What the Best Social Media Management Tools

Social media can be an extreme time sink. With so many platforms to manage, new content demands, and the constant need to grow followers, keeping up with your social media accounts can be a daunting task. Which is why you need the best social media management tools for individuals free of charge that will keep you on top of your game. Posting high-quality content consistently on each platform is the only way to succeed, but it’s also a ton of work. Business owners, bloggers, and online marketers everywhere are always looking for new ways to save time on social media. There are well over a billion social media users and that number is constantly growing. With such a huge and diverse audience and the rapidly changing tools and features that each platform adds, keeping up with your social media accounts can be a chore.

The social media landscape of businesses is evolving rapidly since Covid-19 came on the scene in December 2019. With more companies adopting some style of remote working, it is no surprise that Smart Insights reported a 43% increase in the time someone spends on social networks daily. Considering more than half the world’s population are on some form of social media, businesses are aggressively shifting focus primarily on their social media strategies to get their products and services, quite literally, seen.  This is why we decided to rank and compare the top 10 social media management tools to connect all the social media networks. With the added variables of the unknown paired with the ongoing push to stay relevant, companies have to narrow down what they need in the world of social media, decide collectively what is important to increase their social ROI, and rely on the power that social media management tools can bring to their bottom line. Social media marketers bear the responsibility of growing the brand, promoting blog posts, streamlining workflows, and curating content on the fly with the ability to collaborate with their teams. In addition, social media managers create marketing campaigns that perform with automated social media content, and track their social media analytics in a way that helps them pivot where needed.

Marketing Agencies are managing many brands and need to centralize processes and automate tasks and increase productivity. Being able to collaborate with teams and clients is key.  Reputation management or reputation monitoring is also becoming one of the most important aspects of the online business environment. Web listening is a feature that companies will start to expect from social media tools. Social listening is a standard across many platforms, but web listening takes a bit more investment if you want to accomplish this under one roof.  So how do you know which is the best social media management tool for your business, whether you are a professional entrepreneur, a social media manager, a small or a medium size business, a marketing agency, or an enterprise? Not to mention, there is a lot of noise in the social media scheduler space. Most social media management tools are offering a comparable set of features, but how comprehensive are they? While the list of standout features may go on and on, we bucket the main categories into:

  • Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same window? Are multiple profiles included? Do you have unlimited scheduling?
  • Unified Social Inbox: Can you engage with your audience in real time across social channels? 
  • Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?
  • Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment? 
  • Competitor Analysis: Can you track and compare your competitive advantage with social analytics and reporting? 
  • Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?
  • Custom Reporting: Do you need to build custom reports for your clients major social accounts? 

1. eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok .eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.

why eclincher? They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors.  You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7.  You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.

Every feature or capability seems to have the goal of productivity in mind to the end user.  

An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).

Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.

The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.

It stands to note their customer support is consistently and notably awarded best in class from sites like G2CrowdCapterraGetApp, and the like.

This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.

There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing. 

If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.

eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.

This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s). 

Did we mention they already partner with a wide range of companies like Canvawave.videoZendeskBitlyFeedlyUnsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.

If they don’t have a feature or integration you need, your odds are good they probably will soon. 

Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.

The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.

Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.

You won’t have to lose capabilities with regard to visual marketing either.

In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?

They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo. 

Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.

Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.

(Chrome extension for browser extensions; app available for iOS and Android)

If you are a current client you may also benefit from their referral program

RELATEDWhy eclincher is Perfect For Agencies

2. Falcon.io

Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube

Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.  They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels. They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.  Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams. It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems. This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.

Conclusion

Let’s be honest: it can be a pain to manage your social media profiles on all the different platforms. There’s Facebook, Twitter, LinkedIn, Pinterest, and more. With over a billion people using social media, managing your accounts means that you’re busy pretty much all of the time.

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