Nike is a global brand that has seen tremendous growth over the years. In this article, we will discuss the strategic marketing plan of Nike. We will discuss their market positioning, target audience, and advertising tactics. We will also discuss their distribution channels and how they compete against other brands. Hopefully, this article has given you a better understanding of the strategic marketing planning process of Nike. If you would like to learn more about how to create a marketing plan for your own company, please check out our blog post on How to Create a Marketing Plan.

Nike, Inc. is a global sportswear and footwear company that designs, manufactures, and sells products under its Nike, Jordan, Converse, and Foot Locker brands. The company has a history of innovation in product development and marketing. Nike’s marketing strategy has two primary objectives: to increase brand awareness and to increase sales. To achieve brand awareness, Nike uses a variety of methods to communicate with consumers, including television advertising, print advertising, online advertising, and social media. It also sponsors major sports events and organizes fitness competitions. To increase sales, Nike uses a variety of methods to attract consumers to its products, including developing new products, increasing production capacity, reducing prices, and developing innovative marketing campaigns.
One example of a successful Nike marketing campaign is the “Just Do It” campaign. The campaign was launched in 1988 to promote physical fitness among young.

Strategic Marketing Plan of Nike

Objective of Nike’s Strategic Marketing Plan

The objective of Nike’s strategic marketing plan is to increase brand awareness, stimulate demand and increase sales. The company intends to achieve these objectives through a variety of marketing channels, including online advertising, direct mail, traditional advertising and sponsorships.
Nike has a number of initiatives in place to support its strategy, including the development of new products and services, aggressive marketing targeting women and young athletes, and targeted distribution through retail partners. In addition, the company plans to increase its data collection and analysis capabilities to better target its marketing efforts.

Nike’s strategic marketing plan is designed to create long-term value for the company by increasing brand awareness, stimulating demand and increasing sales. The company plans to achieve these objectives through a variety of marketing channels, including online advertising, direct mail, traditional advertising and sponsorships.


Nike has a well-defined strategic marketing plan that is constantly updated to reflect the latest industry trends and customer needs. The company’s marketing strategy revolves around three core objectives: creating desire, satisfying need, and building brand awareness.

Creating Desire
Nike strives to create desires in its customers by developing innovative products and promoting them through creative marketing campaigns. Some of Nike’s most successful marketing efforts include the invention of Air Jordans, the sponsorship of professional athletes, and the development of Nike+ fitness tracking technology.

Satisfying Needs
Nike takes a customer-centric approach to satisfying needs by listening to customer feedback and incorporating it into product development and marketing strategies. This approach has resulted in products such as the Nike Free Run and Nike FuelBand, which have become popular among athletes and fitness enthusiasts worldwide.

Building Brand Awareness
Nike spends a great deal of time building brand awareness through targeted marketing campaigns that focus on building trust and credibility with target consumers. Some of Nike’s most well-known branding initiatives include its “Just Do It” slogan, its embrace of social media, and its sponsorship of major sporting events.

Pricing Strategy

Nike has a pricing strategy where they price their products lower than their competitors in order to gain market share. Nike accomplishes this by developing low-cost manufacturing facilities in countries such as China and Vietnam, which allows them to produce products at a lower cost without sacrificing quality. In addition to manufacturing costs, Nike also relies on subsidies and tax breaks from governments around the world to keep prices low.

Nike’s strategy is working well for them, as they have maintained a strong market presence despite increased competition from Adidas, Uniqlo, and other sportswear brands. Nike’s success can be attributed to the fact that their products are of high quality and fit well into a variety of lifestyles. Another key factor contributing to Nike’s success is their marketing strategy. They spend a significant amount of money on advertising (more than any other sportswear company) in order to build awareness of their products and generate interest in buying them. Nike also creates unique marketing campaigns that appeal to different demographics. For example, they created the “Just Do It” campaign which promoted physical activity and individuality.


For Nike, marketing has always been about inspiring athletes to reach their goals and bring glory to the brand. The company’s strategic marketing plan is built on three pillars: athlete success, community engagement, and innovation.

The athlete success pillar is based on Nike’s belief that athletes are its most important customers. The company invests in research and development to create innovative products that help athletes achieve their goals. This ranges from technology advances like Flywire materials and Nike+iPads to the design of shoes and apparel.

Nike also engages with athletes through programs like The Nike Foundation, which provides financial assistance to grassroots sport organizations around the world. This support has helped athletes achieve extraordinary feats, including Olympic gold medalist Usain Bolt, who received a Nike scholarship.

The community engagement pillar focuses on creating connections between Nike and its consumers. This includes efforts like giving back to communities through charitable donations, hosting interactive events, and engaging with social media platforms.

