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Client retention is vital for sustained business success. While acquiring new customers is important, cultivating long-term relationships is the key to recurring revenue, positive word-of-mouth, and reduced marketing costs. In this article, discover the essential steps to retaining clients for years. From understanding their needs to delivering exceptional service and building trust, these strategies will…

Market research plays a pivotal role in the success of any entrepreneurial endeavor. It provides invaluable insights into customers, competitors, and market trends, enabling entrepreneurs to make informed decisions and develop effective strategies. This article explores the definition and importance of market research in entrepreneurship and provides an overview of the article’s structure. Overview of…

Marketing is a dynamic and ever-evolving field that plays a pivotal role in the success of businesses across industries. And when it comes to marketing, the name Philip Kotler stands out prominently. With his profound knowledge and influential contributions, Philip Kotler has earned the reputation of being a trailblazer in the world of marketing. Philip…