Best Marketing Plan Example for Students

Education is a high priority for most of us. With the economy the way it is, most of us are working to pay for college and school via loans. Medical education is one route many people follow. In fact, there are many great careers in medicine and health care which require degrees like physiotherapy and nutrition science. To be successful in this competitive field, you will need to have a great marketing plan example too.

Here is an example of the Best Marketing Plan Example for Students. A marketing plan is an important document designed to help ensure student success.

What Is a Marketing Plan?

Marketing plans are strategic roadmaps that are used by businesses to organize, execute, and track their marketing strategy over a given period of time in order to achieve the business’s goals. It is possible that marketing plans can include different marketing strategies for different marketing teams throughout the company, all of whom are working towards the same business objectives.

In a marketing plan, you will be able to write down strategies in an organized manner in order to achieve your goals. As a result, you will be able to measure the success of your campaigns and keep track of your progress.

By writing a marketing plan, you will be able to think about the campaign’s mission, buyer personas, budget, tactics, and deliverables. When all of this information is in one place, you’ll be able to stay on track with your campaign much easier. Additionally, you will be able to find out what works and what doesn’t work for you. As a result, you will be able to measure the success of your strategy as a result.

Types of Marketing Plans

Depending on the company you work with, you might want to use a variety of marketing plans depending on your goals. In order to meet your needs, we have compiled a variety of samples:

• A quarterly or an annual marketing plan is an outline of the strategies or campaigns that you will undertake over a certain period of time.
• Plan for Paid Marketing: The plan could focus on paid strategies, like native advertising, pay-per-click campaigns, or social media promotions that are paid.
• Plan for Social Media Marketing: In this plan, you may highlight the channels, tactics, and campaigns that you intend to implement specifically on social media in order to accomplish your goals.
• The purpose of a content marketing plan is to outline different strategies, tactics, and campaigns in which you’re going to use content to promote your business or product.
• You should have a marketing plan in place for the launch of your new product, which will serve as a roadmap for the strategies and tactics that you will implement to promote the new product.

6 Steps to a Successful School Marketing Plan

1. The first step is to identify your goals

You can take information from your strategic plan, accreditation self-study, or marketing analysis document if you have them. If not, then the school administration is likely to know where improvements need to be made at the school(s), and you can dig into your databases for benchmarking information on how these initiatives have performed in the past, such as:

• Enrollment
• Donations
• Event attendance
• After school programs
• Communication with parents

It will be helpful to have quantifiable goals for each part of your school marketing plan, as this will help you to determine if your initiatives have been successful or not. As an example, here are some examples:

• Increase enrollment by 5 percent
• Increase donor gifts by 5 percent; increase donor participation by 10 percent
• Improve holiday program attendance by 20 percent
• Introduce a new after school program: enroll a minimum of 15 students
• Improve communications with parents
• Develop a newsletter with 40 percent  readership
• Improve newsletter readership by 15 percent
• One of the best practices is to create a table outlining and organizing what you want to achieve.

2. Set a priority

It is not a good idea to try to do everything at the same time. When you begin to create a list of goals for your school, it can often become excessive or overwhelming, especially if you have a multi-level school, a school with multiple campuses, or a school district that has goals that are significantly different throughout its community. As a result, it becomes very important to prioritize your goals and to be realistic about what you can accomplish in a year versus what you can accomplish in three or five years.

There are some initiatives that can be accomplished in one year, but there are others that may take two or three years. It is important to note that the viability of achieving each goal will be dependent on your school community and the resources you have available to you; as a result, many larger goals will have sub-goals that contribute to accomplishing the larger goal.

Even though increasing enrollment may be your top priority, it’s highly unlikely that you’ll be able to double it within a year. In order to reach that larger objective, try to find a smaller goal that will help you achieve that larger goal, such as increasing inquiries by 10 percent, for example.

The most important thing you can do in one year is to select the three or four things that either need urgent attention or will have the greatest impact on your community in one year, and be realistic about your expectations.

The best practice tip is to have support from the administration and other departments in order for you to agree with the goals and priorities you have set for the year and long term. There are some schools that go so far as to sign contracts with key stakeholders to ensure that they adhere to the priorities and directions they set for themselves.

3. Analyze the needs and the resources that are required

Consider the resources you have at your disposal and start thinking about how you can use them. There is no doubt that a budget is an important consideration, but do not forget to factor in time, talent, and tools. There is one thing you can say that you want to redesign your holiday event program and include an online registration, but if you don’t have access to a graphic designer, a writer, or online registration software, then you’ll need to include them in your list of required resources.

Social media, email marketing, print marketing and website improvements are some of the other resources you might need. Additionally, these tools require a strong message and a well-designed interface. There may be times when you need to consider purchasing new products or outsourcing the work to a professional. In order to succeed in a new project, it is important to not sacrifice quality when pursuing it.

Also, don’t forget to consider the time that you will need to research and assess the best tools for the job, as well as to make the right choice. The right tools are an investment, and you will be able to make your work more efficient and effective if you choose the right tools. In order to develop and manage a marketing strategy, I like to use a number of tools such as the school’s Strategic Plan to determine the school’s biggest goals and objectives, statistics from databases such as Raiser’s Edge that allow me to assess outreach efforts and engagement levels, and Google Analytics in order to determine the behavior of online visitors.

