What are marketing tools and techniques – Well, the marketing tools include techniques for attracting attention to your products or services. These can range from billboards to flyers, to TV commercials to word of mouth.

Marketing tools and techniques are the appropriate measures and methods of advertising and sales promotion used to make a product or service known to potential customers.

Print advertising

Print advertising is a marketing tool that uses physically printed materials to raise brand awareness and generate customer interest. Print advertising includes materials such as classified ads, billboards, business cards, brochures, direct mail campaigns, catalogs, sales letters, order forms and more. These are some of the most traditional types of marketing tools, however, many of them are still effective. You can even use your print advertising to drive your customers to your digital marketing campaigns by directing them to your website or social media pages.

Customer Relationship Management (CRM) Tools

You and your sales team want to sell your product or service — not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That’s why using a Customer Relationship Management System — also known as a CRM — is essential. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team.

CRMs are such an essential part of any good marketing and sales team that we think everyone should have one. That’s why the HubSpot CRM is completely free.

  1. ProofHub
ProofHub project management marketing tool

ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively. It combines all the essential tools that you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks.

The Kanban boards in ProofHub let you track the progress of each task and see them moving through the different project stages. Moreover, you can attach files and add comments to a task. The integrated chat tool even makes it possible for you and your teammates to have quick conversations over text messages.

Key Features:

Being an all-in-one project management software, ProofHub comes loaded with a wide range of features with the most prominent ones as follows:

Online proofing allows you to review, proof, and approve designs & documents in real-time. To give feedback or suggestions while reviewing a file, all you need is to add comments to the design file or the document. Additionally, the markup tool makes it possible to highlight and add feedback to the specific regions of a file. 

Gantt charts incorporated in ProofHub offer a visual representation of the overall project timeline. You can view task schedules, drag and drop tasks to modify their schedules, set task dependencies, and highlight the critical path of a project. In addition, Gantt charts in ProofHub also give you the flexibility to associate milestones with tasks and track the progress of each task.

With ProofHub, you will get cloud storage to bring all your project files to a single place and manage them with relative ease. You can upload files from your computer or from third-party file storage services, including Box, Dropbox, GoogleDrive, and OneDrive. You can store multiple versions of a file and attach files to tasks and share them in chats, discussions, etc.

Tracking time for each task that you are working on becomes convenient with the in-built timers in ProofHub. While timers offer automatic time tracking, you can also make manual time entries to keep an accurate record of your working hours. All the time data gets stored in timesheets that you can access whenever you want and use them for various purposes like payroll, client billing, time management, and much more.

Reporting is an essential part of project management and with ProofHub, creating detailed project reports is just a few clicks away. The software lets you create and customize both project and resource reports. It is quite easy to highlight specific data in reports by picking parameters of your choice. You can even download the reports and use them in meetings to discuss project progress and make plans for better utilization of resources.

 Ups:

  • Simple and easy-to-understand interface with little to no learning curve
  • Activity logs make it easy to keep track of everything happening within projects
  • Create custom roles and set different permissions for each role
  • IP restriction helps to prevent unauthorized access to your ProofHub account  

Downs:

  • Limited app integrations 

What’s ProofHub Best For?

ProofHub is the ideal tool to have ultimate control over all your projects, tasks, and teams.

How Much Do You Need to Pay for Using ProofHub?

ProofHub has two simple pricing plans:

  • Essential – $45 per month (billed annually)
  • Ultimate Control – $89 per month (billed annually)

Audiense

We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.

Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.

Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.

Audiense insights dashboard

Email marketing tools

Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small.

From list-building and improving deliverability to coming up with awesome offer campaigns, let’s look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot.

Social media advertising

If you want to be where your audience is, some sort of presence on social media is absolutely essential. Now there are options and advertising tools on every major social platform too, so you can access a wide range of totally different demographics.

The best tool is really dependent on which network is best for your particular audience. If you’re selling direct to customers, Facebook is fantastic. If you’re a business to business…business, LinkedIn is a good bet. If you’re selling clothes, or something more visual, Instagram works really well. The article on Venturebeat describes their first foray into Instagram ads returning more than ten times the engagement of a similar ad on other social channels.

Overall, though, which tool works best, and makes advertising on social media a breeze?

That would have to be Facebook.

Firstly, it’s the network with the biggest user base. As well as having over a billion users, most businesses can be found on there.

Secondly, it’s really simple to advertise. The programmatic options are extensive, and you can drill down into really fine detail based on user behaviours and tastes, but to actually publish and target an ad, it couldn’t be easier. It’s all self-explanatory and intuitive.

Thirdly, it allows you to advertise all over the web by checking a single option. The Facebook network is extensive, and means your ad will be seen on a huge number of different sites, as well as Facebook itself. If you want it to, of course.

There are options whatever your budget and the reach can be astounding.

Protip – you don’t have to do it all manually. You can manage and schedule your posts through various apps and programs. We use Hubspot, and it has made it incredibly easy to ensure we are active on all social networks regularly, without having to constantly hit the post button. Edgar and Buffer are great for this too.

Some alternatives:

LinkedIn – Great for advertising business to business, the way you advertise is similar to Facebook. The analytics are solid, too.

Instagram – Technically part of Facebook, but the advertising opportunities here are very different. Great if you have a product best presented in image or video.

Conclusion

There are various marketing tools and techniques that help you to achieve maximum success and growth in your business. if you want growth then first define your product or service and then try to make it effective using proper marketing tools or techniques.

Marketing. Everybody is talking about it. No matter you are a newbie or an experienced Internet marketer, you want to be up to date with the latest tips, tricks and especially the most effective tools of marketing on the Internet.

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