Social media has revolutionized the way businesses connect with their target audience and promote their brand. One of the most effective ways to leverage the power of social media is through a well-executed social media campaign. But what exactly is the purpose of a social media campaign? In this article, we will delve into the…
Pricing strategy marketing refers to the strategic approach taken by businesses to set and adjust product or service prices to achieve specific marketing objectives. It involves analyzing various factors such as production costs, competitor pricing, customer behaviour, and market demand to determine the most effective pricing tactics. A well-crafted pricing strategy helps businesses position their…
Marketing research plays a pivotal role in helping businesses make informed decisions by uncovering valuable insights about their target market. By conducting thorough research, businesses gain a deeper understanding of consumer behavior, preferences, and market trends. This article aims to shed light on the definition, significance, and role of marketing research in shaping successful business…