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What Is the Best Social Media Management Tool

Choosing the best social media management tool for your business can be like navigating in the dark. There are so many options out there, and many of them have overlapping features. Here will help you break down what to look for choosing the best social media management tool for your business.

What makes a social media management tool effective is the knowledge that it can help save time, and that it’s easy to use. This article will discuss how to look for the best social management tools that fit your needs.

 Buffer

The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

 Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

eclincher homepage screenshot

eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.

why eclincher?

They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors. 

You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7. 

You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.

Every feature or capability seems to have the goal of productivity in mind to the end user.  

An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).

Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.

The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.

It stands to note their customer support is consistently and notably awarded best in class from sites like G2CrowdCapterraGetApp, and the like.

eclincher payback period ROI

This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.

There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing. 

If Instagram scheduling is top of mind you’ll love the Insta Link in bio traffic driver, custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.

eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.

This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s). 

Did we mention they already partner with a wide range of companies like Canvawave.videoZendeskBitlyFeedlyUnsplash and add more integrations constantly? Slack could come in 2022 and TikTok for Business already was integrated in 2021.

If they don’t have a feature or integration you need, your odds are good they probably will soon. 

Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.

The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.

Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.

You won’t have to lose capabilities with regard to visual marketing either.

In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?

They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo. 

Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.

Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.

(Chrome extension for browser extensions; app available for iOS and Android)

If you are a current client you may also benefit from their referral program

 Falcon.io

Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube

G2 Ranking: 4.1 out of 5

Falcon

Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management. 

They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.

They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size. 

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.

It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.

Pricing starts at $129 a month and increases based on custom features.

Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Agora Pulse

Social media management simplified

Prices: Free, $79 per month, $159 per month, plus enterprise options

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

Conclusion

Social media management tools make your life easier by making the job of managing your social accounts — from scheduling posts ahead of time to following up on comments and responding to messages — easier.

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