What will YouTube SEO do next? Even if it’s just minutes between each viral video that starts trending, it makes you think! That’s why I like to analyze the trends. Wondering if you can be the next big thing on YouTube and find out what these secret ways are? Well, there are some tricks you can implement (when you know them) in order to rank your videos high and make sure people keep coming back for more. Here’s the ultimate guide for ranking your videos high using YouTube SEO.
These days, more than ever, learning how to boost your video rankings in Youtube is a super-important skill. This can help your business reach tons of new viewers, search for specific keywords and even generate revenue. But it’s not as easy as it sounds. There’s a lot of competition online and it can all feel pretty overwhelming at first. So let me help you out with my top Youtube SEO secrets you must know before you record your first video .
YouTube SEO: What Does It Mean?
Let’s begin by learning what SEO is before we get into today’s YouTube SEO tutorial.
It is a method of increasing your website’s traffic from search engines through measurable and repeatable practices. Because search is often the gatekeeper to your content, you need to optimize your website if you want to attract traffic and grow a following.
SEO provides more details and information.
Let’s dive right in.
Consequently, Google’s algorithm identifies the websites that offer a good user experience and eliminates those that use spam, plagiarism, or other malicious practices.
Having said that, let’s now explore YouTube SEO.
Several other forms of search engines exist on the internet. Websites, for instance, have search features that find internal content. Social media sites also have internal search tools.
Users can also find channels and videos easily on YouTube, which offers its own search engine.
Study showed that YouTube has a higher number of searches than Yahoo! and Bing, for example.
Secret 1. Research YouTube keywords
In order for YouTube SEO to be successful, the first and most important step is to research video keywords.
The question is: How do you find the perfect keywords for your website?
The deal is as follows:
Here are a few simple methods that will help you find the right keywords for your YouTube videos.
Here Are Some YouTube Suggestions for You
Would you mind telling me if you have ever used the YouTube Search Suggest feature (also known as YouTube Autocomplete)?
YouTube Suggest is one of the simplest methods to find keywords. It is one of my favorites. All you have to do is open YouTube and then enter your primary keyword. Next, YouTube will display you a number of search suggestions relating to what you typed.
In data recovery, you will get some keywords that have a high click-through Through Rate (CTR). It doesn’t matter if these words are popular or not since they are suggested by YouTube.
Tool for Suggesting Keywords
KeywordTool.io can also be used to scale YouTube autocomplete.
Here are the steps to finding great keywords:
- You can enter a keyword here.
- Click on YouTube.
- Use the keyword list to filter according to your preferences.
Results of a Google search
If you are successful in ranking your video on YouTube, you can search your keyword on Google. You will gain 2-5x more views if you are successful in ranking your video on YouTube.
You will get targeted traffic to your video directly from Google’s first page if you optimize your keywords that already have video results already in Google, so all you have to do is optimize your keywords that already have video results in Google, and then you will also get targeted traffic to your video.
On the other hand, if you optimize your video around a keyword that does not appear in the Google video results then you will get traffic from people searching on YouTube for effective YouTube SEO.
When it comes to these types of keywords, Google tends to use video results:
- Keywords related to how-to’s
- A review of
- Video tutorials
- In terms of fitness or sports, anything goes
- Videos that are funny
Now, you might be wondering what the answer is to this question:
What is the secret to finding these magical keywords?” I asked.
Check Google for any YouTube video results for the keywords you found via YouTube Suggestions:
Secret 2. Optimizing YouTube videos
The title, description, tags, and thumbnails of your video are the basis of YouTube SEO strategy for your video.
Title of the video
There is no doubt that the video title is one of the first impressions of your video, and YouTube titles appear in a prominent place on the YouTube Search Results Page (YSRP). Thus it plays a very significant role in determining your click-through rate. Viewers will check the title and then decide whether to watch your video or not.
- You should make sure that your title is at least four words long.
- You should include keywords in the title of your article.
- You should ensure the title of your video contains a clear and concise interpretation of your target keyword. This is so that viewers can guess what’s inside by just reading the title.
- Keep keyword stuffing to a minimum.
Description of the video
Video descriptions help YouTube and Google understand the context of your video. The better they understand your video, the higher it will rank.
