A social media analytics tool is any solution that allows you to monitor and analyze social media activity and conversations. The term itself is a general definition of the type of software. The exact features within a tool can vary depending on the vendor, but some of the most common include:
When considering social media analytics tools, it’s important to know what you need exactly. Different tools provide different features, so you want to ensure you are choosing the best for your business needs. Here are a few I recommend.
Social Status is the most comprehensive social media analytics tool covering organic and paid social, competitor benchmarking and influencer analytics. The live dashboard provides all the social metrics and performance stats you need for Facebook, Instagram, Instagram Stories, Twitter, LinkedIn and YouTube.
Social Status provides an aggregate multi-channel view where you can see all your social accounts combined performance or you can delve into each account individually. There’s insights for demographics, audience growth, impressions, engagements, clicks and more.
You can also tag your posts (or competitor posts) by content pillar and filter the analytics to specific campaigns or particular keywords. Additionally, you can see insights based on media type, day of week and time of day to determine the best publishing strategy.
For digital agencies and marketers, Social Status offers the most flexible social media reporting functionality in the industry. You can export raw post data to CSV or export boardroom-ready reports to PDF, PowerPoint and Google Slides. Their Custom Reports feature is perfect for agencies who need to white-label or completely customize their report templates per client.
A limited free plan is available. Pricing plans start at $29/ month for the Starter plan.
There is also a 14-day free trial available of the Pro plan. No credit card required.
Agorapulse is best known as an all-in-one social media management platform but it also includes a great social media analytics tool. This means you can create reports, publish content, and monitor your brand mentions. The tool currently integrates with the 5 major social media platforms: Instagram, Twitter, Facebook, LinkedIn, and YouTube.
The main analytics function of Agorapulse is the reporting tool. Using this tool can help you to quickly compile reports that show you what’s working, and what isn’t when it comes to your social media.
Reports can help you gain insights like which platforms you should share posts on and at what time. They also provide vital information about how posts are performing across platforms in terms of engagement and reach.
Aside from the reporting feature, Agorapulse can also help you keep on top of your general social media maintenance. There is a useful scheduling feature to make regular uploading easy, as well as an inbox tool that helps you to manage your social media messages with ease.
In addition to all this, it also has a monitoring feature that can be used to track what people are saying about your brand and your competitors.
A limited free plan is available. Pricing plans start at $79/ month for the pro plan.
There is also a 30-day free trial available. No credit card required.
Iconosquare is a popular social media analytics tool that can help you keep track of all your social media metrics in one place. Using Iconosquare, you can view analytics such as reach, engagement, follower evolution, and impression history for a variety of social accounts including Twitter, Instagram, and Facebook.
Iconosquare also offers Instagram story analytics, so you can measure the success of your story posts in the same way you do with feed posts. It also has a powerful social media listening feature, which allows you to keep track of how your brand is being mentioned across the Instagram platform.
And in a more recent update, Iconosquare has added TikTok analytics. A rare feature to find amongst social analytics platforms.
Iconosquare is very much an all-in-one social media tool, as it includes publishing and reporting features alongside its analytics tools. With the scheduling tool, you can schedule and publish posts to Instagram, Twitter, and Facebook, all from one dashboard.
This can help you stay on top of your social media posting schedule in order to remain professional and consistent. You can also use Iconosquare to gain insights about your competitors and compile reports that can be useful for brand collaborations, and social media managers.
Pricing plans start at €49/month for the pro plan.
There is also a 14-day free trial available. No credit card required.
SocialFox is one of the only Instagram analytics tools that equips your business with all the metrics necessary to turn your Instagram account into a sales- and traffic-generating machine. Regardless of your company’s audience, size or goals, SocialFox will make an impact.https://aaa2fb3b7adca561bfb4633a44cc81f8.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
You could be posting the most engaging content on the internet, but it will never get traction if you post it at a time when none of your followers will see it. SocialFox shows you the best time to post, so you consistently show up in your fans’ feeds.
Understanding your audience is one of the first steps to creating content that gets them liking and commenting on your posts.
Make sure your content resonates with your audience, with the right data to determine what people want to see. SocialFox helps you break down every detail, from favorite types of posts to top filters.
Some Instagram users love to see as much content as you can possibly put out, while others prefer not to be overwhelmed. Use SocialFox to learn your audience’s sweet spot, so you can keep them satisfied without overdoing it.
Hashtags are the way you get your Instagram account discovered, and you can use them to increase the chance that the followers you already have will see your posts.https://aaa2fb3b7adca561bfb4633a44cc81f8.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
SocialFox will help you see which hashtags are performing best, attracting the most people to your account and getting the highest level of engagement. Find the right hashtags to use on every post, and even experiment with branded hashtags to boost brand awareness.
You can learn who your biggest fans are, and determine general sentiment about your brand, when you can track every time someone mentions your account. Don’t miss an opportunity to connect with your followers, building relationships that can lead to web traffic and sales.https://aaa2fb3b7adca561bfb4633a44cc81f8.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
One of the first tasks of building a business is finding out who your competition is, what works for them and what doesn’t, and defining what you can do differently. The same foundational task is essential when you build your Instagram account.
Get the intel on other businesses or influencers, and learn about their audience and what you can do to attract people to your account with SocialFox’s analysis of the competition.https://aaa2fb3b7adca561bfb4633a44cc81f8.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
Because Instagram Stories stay posted at the top of a feed, they are an excellent way to make sure more of your followers see them. However, some analytics tools don’t give you much information about their performance.
SocialFox shows you everything you need to know in order to keep refining your Stories for optimal performance. Learn about your viewership, engagement, swipe-through rate and more.
Do you want to know how far your tweets travel?
TweetReach helps you see the number of impressions reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real-time — helping you take faster marketing decisions.
Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files.
Con: You cannot compare two Twitter campaigns against each other.
Price: $49 — $199 per month.
Falcon.io (Facebook and Instagram)
Falcon.io allows you to create organic and paid Facebook posts on one platform.
The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it, and then reach your content is getting you.
Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports.
Con: You have to create your audience from scratch every time you set up your ads.
Price: Starting at $129.99 per month.
Minter.io helps you track your Instagram analytics so you get a deeper understanding of your audience.
You are also able to see when your audience is most engaged on Instagram so that you know when is the best time to post.
Even more, you can export your report as a PDF and share it with your team members and colleagues.
Pros: The platform offers deeper insights and analytics compared to what Instagram shows on their platform.
Con: Exporting information can sometimes be slow and it shows a limited amount of data on competitors.
Price: $9 — $39 per month.
Social media analytics tool is an application that lets businesses track their social media performance across various social networks and channels.