand, identify new customers or retain old ones – the right marketing tools will help you achieve your goals faster and better.

Marketing tools are designed to automate repetitive processes, tasks, minimize human errors, manage complexity, build strong customer relationship, maximize effort, and brings your brand to the spotlight.

An effective marketing tool should help you achieve either or all of these:

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If you desire to be more efficient and productive, then, these marketing tools should be an integral part of your business.

Since you can’t watch over your shoulders and that of your competitors, manually, these marketing tools do that for you.

Marketing tools cut across diverse markets. For example:

  • Website analytics tools
  • Social media management tools
  • Conversion rate and funnel analytics tools
  • SEO tools
  • Marketing automation tools,
  • Email marketing tools

…And so on.

If you’re ready, let’s dive in.

SocialPilot

social media management tool Socialpilot

If you want to add some automation to your social media management work, SocialPilot is just the right tool. You can add the URL of your business’s website and other websites that you follow to share their blogs automatically on your social media.

With SocialPilot, you can view and reply to messages, comments on multiple Facebook profiles in real-time. The integrated social media analytics lets you analyze the engagement on social posts and also helps to understand the audience’s behavior. Also, you can document the analytic reports of your social platforms by downloading them in PDF format.

Ups:

  • Assign roles to team members and define their access levels
  • Content recommendations from across the web
  • Bulk scheduling makes it possible to schedule social posts for upcoming weeks or months

Downs:

  • It’s somewhat difficult to navigate through the app

What’s SocialPilot Best For?

SocialPilot is particularly great for managing your social media accounts on Facebook.

How Much Do You Need to Pay for Using SocialPilot?

SocialPilot has four different pricing plans:

  • Professional: $25 per month (3 team members) (25 social accounts) [billed annually]
  • Small Team: $41.66 per month (5 team members) (50 social accounts) [billed annually]
  • Agency: $83.33 per month (10 team members)(100 social accounts)
  • Enterprise: custom pricing

Capterra/G2 Ratings:

Capterra – (4.4 / 5) stars

G2 – (4.3 / 5) stars

SEO and SEM

SEMrush

SEMrush SEO marketing tool for teams

SEMrjush is one of the top-rated digital marketing tools for businesses that you can leverage to plan and monitor all your SEO strategies. It allows you to search relevant keywords for your website, analyze competitors’ SEO strategies, and create SEO-friendly webpage and blog content.

Apart from SEO, SEMrush can also help you with PPC (pay-per-click) ad campaigns and boost your business’s sales. It is a comprehensive software that can meet both your SEO and SEM needs, like backlink analysis, organic traffic insights, content audit, competitive research, and much more.

Ups 

  • Comes with a wide range of useful tools and features
  • Suitable for marketing teams of every size
  • Data-driven solutions for developing powerful content strategies

Downs

  • Pricing is quite high for individuals, freelancers, and startups

What’s SEMrush Best For?

SEMrush can help you with almost all of your digital marketing strategies.

How Much Do You Need to Pay for Using SEMrush?

SEMrush has four pricing plans:

  • Pro – $83.28 per month (billed annually)
  • Guru – $166.62 per month (billed annually) 
  • Business – $333.28 per month (billed annually)
  • Enterprise – custom pricing

Capterra/G2 Ratings

Capterra – (4.6 / 5) stars

G2 – (4.5 / 5) stars

Website Optimization and CRO

Hotjar

Hotjar marketing tool for website behavior analysis

As a marketing professional, you need to analyze and understand the behavior of users visiting a website. Hotjar is a specialized behavior analytics software that allows you to gain better knowledge about user behavior with features, like heatmaps and visitor recordings.

The software also makes it possible for you to get feedback directly from users. This feedback data is useful for identifying the factors that trigger them to perform certain actions. With Hotjar, you can embed surveys on a website or share them with users to get their feedback.

Ups:

  • Easy to set up and use
  • Allows visitor targeting using URLs, device and user attributes
  • You can export user responses in CSV or XLSX format

Downs:

  • Suitable only for websites, you can’t use it for apps 

What’s Hotjar Best For?

Hotjar provides important user behavior information that you can utilize to improve the overall user experience of a website.

How Much Do You Need to Pay for Using Hotjar?