Using a YouTube SEO-optimized description is a good idea:
- Your keyword should be included in the first 25 words.
- At least 250 words should be included in the description.
- You should repeat your keyword 2-4 times.
In addition, video descriptions can be used to extend on the information in the video with links, and calls to action. For example, you can include links to your website and other social networks.
Tags for videos
Tag your videos with relevant words and keywords so that YouTube and Google know what your video is about. Create up to 12 tags.
Thumbnail of video
The thumbnail image is actually more important than the title when it comes to attracting YouTube searchers. The thumbnail should grab the viewer’s attention, tease potential viewers, and reflect the video’s theme.
It is important to create your own thumbnail, and to add titles or fun graphics. Make sure it is attractive and well-lit.
The thumbnail should comply with the following best practices and requirements:
- Image size suggested: 1280 x 720
- A minimum width of 640 pixels is required
- 2MB is the maximum file size
- Ratio recommended: 16:9
- .JPG, .GIF, .BMP, and .PNG formats are supported
Secret 3. Promoting YouTube videos
YouTube SEO is incomplete without a video promotion strategy. However, if you want to promote YouTube videos, you can follow these tips below.
The first tip is to share your video on social media
Having your YouTube videos promoted on Facebook, Twitter, Google+, Linkedin, and other various platforms is one of the most effective ways to increase both the traffic to your YouTube channel as well as the number of people watching your YouTube videos.
As a result of social media, your videos are watched by more people worldwide. When a fan comments on or shares your video, his friends and followers will be able to see this activity, thereby increasing audience engagement with your channel.
The second tip is to embed your videos in your posts
There is an option to embed a YouTube video into a post whenever you write one.
As an example, when I mentioned the I/O Device Error, I embedded a video to explain how to resolve this problem.
Secret 4. Create a Video That Will Blow Mind
Your video will rank higher if you can create a video that makes your viewers happy. MiniTool MovieMaker has powerful features that can help you create delightful videos.
Prior to creating video content, consider the following parameters if you want to increase YouTube subscribers:
- Click-through rate
- The engagement process
- You can watch time online
CTR is the ratio of users who click on a link to the total number of users viewing a page, email, or advertisement.
If your video is clicked when people search for your keyword on YouTube, YouTube will boost the ranking of your video. Conversely, if people skip over your video, YouTube will drop it.
It is a straightforward parameter and requires experiments to grow. To increase CTR, you must create attractive thumbnails and titles. (See Secret 3 for more details.)
Keeping your viewers curious about every minute of your video is a great way to maximize engagement. Engagement is closely related to the following elements:
- The way you present it.
- The information you have embedded in your video is very valuable.
You can watch time online
The total accumulated watch time of your YouTube video is one of the keys to increasing YouTube subscribers and ranking YouTube videos.
First 15 seconds are crucial
Users should pay close attention to the first 15 seconds of every video, according to YouTube. Most YouTube viewers judge a video based on the first 15 seconds of content. If a user drops here, your ranking will start falling because less watch time will result. You should pay close attention to the first 15 seconds of every video.
Make long videos
Create long YouTube videos to increase watch time and rank.
Here’s an example…
Both videos A and B have good quality and the same keyword. Video A is 5 minutes. Video B is 10 minutes. However, video B has 2x the watch time of Video A.
In Backlinko’s research, longer videos (over 15 minutes) outperformed shorter videos.
In YouTube search, longer videos perform best. The average video on the first page of YouTube’s search results is 14 minutes, 50 seconds.
Rankings are strongly influenced by video shares
In the past, Google has consistently denied that social signals are factored into their algorithm.
Because YouTube’s algorithm works independently of Google, it’s possible that they use shares from social media networks like Facebook, Twitter, and LinkedIn to determine rankings.
As a matter of fact, we found a strong correlation between shares and YouTube rankings:
Secret 5. Analytics for YouTube
Getting to know your audience is the key to improving YouTube SEO. Because YouTube analytics provide audience retention, watch time, demographics, traffic sources, click-through rates, the number of unique viewers, and other useful metrics, you need to pay attention to it in order to rank YouTube videos.
