Author Archives: Imarkguru Team

Understanding Online business: What it is and How it Works

Introduction to online business The Internet has helped many people build successful businesses thereby helping lots of people become millionaire from all across the world. Every year, the number is increasing and more and more people are looking to start an online business. However, it is shocking to also note that: “90% of Online businesses fail […]

The A-Z Guide to Understanding Click Through Rates (CTR)

 If you are looking to drive more traffic to your site, then it is important to pay attention to your Click Through Rate a.k.a. CTR. While CTR is common to mostly PPC advertisers and email marketers; It is important to know that it covers almost every aspect of your online business.  So if you haven’t […]

Shiny Object Syndrome: What it is and How to Overcome it

Do you Remember the story of Snow white (I’m sure you do but in case you have not heard the story or if you have forgotten the story, you can get acquainted with it right here) Now… You will definitely remember how the evil queen disguised herself and gave snow white a poisoned  Apple. After […]

The 2 Ultimate factors that determines your Click Through Rates

Looking to increase your click through rates? Of course why not. Except if you want to Stay broke Online If you are running a PPC campaign that is not getting the result you need, you definitely want to increase your click through rate. The desire of every advertiser, is to get more people to click […]

5 Quick and Simple Tips to Instantly Boost your Conversion Rates

Conversion is the ability to turn browsers into buyers. And the success of your marketing is fully dependent on your conversion rate. Take for example: If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%. Without good conversion rates, all […]

How to Improve On-Page SEO to Increase Search Rankings

Building backlinks is a very important factor to help you improve your search rankings. But, while you are working your socks off trying to get backlinks to your site, you also need to take a look at your on-page search engine optimization. “On-page SEO is just as critical to your search engine rankings as backlinks” […]

How to make your Email stand out and Increase Open Rates

Marketers are constantly diversifying and are leveraging on different channels to reach out to target audience. Email marketing still has one of the highest engagement rates (Average of 20% according to this MailChimp report) and one of the highest ROI in the online marketing sphere. Email marketing returns over $40 for every $1 spent. From this […]

Money Making Activities: The Key to Getting Profitable Results Consistently

Money Making Activities ever heard of them? If you do what you currently do consistently for the next 10 Years, what difference will it make? Will you get the result you desire or will you be stuck where you are now? The very big difference between successful marketers and unsuccessful marketers is that successful marketers […]

Developing an Effective Social media marketing Policy

You can do everything possible to build your follower base on social media. But, these efforts will mean nothing if you don’t have an effective social media marketing policy. The consistency of your posts, the type of information you include in these posts, and how you respond to comments can all impact your ability to earn trust and attract new customers.

7 Ultimate Steps to Staying Broke Online

When you saw the title of this post, What came to your mind? Thoughts like…. What the heck is that? Who wants to stay broke Online? Why venture into Online marketing is you want to be broke? (Add Your own) But.. Wait a Minute…. Let me shock you There are “PEOPLE” Who WANT to stay broke […]