Content creation tools are software and apps used to improve your company’s content. Online, you can share anything from blog posts and videos to podcasts and audio files. There are five types of online creation tools that help you transform your content into something engaging, dynamic and viral through four stages of the creative process.

Content creation tools are web apps which can help you speed up the production of content for your website or blog. There are many different types of online creation tools and each was created to perform a certain function, the following article will explain those functions that are widely used by content producers.

 RawShorts

use rawshorts as a visual content creation tool

RawShorts is a drag and drop video editor designed to make it easy to create animated and explainer videos. It includes templates for many industries which users can select and customize. And it’s easy to add other media, transitions, and audio to your video creation.

Soapbox

Soapbox by wistia

Soapbox is a Chrome extension from video hosting service Wistia. It lets you create and share videos in your browser window, with no technical skills required. The extension also includes a split-screen view, allowing you to record your webcam and your screen at the same time.

VideoShop

digital content creation tools - videoshops

VideoShop lets you add music, sound effects, and voiceovers to your videos. You can also combine and edit clips, and add filters and transitions. Plus it’s easy to share your creations on social media. This app is available on iOS and Android.

 Boomerang

Boomerang from Instagram

Boomerang is a video app from Instagram, available both as a standalone app and within the Instagram app itself. It allows you to take short stop motion videos, and share them on Instagram. These are a highly engaging and popular content format on that platform.

Biteable

biteable visual content creation

Biteable lets you create up to 5 videos per month in its free plan, and publish them to YouTube and Facebook. It says it’s the simplest way to create a video. You can easily choose from pre-made templates, styles, and soundtracks, or create your own. And you need just one click to share to your favorite social media platform.

Audacity

audacity screenshot

Ready to record your first podcast but not sure what tools you need to capture and edit your audio?

Audacity is an easy-to-use multitrack audio recording and editing platform that’s far easier than it looks to get to grips with. 

In no time at all, you’ll be ready to hit record on your first podcast episode, and with the right software at your disposal, you’ll be able to edit out and little blips and background noises before exporting straight in your required format.

Cost: FREE

Alitu

aitu

You will undoubtedly want to spend your time creating podcast content and promoting it, not on editing.

But there as a clear need for your podcast to be the very best quality and edited in a professional way. At the end of the day, your audience will be used to pristine quality ‘casts and quite rightly so. 

You can use Alitu to make better sounding podcasts without needing audio editing skills and experience. Simply load in your raw recordings, and the tool will help you to do the rest. 

Cost: $28/month

Buzzsprout

buuzzsprout example

Once you have recorded your podcast, you need to host it somewhere. And Buzzsprout is a solid option to help you to manage and share your show with your listeners.

You will also gain insights into each episode’s performance, as well as the devices that they are using and where about in the world they are located — data that can help you to tailor your show’s content (and promotion strategy) to continue to grow. 

Cost: FREE and Paid Versions

Scribie

scribie screenshot

While podcasts are booming in popularity, they are not for everyone, and only creating an audio version of your content could mean that you are missing out on engagement from your audience.

And for that reason alone, it is recommended that you transcribe your podcast episodes and offer a text-alternative. But doing this yourself is time-consuming. 

Use Scribie as a cost-effective way to transcribe your podcasts quickly and efficiently, and spend your time creating content, leaving transcription to the pros. 

Cost: From $0.10/min

Giphy 

If you blog or even just read a lot of blogs, you know how easy it is to get lost in a sea of words. GIFs are a really easy way to grab the audience’s attention. Sometimes animation shows more than just still images. But where is everyone finding GIFs? Giphy is a free visual content creation tool. You can contextually search for GIFs, or you can create your own.

Have one team member who can answer your chats and emails at lightning speed with an animated GIF suited for the context? In addition to sparring in chat messages, use Giphy in blog posts.

Canva  

Need to develop striking visual content? Don’t have a lot of time? Check out Canva. Canva is an easy-to-use tool to create graphics and documents ready to print or to publish online. Features include photos, photo filters, icons, shapes, and hundreds of fonts. Outbrain listed Canva as an awesome digital content creation tool because of its drag and drop design feature.

New users can sign up for a free Canva account and start designing with ready to use design layouts. Canva comes ready with pre-sized social media templates in addition to templates for flyers, posters, and email headers.

Mimeo uses Canva for our Instagram account (@_mimeo). Canva’s capability to share designs and templates makes it easy for our content creators to collaborate together.

Pixlr  

Pixlr delivers the capabilities of PhotoShop for free. There’s tons of value in the free version. For those requiring more editing capabilities, Pixlr Pro comes with more design tools and features at a price of $14.99 a year.

Pixlr comes in handy when creating graphics for presentations and social media. Use Pixlr to resize images, apply quick fixes, and remove the image background.

Conclusion

Content creation tools are essential to getting your content noticed. The internet, especially the social media platforms, are a great way to get your information out to a large audience in a timely fashion. Although there are many different ways to create content, these types of tools can help you simplify the process and make it easier for you to recognize what will work best for your business and brand.

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