Online Business: What it is and How it Works

What is an Online Business? An online business is a business that runs on the internet. It is the art of using the internet to sell a product or service; it  can also be referred to as any business activity that happens over the internet. A business owner who does business using the internet, is … Read more

The A-Z Guide to Understanding Click Through Rates (CTR)

 If you are looking to drive more traffic to your site, then it is important to pay attention to your Click Through Rate a.k.a. CTR. While CTR is common to mostly PPC advertisers and email marketers; It is important to know that it covers almost every aspect of your online business.  So if you haven’t … Read more

Shiny Object Syndrome: What it is and How to Overcome it

Do you Remember the story of Snow white (I’m sure you do but in case you have not heard the story or if you have forgotten the story, you can get acquainted with it right here) Now… You will definitely remember how the evil queen disguised herself and gave snow white a poisoned  Apple. After … Read more

The 2 Ultimate factors that determines your Click Through Rates

Looking to increase your click through rates? Of course why not. Except if you want to Stay broke Online If you are running a PPC campaign that is not getting the result you need, you definitely want to increase your click through rate. The desire of every advertiser, is to get more people to click … Read more

5 Quick and Simple Tips to Instantly Boost your Conversion Rates

Conversion is the ability to turn browsers into buyers. And the success of your marketing is fully dependent on your conversion rate. Take for example: If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%. Without good conversion rates, all … Read more

How to Improve On-Page SEO to Increase Search Rankings

Building backlinks is a very important factor to help you improve your search rankings. But, while you are working your socks off trying to get backlinks to your site, you also need to take a look at your on-page search engine optimization.

“On-page SEO is just as critical to your search engine rankings as backlinks”

While you probably already know to perform keyword research and include these keywords throughout your content, there is more to on-page SEO than keyword research.

You need to think about your “Audience” as well. Because your audience will be the “buyers” and search engines will monitor their behaviour on your site.

So if you have not been thinking too much about the content on your page, then now is the time to start thinking about it because content is the top factor in search result rankings.

#TIP 1: Always Produce Quality Content

You need to produce quality content that readers will love. The content on your web pages must  provide real value to your visitors.

Before you post a blog, you should ask yourself the following questions:

  • What Problem is your post going to solve?
  • Is it useful and Helpful to your readers?
  • What will your readers learn?
  • What Action will they take after reading your article

People should learn something by reading your blog posts. It should offer advice, tips, updates, or news.

Tip #2: Be Shareable

While producing quality content is essential, your content also needs to be linkable. If people can’t easily share a link to your web page, you won’t get backlinks and search engines won’t rank the page.

This problem is most common with content that only be accessed by logging into a site and slideshows powered by AJAX. If you have content that you want to get ranked in search results, it needs to be linkable without logging in or requiring the use of AJAX.

After the actual content, you need to look at the title tag. The title tag goes in the head tag in the HTML of your web page. It’s what appears along the tab in your web browser.

When the title tag isn’t specified, search engines grab the first line of text on the web page. This is what gets displayed in search results.

The title tag doesn’t need to be an exact copy of your H1 tag. Though, it should contain your focus keyword and be human readable.

The general recommendation is to keep the title tag to 60 characters or less. There isn’t an exact character limit, as google provides 600 pixels of space for the title in search results.

Some characters are wider than others. If you stick to 60 characters or less, about 90% of your titles will fully display in search results.

The description tag is also important, as it appears in search engine result pages. This means that people will read your description as they scroll through search results. But, it doesn’t appear to have an impact on the actual search engine rankings.

Page Hierarchy

Page hierarchy is also a concern when it comes to on-page SEO. When you create the URL for your web page, it should include your focus keyword and get placed in the appropriate category.

Website builders, such as WordPress, will automatically generate these URLs. If you’re building your site on your own, you should create folders for different categories.

The categories help search engines understand the topic of your content. Imagine that a human is reading your URL and attempting to determine what your content is about.

For example, your blog posts may be placed in a folder labeled “blog”. Or, you may create individual categories for your blog posts, such as news, tips, and videos.

USe Alt Tags

The final component that goes into good on-page SEO practices is the use of ALT tags.

ALT tags need to be used every time that you include an image. The ALT tag gives search engines a description of the image, which is used for users with visual impairment or text-only web browsers.

You can include your focus keyword in your ALT tags, as long as the keyword is relevant to the image. Don’t use the keyword by itself. Provide an actual description of the image, while including the keyword naturally.

For example, if you included an image of a product, you might provide a one-line description of the product. Make the best use of these ALT tags, as they count toward your search engine rankings.