Hotjar has three pricing plans:

  • Personal (Plus) – $39 per month (unlimited team members)
  • Business – Starts at $99 per month (unlimited team members)
  • Agency – Custom pricing

Capterra/G2 Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.3 / 5) stars

Content Creation

Canva

Canva - tool for marketing teams to create visual content

Canva is the preferred choice for marketing teams to create visual content that can be used in various marketing campaigns. The best thing about this tool is that it offers professional design templates that allow you to create beautiful graphic content without having hardcore graphic designing skills.

Whether you want to create stunning infographics that engage people with your content or videos to help customers learn better about your product/service, Visually can help you create a wide range of content.

Ups 

  • Allows you to create a wide range of content
  • Comes with several advanced image editing features
  • You can use free icons to make your designs more impactful

Downs

  • Lack of collaborative features

What’s Canva Best For?

With Canva, you can create eye-catching designs for your marketing campaigns easily.

How Much Do You Need to Pay for Using Canva?

Canva has two pricing plans:

  • Pro – $9.95 per user per month (billed annually)
  • Enterprise – #30.00 per user per month (billed annually)

Capterra/G2 Ratings

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) star

Creatopy

Creatopy is an intuitive ad design platform that helps you easily craft engaging ads that fit all your needs, including banners and other display ads, social media ads, and video ads. You can start from industry-specific templates and standard sizes or create your custom designs. By taking advantage of the high-quality stock photo, video, and audio libraries, you can truly bring your ads to life.

Due to its automation capabilities, Creatopy allows you to generate large volumes of ad variations with just a few clicks, eliminating repetitive tasks. In addition, the platform gives you the possibility to work in bulk, creating sets of ads that can be edited and downloaded simultaneously.

Ups:

  • Access to a mix of automation, animation and customization capabilities,
  • Intuitive interface and short learning curve
  • Scalable pricing model

Downs:

  • It’s a new product, so new functionalities are still under development

What’s Creatopy  Best For?

Creatopy makes ad design easy for everyone and comes with a mix of automation, customization, and animation options, allowing users to level up their advertising game.

How Much Do You Need to Pay for Using Creatopy

There are four types of plans that users can access: Free, Create, Automated, and Enterprise. The Create pricing plan starts at $17/month (billed yearly).

Capterra/G2 Ratings:

Segment

Segment is an analytics software made simple.

Segment captures customers’ information through the API and makes them easy to understand and beneficial for your business. Here’s how it works:

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The processes done in your website and mobile apps can be captured and kept in the Segment Libraries, for your use.

Google Trends

Google Trends is a solution that shows the graphical representation of how a particular keyword or topic is trending in the US or globally.

It’s a free Google service for topic analytics. It’s very helpful in market research and web surfing behavior tracking.

For example, let’s see what’s trending right now around the world.

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With these tools, you can know what the world is thinking about your product and services.

You need Google Trend.

For example, if you’re a small business consultant and want to know how popular the market is, all you’ve to do is input the keyword into the Google Trends search box and search it.

Sadly, from the graph below, you can see that the demand for “small business consultants” is constantly going down. It’s now left for you to decide whether to move on or quit.

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Blog Topic Generator

Do you know what your next blog post topic is?

How do you craft the headline? Truth is, the headline is the most important element of your content. According to Brian Clark, founder of Copyblogger, 8 out of 10 people will read your headline.

If you’re stuck right now and don’t know what to write about, you’re not alone. You can use HubSpot’s Blog Topic Generator.

To get started, simply enter your keywords into the blank spaces. Then click on the “Give Me Blog Topics.”

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Next, the tool gives you a Week of Blog Topics:

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Note: These topics are analyzed based on the keywords. The chances of going viral if you promote your content is high. You can see how clear the headlines are.

Moz confirmed that clear headlines with numbers are preferred by users.

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Content Idea Generator

Portent’s Content Idea Generator functions in a similar way as HubSpot’s blog topic generator.

The tool generates trending and irresistible blog post titles, so you don’t have to. Simply enter your keyword in the space provided and click on the white arrow.

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Next, the tool gives you an idea for a blog post. It may not be grammatically correct, hence, you need to tweak it.

