What’s the Best Marketing Automation Tool Reddit

We are trying to determine what is the best marketing automation tool among all the ones currently available. This survey will take no more than 1 minute to complete. However, if you are already using another vendor not listed here, please indicate this as part of your answering the question. The data collected will be used strictly for market research purposes.

Running a complex business requires complex software, but I know it’s hard to keep up with which tools connect with which and which ones work best together. That’s why we decided to compile this list of marketing automation tools that will help you quickly and easily grow your site visitors and leads.

 Marketo

Marketo is perhaps the best known marketing automation tool, and for good reason. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.

Whom it’s for:

Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.

It’s closest to:

Eloqua

Pricing starts at:

$1,195/month

Eloqua

You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.

Whom it’s for:

Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.

It’s closest to:

Marketo

Pricing starts at:

$2,000/month

Omnisend

omnisend marketing automation tool

Pricing: Includes a free plan for basic email marketing. Automation ranges from $16/month to custom Enterprise pricing, based on features and number of contacts. 

For marketing automation, it’s hard to find a more comprehensive tool than Omnisend. What sets this platform apart from the others on this list is the omnichannel functionality: you can add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. This means that you can create an immersive omnichannel experience for your customers, which automatically sends them the message via the channel they’ve opted in for. With advanced targeting, split automations, and an easy drag-and-drop builder, Omnisend is definitely a marketing automation tool worth a look.

 Pardot

Marketing Automation Tools Pardot

Pricing: Ranges from $1,250 – $4,000 per month, based on depth of automation and analytics.

Pardot (now part of Salesforce) is another marketing automation tool that’s tailored to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions. The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together.

ActiveCampaign

marketing automation tools activecampaign

Pricing: Ranges from $9 – $400+ per month, based on features and number of contacts.

As a marketing automation tool, ActiveCampaign does perhaps the best job at working automation into the processes of real humans. The reality is, marketing software can’t handle everything—there are aspects of marketing that need a human touch. ActiveCampaign built their software around that, adding features like notification emails that empower marketers and salespeople, instead of replacing them.

 Mailchimp

Marketing Automation Tools Mailchimp

Pricing: Ranges from $14.99 – $299 per month, based on features and contacts.

Mailchimp is in the process of growing from an email marketing tool to a full-blown marketing automation solution. While their expanded features remain to be tested, Mailchimp is one of the original email marketing tools, and they’ve turned that experience into a rock-solid and capable email automation tool that’s a breeze to use.

 Automizy

marketing automation tools automizy

Pricing: Pricing: Ranges from $9 – $119+ per month, based on the number of active subscribers.

Automizy is an email marketing platform that is designed to increase your open rates, by providing a bundle of features that supports growing email open rates such as an artificial intelligence subject line tester, resend unopened emails, AB testing, and segmented email automation. Using Automizy keeps your messaging consistent and personalized.

Constant Contact

Marketing Automation Tools Constant Contact

Pricing: Ranges from $20 – $335 per month, based on features and list size.

Constant Contact is email marketing automation designed for smaller businesses. With their tool, you can create automated trigger campaigns, collect new emails automatically, and send segmented follow-up messages. With Constant Contact, your email program has all the features you need, without the clutter some other tools drown you in.

 Drip

Marketing Automation Tools Drip

Pricing: Ranges from $49 – $122+ per month, based on active subscribers.

Drip’s email marketing automation is built for eCommerce businesses—meaning it works with all of the other eCommerce tools you use. You can create personalized content and automate campaigns based on customer behavior. Drip also offers more than email automation, so all of your messaging stays consistent and works together to drive customers toward a purchase.

Conclusion

Automation is a marketing buzzword used to describe the process of using software to perform repetitive tasks, like sending personalized emails. Currently it’s one of the hottest marketing trends out there, since automated activities eliminate tedious tasks while saving money by reducing team size. Whether you’re looking to build your email list or just target relevant subscribers, let this thread be your guide to choosing the right marketing automation product.

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