Innovation is essential for any company looking to stay ahead of the competition. Nike has invested in research and development to create new technologies like Flywire materials, Air VaporMax technology, and Flywire Speed shoes. By continually developing new products, Nike can

Measurement and Evaluation

One of the most important aspects of any marketing plan is measuring its success. Nike takes this task seriously by using a variety of evaluation tools to track their progress.
One such tool is called The Nike Index, which measures brand value, customer satisfaction, and employee engagement.
The Nike Index has been used to measure success in a variety of ways, including to determine when a brand needs to make changes in their marketing strategy.
Nike also uses an online survey tool called the Nike Opinion Research Panel (NOP), which allows them to gather feedback from customers and employees.
The NOP has been used to improve product design, create new advertising campaigns, and improve the customer service experience.

Overall, Nike’s strategic marketing plan is comprehensive and effective. By using a variety of measurement tools, they are able to track their progress and make necessary adjustments as needed.

Target Audience

Nike’s targeted audience is athletes and fitness enthusiasts. They create sports apparel and shoes to improve performance. Nike also creates lifestyle clothing and accessories for people who want to look good while doing good.

The objective of Nike’s marketing strategy is to create value for their customers by creating products that meet their needs and wants. They use a mix of traditional and digital media to reach their target market.

Nike runs print, online, and social media campaigns that focus on different customer segments.

Print campaigns use broad-based advertising that targets a variety of demographics, including both men and women, young and old, athletic and nonathletic individuals. Online ads are designed to attract specific subscribers with tailored content that features exclusive discounts and product availability. Social media platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube are used to create connections with potential customers who can then be converted into purchasers through email or direct contact.

Nike uses big data analytics to identify trends in customer behavior so they can better tailor their marketing strategies. For example, they may adjust ad copy or production schedules based on what they’ve learned about their customer base over time.

Product Positioning

Nike has historically been a very successful brand when it comes to leveraging its brand image and marketing strategy. Nike is known for its innovative products and for being able to target a specific demographic. Through its strategic marketing plan, Nike has been able to maintain its stronghold on the athletic footwear market by positioning itself as a lifestyle brand.

Nike’s main product lines are running shoes, basketball shoes, and tennis shoes. In order to create a unique selling proposition for each of these product lines, Nike has created different “personas” for its products. For example, the Nike “Just Do It” persona is used for its running shoes line which is intended to appeal to athletes who are looking for an aggressive, inspirational brand image. In contrast, the Nike “Be True” persona is used for its basketball shoe line which is intended to provide basketball players with a more comfortable experience. The Nike “Just Do It” persona was also used for the creation of the Nike Free line of sneakers which are designed for people who want an ultra-lightweight sneaker that provides maximum performance.

In order to reach consumers at different points in their purchase cycle, Nike uses several different marketing channels. These channels include television commercials, print advertisements, radio commercials

Media Planning and Placement

Nike is one of the world’s leading sports brands. They have an extensive marketing plan that covers all types of media, from print and television advertisement to online and social media marketing.

One of Nike’s main goals is to create a brand image that is both aspirational and relatable. They use a variety of methods to achieve this goal, including creating original content, sponsoring high-profile athletes, and developing unique marketing campaigns.

One important part of Nike’s media plan is media placement. They have a team of experts who determine where their ads will be placed, based on factors such as target market demographics, competitor activity, and current news trends. This allows them to reach as many potential customers as possible.

Results and Analysis

Nike has been a global powerhouse in the athletic footwear and apparel industry for over forty years. The company operates in thirty-five countries and sells products through retail stores, online, and through contracted distributors. Nike sponsors professional athletes and teams around the world. In recent years, the company has made efforts to expand its reach into other markets such as sportswear for women, children’s products, and soccer shoes.

To support its global ambitions, Nike developed a strategic marketing plan in 2014. The organization divided the plan into five key areas: brand positioning, product development, market expansion, customer acquisition/retention, and employee retention/development. The goals of the plan were to maintain or grow Nike’s market share, increase revenue by increasing sales volume or margins, improve profitability by decreasing operating costs, and expand Nike’s product offering.

Brand positioning was a key focus of the marketing plan. Nike sought to reaffirm its position as a premier athletic brand by developing new brand messaging that would resonate with consumers worldwide. The company also targeted specific consumer groups with specific messaging such as young adults (18-34), active women, and athletes.

Product development was an area of emphasis for Nike because


Nike is a company that knows how to turn a profit. In this article, we will discuss how Nike utilizes strategic marketing plans to reach their target market and maximize their profits. From creating brand awareness to developing product lines and pricing strategies, Nike has it all figured out when it comes to turning a good idea into great business. If you are looking for inspiration on how to increase your sales and improve your bottom line, be sure to take a look at Nike’s approach.

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