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Where to Get Content for Social Media

This blog post contains information about some of the top sites for content. Someone that is looking for places to find content for their social media campaign may find this useful.

Social media can be a fantastic means to create fresh, new content for your blog or online news outlet. The following list offers some great websites that generate high-quality content freely available for use on your site.

The importance of social media in marketing has skyrocketed in the past few years. What started off as a medium to connect people has evolved into a medium to connect brands with their target audiences.

A brand’s presence on social media allows them to interact with their audience and build a loyal consumer base. Social media can not only connect you with brands but also helps you find reviews about those brands.

study by BrightLocal found that 85% of people trust online reviews just as much as they trust personal recommendations.

Social media also gives you the power to reach out to more people than you can with traditional marketing. With over 2.3 billion active monthly users, Facebook is the largest social media network. Among such a huge group of people, you can easily find people who might like your brand and products.

However, connecting with them is a different story altogether. You need to be proactive and figure out their needs and preferences in order to create content for social media that resonates with your audience. This requires a lot of effort.

One of the best ways to engage and connect with your target audiences is using good content. If you can create content for social media that is liked by your audience, they are more likely to share it. This can help you increase your brand’s visibility and, in turn, reach a larger audience.


Content Tool for Social Media – Buzzsumo

Some say Buzzsumo is a social media marketer’s best friend, and when it comes to looking for information to share with your audience, that’s true. Buzzsumo allows you to find the most popular social media content, and you can search for it by categories like date, keywords, and even the type of content.

Buzzsumo is also a great way to find influencers relevant to your industry, which can be another wonderful source for content.

Twitter Search

Content Tool for Social Media – Twitter Search

While many people may not think of Twitter as a search engine, a quick glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes that relate to your niche.

You can also create a list of your favorite content providers and do a quick survey of it each day. It’s a great place to look when you’re in a hurry and need quick content to share.

Facebook Fan Pages

Content Tool for Social Media – Facebook Fan Pages

There is a Facebook Fan Page for practically everything these days, and many of them provide excellent share-worthy content. Look for pages that relate to your niche, or pay attention to the content being shared by leaders in your industry. One of the best things about using Facebook Fan Pages is that you can sign up to receive notifications every time the pages relevant to you make a post.

Pinterest Search

Content Tool for Social Media – Pinterest Search

Pinterest is not just a hotbed for impossible-to-replicate recipes, though depending on your niche, those do make great content.

You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts. Simply use the search bar and get lost in a world of visual content. Follow your favorites to keep your feed updated with good stuff to share with your audience.


Canva is a web-based design tool that allows you to easily create images you can share across your social networks.

Canva is fantastic because it even has an entire section of social media templates that let you create posts perfectly sized for each social network.

Plus, its “Design School” blog has tips and tricks for creating great images.

Canva screenshot for social media content


You can’t build a user-base of over 300 million people without having a fantastic product.

Instagram is such an amazing tool that its filters can make even the most novice photographer look like a professional.

The site also makes it easy to quickly share your photos to other networks.


Although Vine is owned by Twitter, you can still share your content from the site to other social networks. In fact, the platform just recently announced a new share screen that contains a handful of updates to their sharing functionality, like the ability to send Vines directly to Tumblr.

Text updates

You don’t always need to share photos, videos or links with your audience.

Sometimes regular text updates will yield better engagement.

One example of a brand with great text updates is Denny’s Diner. The brand often garners incredible engagement on posts that are strictly text.


Content Tool for Social Media – Youtube

If you aren’t searching YouTube for content, you should start. Once you’ve watched a few videos in a particular category, the site begins to point you in the direction of similar ones, and it should provide you with weeks worth of content.

 Email Newsletters

Content Tool for Social Media – Email Newsletter

Email newsletters are a great way to find the most trending topics in your niche. Email newsletters are often filled with weekly or monthly curated lists of interesting material.

Sign up for some that relate to your niche or that simply provide interesting or attractive material to share. Someone else has already gone to the trouble of choosing top-quality pieces, which can save you a little time.


Content Tool for Social Media – Feedly

The news aggregator app, Feedly, is not just a great place to find material, but also a great place to keep it organized. Just search for your keywords, find some sites you like and add them to your account for regular updates.

You can also collect your favorite blogs in your niche and keep a pulse on your industry. This can be a fantastic way to find content to share on your social media accounts. The Feedly app is available for iOS and Android, making it easy to find content on the go. is essentially a social network for content curation.

You create a profile, follow the people and topics that you find interesting and your feed fills up with interesting content.

Then you can easily schedule that content to post across all of your social networks.


Curata’s platform was created specifically for content curation.

It sources articles from thousands of places and uses a proprietary algorithm to adapt the content it recommends you to fit personal preferences.

You can then share the recommended posts to your social networks.

 Your Competition’s Social Media Sites

Check out what your competition or the bigger companies within your category are posting. While you don’t want to copy everything they do, it can provide you with some inspiration and send you in the right direction when you’ve just started seeking good content.


Content Tool for Social Media – Reddit

If you’ve ever visited Reddit, you know it’s a massive website with millions of users submitting photos, discussions, links, videos, text, and all other types of digital content. Learning how to navigate the subreddits — there’s at least one for practically every topic — can be overwhelming, but once you figure it out, you’ll hit the content jackpot.


Content Tool for Social Media – Pocket

You may or may not be familiar with Pocket (it used to be called Read It Later), but if you’re not, it’s time to introduce yourself. The app allows you to save links and articles you would like to read later, which is great if you’re skimming all of the other sources mentioned on the list.

You’ll even receive updates on trending content similar to your saves. Best of all, Pocket will point you in the direction of timely content that keeps up with pop culture and current events.

Inbound is an online marketing community of around 65,000 marketers that come from all around the world to share their favorite content.

If you’re interested in anything related to inbound marketing, this is the place for you to source articles. for social media content


BizSugar operates just like Inbound and GrowthHackers, except the main subject is small business news and tips.

So check this site out if your audience needs tips on small business.


Content is an important part of any campaign. Friends, families and co-workers who follow your brand want content to entertain them or motivate them to do something different. Therefore, you need to ensure that the content you feed them is valuable.

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