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Content Idea Generator is your content creation guide when you’re looking to get more content out there – but don’t have the time to always write headlines from scratch.

When inputting your keywords, avoid CAPITALIZATION. Else, the tool will return headlines that don’t read well.

Moz confirmed that using Sentence Case in headlines converts 64 % while ALL CAPS converts at 21%.

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It’s ironic, but despite knowing how powerful content is in today’s digital marketplace, so many marketers have a hard time creating compelling content.

Creating a successful content marketing strategy is almost difficult, without making room for content creation and distribution. Let this tool guide you.

Buzzsumo

One of the reasons why most brands embrace content marketing is to create brand awareness. And this can only happen when you leverage social media.

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But the surprising fact is that only 38% of B2B marketers are reported to have effective content marketing. How sad?

How effective is your content marketing?

If you’re looking to improve performance and get your content shared across social networks, Buzzsumo is the right tool.

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Buzzsumo is a powerful tool that scours the entire web and shows you content that generated the most social shares – for a given keyword or topic.

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You can also use the tool to identify the social media influencers who can amplify your content reach.

VWO

Do you wish to get the best out of your web marketing?

With different marketing ideas and strategies available, integrating them into your business can be confusing at times. Because what worked for Mr. A. may not work for you.

To eliminate guesswork from your web marketing campaigns, you should split test.

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Knowing firsthand what people want from your landing page or ad copy (and why) is a huge step toward implementing a successful content marketing strategy.

That’s why you need VWO – the A/B Split testing software for marketers that work. Use VWO to tweak, optimize and personalize your website with minimal IT help. You can conduct A/B testing, Url split testing, multivariate.

What an easy way to ascertain the best strategy that works for you.

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VWO also provides you with real user feedback and analysis of your landing page performance.

This tool keeps you informed with analysis on your revenue, visitor segment metrics – improves your audience targeting, and uses personalized content to engage your audience.

This case study at Unbounce showcases several brands that use split testing to improve their conversion rates and increase revenue.

BrightEdge

A lot of marketers and brands spend so much on digital content marketing with the hope of generating quality leads and customers.

Sadly, 51% of these marketers fail because they can’t measure content performance.

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But with BrightEdge Content Performance Tool, you can plan, optimize and set up campaigns based on actual content performance. Do you know that your content is competing against billions of pages?

In case you don’t know, you need a tool that can target demand, optimize content, and measure results.

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With BrightEdge, you can eliminate guesswork from your content strategy, and run content by the numbers. As an Enterprise SEO platform, you can use content insights to optimize your pages and improve search rankings.

According to BrightEdge, last year marketers invested over $135 billion in the creation of digital marketing content.

As you would expect, this content has limited value unless it’s well optimized and distributed. More so, it must be connected to ROI. You can use the Content Optimizer to polish your next content.

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MailChimp.com

Is the money on the list?

Yes, to an extent, that phrase is correct.

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However, a list of subscribers means nothing unless you nurture them and make them trust you.

In all, email marketing remains one of the best ways to engage and retain customers through personalized emails.

According to the 2013 MarketingSherpa Email Benchmark Survey, “67% of marketers say that delivering highly relevant content is a strategic goal their organization wants to achieve through email marketing.”

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Several studies have shown that it takes more resources to acquire a new lead than to retain an already existing one.

That being said, you need to get serious with email list building. Start today.

Don’t you think it’s high time to send better emails and sell more products?

MailChimp is an email marketing tool that you should use to build a customer acquisition strategy for your brand.

At the surface, MailChimp looks rather simple, but it’s powerful. Check out how you can use MailChimp to grow your brand.

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The tool uses your customer’s purchase history and behaviors to segment your list – so that you can recommend relevant products to specific segments and boost your conversions rate.

What is a powerful way to personalize your email campaigns for your subscribers?

Funny enough, this is what 75% of your customers want you to do.

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Conclusion

Digital marketing tools and techniques help every brand grow and every business expands its client base. Marketing tools make sure your brand or product is reaching the right audience and target clientele.

Digital marketing is thriving for most brands thanks in large part to the different social channels and marketing tools.

Because at the end of the day, your results are dependent on how you adapt to changes in the marketplace to align with consumer behavior.

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