Putting these simple tips together will ensure that you’re always doing your best to improve on-page search engine optimization.

In Summary

Here is a roundup of the tips we have covered so far:

  • Create quality content your readers will love and want to share
  • Make your Content easily linkable
  • Use Alt Tags effectively
  • Optimize your Images

You don’t need to spend a lot of time on on-page SEO. If you remember these four areas, you’ll easily follow proper SEO techniques, allowing you to focus more of your time on off-site SEO.

How to make your Email stand out and Increase Open Rates

Marketers are constantly diversifying and are leveraging on different channels to reach out to target audience. Email marketing still has one of the highest engagement rates (Average of 20% according to this MailChimp report) and one of the highest ROI in the online marketing sphere. Email marketing returns over $40 for every $1 spent. From this … Read more

Money Making Activities: The Key to Getting Profitable Results Consistently

Money Making Activities ever heard of them? If you do what you currently do consistently for the next 10 Years, what difference will it make? Will you get the result you desire or will you be stuck where you are now? The very big difference between successful marketers and unsuccessful marketers is that successful marketers … Read more

Developing an Effective Social media marketing Policy

You can do everything possible to build your follower base on social media. But, these efforts will mean nothing if you don’t have an effective social media marketing policy.

The consistency of your posts, the type of information you include in these posts, and how you respond to comments can all impact your ability to earn trust and attract new customers.

This video will help you define your social media marketing policy.

Learn how to remain consistent, even when outsourcing your social media marketing. By taking the time to create this policy, you’ll be equipped to handle any situation.

So, what should you include in your social media marketing policy?

There are several key points that you’ll want to address. This is beneficial, whether you’re handling your social media marketing on your own or delegating it to a member of your team.

The main points to put in your policy include the

  • Frequency of your posting,
  • the right time to post,
  • the percentage of self-promotional posts vs Information
  • the use of hashtags, and
  • the way that you interact with followers and
  • How you deal with customer complaints.

Let’s start with the frequency and timing of your posts. You should create a schedule for new posts and stick to it. This consistency helps build trust and loyalty with existing followers while also helping you gain new followers.

How often should you post?

This depends on the social media sites and strategy that you’re using. With Facebook, you’ll want to post at least once per day. Though, Twitter demands more activity.

With Twitter, you should put out new tweets several times per day, spread throughout the day. For Facebook, the mid-afternoon is the best time to seek engagement.

For other social media sites, you’ll want to find a median somewhere between Facebook and Twitter. Overall, at least once per day, in the mid-afternoon, such as 1 to 3PM, should be sufficient.

Along with the frequency and timing of your posts, you’ll need to decide on the content of these posts. This can remain consistent across multiple social media networks.

A good rule of thumb is to set a fraction of your posts for self-promotion and curated content. Self-promotion includes posts related to your products or services. Curated content is anything that you think your followers will benefit from, such as informative blog posts or videos.

A common method policy is to limit self-promotion to 2/10 of your posts. The other 8 should be curated content.

How will you Deal with Feedback and Complaints?

The next area of your policy to define is how you plan on dealing with customer complaints. This is one of the most important areas where you need consistency and the primary reason for creating a social media policy.

Decide how you want to deal with complaints. Generally, you’ll want to take these complaints out of the public forum. This means responding to private messages or direct messages.

Instead of attempting to defend your products or services, find out what you can do to resolve the issue. This could include offering a refund or a replacement product. Your goal should be to turn an unsatisfied customer into a happy customer.

What is your Voice?

Along with customer complaints, you need to consider how you plan on handling positive interactions. You need a consistent voice when engaging your audience. It’ll help to decide on the tone that you’ll use and what types of comments require a response.

Write down the policy decisions that you make. Compile everything into a single document. This’ll help you stick to your goals and deliver a consistent message, whether you are posting new content or responding to your customers.

Once you’ve got your policy in order, you can ensure that you always have a consistent voice. Not only will you remain consistent, but you’ll find that your brand can remain consistent when outsourcing your social media outreach.

This is similar to creating any other policy. The goal is to make it easy for anyone to stick to the values that you define.

I hope you found this lesson helpful. Remember to check back each week for updated videos and lessons. Or, even better, you can click on the subscribe button below to get more of these educational videos as they’re released.

7 Ultimate Steps to Staying Broke Online

When you saw the title of this post, What came to your mind? Thoughts like…. What the heck is that? Who wants to stay broke Online? Why venture into Online marketing is you want to be broke? (Add Your own) But.. Wait a Minute…. Let me shock you There are “PEOPLE” Who WANT to stay broke … Read more