A YouTube video that has high audience retention and watch time will appear more frequently in YouTube’s Search and Suggested searches. In a nutshell, you need to increase your audience retention to rank on YouTube.
Secret 6: Tag the Video With the Appropriate Keywords
When it comes to SEO, anyone who works with Google knows that cramming a page with keywords in the meta tags no longer works. It was widely used as spam by the search engine, so it no longer factors into your SEO.
However, tags on YouTube are essential for ranking. They are among the factors YouTube looks at when identifying the subject of a video and indexing it correctly, as well as when recommending related videos.
These suggestions are also an important source of traffic for your videos.
We suggest you use 6 to 8 words in this field, so as not to confuse YouTube’s algorithms with terms that have nothing to do with the video.
Secret 7: Change the Name of the File
YouTube SEO techniques begin even before you upload your video, since you must include the video’s main keyword in the file name.
If you upload the video with a name full of codes and numbers (e.g., VID_94800805.mp4), YouTube will not know what the video is about. Instead, use a descriptive name with the keyword (e.g., how-to-do-youtube-seo.mp4).
This allows the platform to identify the video’s subject matter right in the title.
Secret 8: Transcribing and Captioning Videos
There is no way for YouTube’s algorithm to read images or videos-only code and text can be read by it.
Therefore, creating transcriptions and captions is one of the strategies you can use to make it understand your content.
This is the process of converting what the video talks about into text. It can either be done manually or using YouTube’s transcription tool.
Transcripts can also be turned into captions by adding timestamps.
People with hearing impairments can use them to follow the video even if they cannot activate the audio.
Besides captions, you can also include transcripts in the video description to give viewers more information.
Here Are Some Great YouTube SEO Tools You Should Try
It doesn’t matter if you’re looking for a great push in the right direction for your YouTube SEO efforts or just want to streamline an existing strategy, the right tools can really make a difference to the success of your campaign.
I have listed a few for you to take a look at.
Canva Is the Number One App to Use
It is not surprising that Canva has been getting some buzz in the marketing and content creation world.
A fantastic user-friendly design tool, Canva simplifies the process of making logos, cards, and social media graphics.
Moreover, it has a template designed specifically for YouTube thumbnails.
Canva makes creating the perfect thumbnail easy, so you can get those clicks quickly.
The VidIQ Vision feature is number two
The best way to analyze stats is with a good Chrome browser extension.
Every YouTube content creator and marketer should use VidIQ.
It can be used to analyze any high-performing YouTube video and find out why it’s so successful.
Using VidIQ, you can find out what tags a video has been optimized for, when it gained traction, how long it took to watch, and more. You can then use what you learn to improve your own content.
TubeBuddy is number three
A platform that simplifies nearly everything about running a YouTube channel sounds appealing, doesn’t it?
With TubeBuddy, you get all of that and more.
You’ll find features like automatic language translators, rank trackers, keyword explorers, and more.
Using TubeBuddy, you can also streamline the process of producing and promoting your videos.
Keyword Explorer by Ahrefs
Ahrefs Keyword Explorer may already be part of your ongoing SEO strategy if you’re into great SEO tools.
Any website can use it to monitor rankings, research keywords, and estimate traffic changes.
You can also filter your results for any top search engine, including YouTube, so if you’re not already using Keyword Explorer to boost your YouTube SEO, now is the time.
In addition, you can discover monthly search volumes associated with specific keywords, clicks received by videos optimized for each keyword, and much more.
Cyfe is number five
You should definitely give Cyfe a try if you’re looking for a tool that can help you with your YouTube SEO strategy.
Using this software suite, you can track the performance of any platform where you post content, including YouTube.
Using Cyfe, you can see which keywords you’re ranking well for and identify additional keywords to target.
As well as analyzing your traffic, you can also determine where it is coming from.
Apply Cyfe to YouTube to improve your results, and then to other aspects of your content production routine for even better results.
I have to admit: I’m somewhat skeptical about the effectiveness of these tips for boosting rankings in general, but that’s only because SEO is so incredibly complex. But if you’re currently looking for ways to improve your Youtube SEO, this list is definitely worth experimenting with.