Not long ago, social media marketers were limited to one or two platforms. Today, Social Media Marketing is all about connecting and engaging with your audience on a variety of social media platforms! There are more than 600 million users on Facebook alone and now you have the ability to promote your business and products to literally anyone in the world. With that in mind, it’s great to be able to choose which platform to use as a center point for your marketing strategy. The question then becomes…Which is the most effective Social Media Marketing Platform?
Social media has become a valuable marketing platform, one that companies of all sizes and types use to reach their audiences. But it can be hard to separate fact from fiction. If you’re trying to figure out what the most effective social marketing platform for your business is, there are a number of factors you should consider. Here’s what you need to know about the top five social media platforms and how each of them stack up against your business goals.
Why Market on Social Media Platforms?
The number of people using social media platforms globally has been rising for the past decade. The number of active social media users is expected to hit 3 billion before the end of 2020.
Some of the leading social media platforms in terms of population include Facebook, Instagram, LinkedIn, Twitter, etc. These platforms have reshaped the lives of people in terms of the way they communicate and exchange content on the internet. Your customers are already interacting with brands from your competitors on social media. It means that if you don’t speak to your customers on social media platforms, you will miss out. Great marketing on social media can make your business successful by driving leads and sales.
Social media marketing platforms can help you achieve your marketing goals, such as:
- Increasing website traffic
- Raising brand awareness
- Building conversions
- Improving interaction and communication with key audiences
- Creating a brand identity and positive brand association
The more that you engage your audience on social media platforms, the easier it will become for you to achieve other marketing goals that you have.
Facebook has more than 2.27 billion active monthly users, which makes it your number one choice. With the Facebook Ads Manager, you can create ads that target users based on factors such as age, location, gender, relationship status, level of education, interests, job title, purchase behaviour, device usage, etc.
Facebook also allows you to create Custom Audiences from the list of phone numbers or email addresses that you’ve collected to reach the current customers. You can also use Facebook Pixel to target the customers who have visited your website. A Facebook business page is a must for each company, but ensure that you update your page regularly.
Twitter has an average of 186 million daily active users.
It is a fast-paced platform, and many users visit it to get new information. It makes it a good marketing platform for companies that publish original content regularly. Twitter also makes it easy for its users to share links to new blog posts and pages, and if you do it regularly, you will send users directly to your new content. If you develop the habit of sharing useful and informative content from other sources, you will create your reputation as an authority in your industry.
LinkedIn is known as the primary social networking site for professionals.
You can use it to update your customers on your business, recruit new team members, and connect with industry partners. Since it’s a professional network, it makes the best choice for B2B social media marketing. Forbes ranks it as the best platform for generating leads, and it accounts for 46% of the social media traffic that generates on company websites for B2B firms.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
YouTube has over 2 billion registered users. It is the best social media platform for highlighting the company culture and creating tutorials and demonstrations.
If your company is capable of creating its content, YouTube can be a great platform for connecting to users. Apart from the views that you get directly on the platform, you can also use YouTube to host videos to be embedded to your site. Visual content is an effective way of engaging site visitors. It gives you a reason to create an account on YouTube.
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.
Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube
G2 Ranking: 4.5 out of 5
Agorapulse, similar to the above fully integrated social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration.
Similar to eclincher, Agorapulse also provides a competitor analysis and permits boosted Facebook posts to really capture your audience. Unfortunately, they don’t have an influencer feature so you can’t really stalk your favorite industry leaders. Regardless, Agorapulse has a cult following of niche users that find this social media management software to meet their needs. Don’t count them out!
Pricing begins at $79/month – $399/month, billed annually.
When using social media marketing to promote your brand or website, you have to have a clear goal. Your strategy must tie into that overall goal. Knowing which platform is best for your campaign is essential.