Can you define the tools for marketing? Are you familiar with these? Take a look at some of the world’s top marketing blogs and ask, “What do you think makes up the tools for marketing?” I bet they will all list some of the similar tools as those on my list. They will probably also agree that having a few of these is vital to your online presence. But only a few use all of the highest-impact marketing tools.

What are the tools for marketing? Marketing is about the process of building awareness for something. It is an art of conveying our thoughts to others so that they can hear them and so that they feel the same way as you want them to feel about it. The more time the audience spends with the content you are sharing, the higher is your conversion rate.

Facebook Optimization: Edgerank Checker

facebook-optimization-audience-checker

Who it’s for: Marketers with large Facebook audiences who want to get more bang for their buck with social content.

What it does: Ever push the “Post” button on a Facebook update and feel like that content just washes away in a river of Kardashian news and cat videos? Edgerank Checker helps you take control of your Facebook strategy by empowering your team with all kinds of information surrounding content performance and audience reach. Beyond just showing your Edgerank score (the algorithm Facebook uses to place content in user Newsfeeds), this tool helps you identify when your audience is active online to maximize potential content exposure. Edgerank Checker also combs through your posts to analyze which topics perform well, offering an easy-to-understand grading system for each post that can be compared at a glance.

Best feature: An Industry Report option shows you how your page is performing compared to others like you across a number of metrics. Enjoy peace of mind knowing that the competition isn’t scoring more audience share than you.

How much it costs: The free plan shows only your Edgerank Score. Pro plans start at $90 per month for up to three Facebook pages.

Charlie App

Charlie is an attractive marketing tool that helps you create a positive impression when meeting people (especially for the first time).

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A positive first impression is critical to winning over that customer, or closing a deal.

In a recent article on Harvard Business Review, by Dorie Clark…

“People may have built up a certain, inaccurate impression of you – you can’t expect to overturn that thinking with subtle gestures, you need a bolder strategy to force them to re-evaluate what they thought they knew about you.”

Truly, you need to work hard to overcome a bad first impression.

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If you’re a social person or your job involves meeting with customers and clients, whether online or physically, Charlie App will help you establish a stronger relationship between with customers.

You should know that relationship with your customers is almost everything in business. It can make or mar your strategy.

Charlie scours through 100s of credible sources and automatically emails you a one‐pager on every potential customer/client you’re going to meet with, before you see them. Isn’t it powerful?

This marketing tool (let’s call it app) does this by capturing customer’s bio data, email address, phone numbers for follow up and getting them acquainted with your brand.

Charlie has gone far to introduce personalization in its marketing campaign. This is a campaign where attention are given to customers on-one-one instead of group.

It’s a simple but effective way to answer people’s questions and comments quickly. In fact, 53% of customers want response to their tweet within 1hr.

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Don’t make your customers or social media fans perceive you as an unserious marketer, who doesn’t care about them. Use personalization to drive user engagement on social media and during meetups.

Iconosquare

Iconosquare is the perfect tool for marketers to grow their brand on Instagram with easy-to-use analytics. It’s not always easy to know what’s working and what’s not on Instagram. But, as the second most popular social channel and one that’s quickly approaching first most popular among some age groups, it’s a channel that marketers can’t afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your brand Instagram channel for success.

Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Sprout Social is among the best digital marketing tools for social media

Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.

Trello

Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.

For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.

In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.

trello digital marketing tools

With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up aboard. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.

Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

  1. ProofHub
ProofHub project management marketing tool

ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively. It combines all the essential tools that you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks.

The Kanban boards in ProofHub let you track the progress of each task and see them moving through the different project stages. Moreover, you can attach files and add comments to a task. The integrated chat tool even makes it possible for you and your teammates to have quick conversations over text messages.

Key Features:

Being an all-in-one project management software, ProofHub comes loaded with a wide range of features with the most prominent ones as follows:

Online proofing allows you to review, proof, and approve designs & documents in real-time. To give feedback or suggestions while reviewing a file, all you need is to add comments to the design file or the document. Additionally, the markup tool makes it possible to highlight and add feedback to the specific regions of a file. 

Gantt charts incorporated in ProofHub offer a visual representation of the overall project timeline. You can view task schedules, drag and drop tasks to modify their schedules, set task dependencies, and highlight the critical path of a project. In addition, Gantt charts in ProofHub also give you the flexibility to associate milestones with tasks and track the progress of each task.

With ProofHub, you will get cloud storage to bring all your project files to a single place and manage them with relative ease. You can upload files from your computer or from third-party file storage services, including Box, Dropbox, GoogleDrive, and OneDrive. You can store multiple versions of a file and attach files to tasks and share them in chats, discussions, etc.

Tracking time for each task that you are working on becomes convenient with the in-built timers in ProofHub. While timers offer automatic time tracking, you can also make manual time entries to keep an accurate record of your working hours. All the time data gets stored in timesheets that you can access whenever you want and use them for various purposes like payroll, client billing, time management, and much more.

Reporting is an essential part of project management and with ProofHub, creating detailed project reports is just a few clicks away. The software lets you create and customize both project and resource reports. It is quite easy to highlight specific data in reports by picking parameters of your choice. You can even download the reports and use them in meetings to discuss project progress and make plans for better utilization of resources.

 Ups:

  • Simple and easy-to-understand interface with little to no learning curve
  • Activity logs make it easy to keep track of everything happening within projects
  • Create custom roles and set different permissions for each role
  • IP restriction helps to prevent unauthorized access to your ProofHub account  

Downs:

  • Limited app integrations 

What’s ProofHub Best For?

ProofHub is the ideal tool to have ultimate control over all your projects, tasks, and teams.

How Much Do You Need to Pay for Using ProofHub?

ProofHub has two simple pricing plans:

  • Essential – $45 per month (billed annually)
  • Ultimate Control – $89 per month (billed annually)

Capterra/G2 Ratings:

Capterra – (4.3 / 5) stars

G2 – (4.4 / 5) stars

Make sure that none of your marketing tasks slip through the cracks? Start using ProofHub to manage all your projects

 Video Marketing

People naturally watch a video over reading text. It means that video marketing can deliver a higher level of engagement. Keeping your audience engaged means you have a better chance of turning these people into leads. Probably the best marketing tool for this is YouTube. For example, you could create some ‘how-to videos that will provide potential customers with engaging content.

Conclusion

Marketing tools are helpful bandages for any business marketing campaign. Nowadays, you can purchase a multitude of marketing software to promote your company, improve customer service, and so forth. There’s social media management, email marketing software, SEO tools for link building, drag-and-drop website builders (even mobile!), that help you save time and get better results for you or your clients. Knowing that it’s important to choose the right set of tools every time.

What do you know about marketing tools? If I’m right, the answer won’t be positive. The word “marketing” is associated with lots of things that are not “straightforward” and not “clear.” And making matters worse, there are tens of thousands of online marketing tools out there that can confuse anyone, even if he or she is an experienced marketer.

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