The best practice tip you can follow is to figure out what resources can be used this year and to work with your business office to find additional funds in the next year so that you can achieve the larger goals of your school marketing plan.

4. Develop a strategy by brainstorming and refining ideas in order to build it

There is a tendency for this step to be left out of the marketing plan process far too often. One of the most enjoyable parts of creating a marketing plan is brainstorming how you’re going to achieve your goals and how you’re going to go about it. Here is your chance to write down every idea you have ever had when it comes to marketing your school, and then you can pick out the ones that will work best in conjunction with each other to achieve your goals. During the process of building your school’s marketing plan, you will need to revisit and adjust your ideas on a regular basis as you go along. It is important to remember that just because an idea is great now, doesn’t mean it will make it to the final cut.

It is important that you carefully choose a strategy that will work for your school when refining ideas. In the event that you are not skilled in developing marketing strategies, you might consider asking for help from a consultant [Editor’s Note: Getting Smart offers Getting Smart Services to help you with exactly this sort of work], or you might want to take a look at other schools’ marketing campaigns for inspiration. Here’s a case study on the annual fund marketing program developed for Cheshire Academy, which can be found in this document. This article discusses how a failed marketing effort led to the creation of a successful initiative and what went into the creation of that initiative.

A good practice tip is to build a step-by-step plan for every project, outlining the initiatives that will support it and why you are doing what you are doing. Here’s an example of the print strategy we outlined for an annual fund marketing program we are working on.

5. Develop a marketing plan for your school

For each of your goals, you should be able to demonstrate clearly the timeline, the concept, and the tools that you will be using to achieve the goal. The more you can explain why you are doing what you are doing, the better it will be for you. In addition to this, making these plans can also be very helpful when you get requests for small projects from departments other than your top clients for your services. It gives you a sense of validity when you say “we can’t accommodate this project at the moment,” and explain why that is so. This doesn’t mean you’ll be able to make everyone happy with your response, but it can help you make them understand why you made the decision you did.

This will give you the authority to nix alternate ideas that come up during the course of the year, if you decide as part of your plan that you can reasonably create three print publications and send five targeted emails to constituents on a set schedule, with set concepts for each publication, which will allow you to nix those ideas if they arise throughout the year.

Besides the major efforts you are planning to undertake, such as printing, you may also want to outline the complementary efforts you are planning to undertake as well. While you may not have to explain every detail of your school’s initiative, a quick explanation of why you’re doing what you’re doing can go a long way towards explaining the reasons why you’re doing it.

The best practice tip is to keep it short and sweet. There is no need for your marketing plan to be a lengthy narrative. Make use of simple tables (such as those I’ve shared with you) that outline marketing initiatives overall and for each department separately in order to make the process easier.

6. Assessing the success of a project

There is more to school marketing than just developing a plan and implementing it. There is also a need to measure the results of your efforts. The quantitative goals come into play here, and that is when they are most useful.

It is important that you pay attention to the areas that did well and celebrate them, but you should also focus on the areas that did not perform well and focus on improving them as well. The successful components of your school marketing plan can be continued and you can dig deeper into the unsuccessful components of your school marketing plan to find out how you can improve your efforts in the future.

Why Student Marketing Plan Examples Might Not Work for All

Writing a comprehensive paper, as well as essay writing, requires much work while reading one requires much patience. For you, it may be exhausting to peruse all of those papers available on the Web, and you may end up thinking that no sample entirely fits your needs, and that’s absolutely fine.

That is because there are no two similar businesses; they all possess different objectives, needs, and prospects. Thus, while a particular sample may work for one company, it may be useless for others. Every business needs something that works well for it, in particular, no matter what it is. Many professionals believe that there is no need to stick to an exact structure when it comes to crafting a plan. That is why you may want to change the way you expect your paper to be: you should better forget about what it should be and focus on what you need it to be.

Valuable Tips for Writing an Outstanding Paper

There are many good student marketing plan examples on the Web. After they have been reviewed, it is possible to claim that all of them share the common features:

• include clear and realistic goals that can be measured (for instance, attract a 3 million audience over the next three years);
• have schedules with deadlines for achieving every goal;
• include budgets for all marketing activities;
• specify employees who are responsible for the implementation of each activity.

It is vital to sweat the details about every goal. For instance, when creating a plan, it is advisable to specify all numbers. Therefore, if a business strives to reach a 3 million audience over the next three years, it is crucial to provide professionals with the needed resources and training; otherwise, it is just a waste of time and funds. And to establish obstacles and potential opportunities, the enterprise environment should be assessed. It is crucial to know where the organization can get the most out of its strengths and where it has to deal with its weaknesses.

A strategy, plan, and business tactics should work together. For instance, a company with scarce cash flow should avoid taking big orders from clients who want to buy on credit. It is also worth mentioning that the main focus should be put on long-term student target marketing strategies. While the reduction of some services may increase short-term gains, no clients probably will want to buy from the company in due course.

Marketing Plan Examples and Templates

1. Wisconsin Public Library Systems Marketing Cohort Marketing Plan Template

Developing a Marketing Plan for Libraries – Wisconsin Public Library Systems Marketing Cohort Template

The Wisconsin Public Library has published a template that libraries can use to plan, execute, and monitor their marketing activities.

An outline of the elements of a marketing plan is as follows:

• Introduction
• Research your audience
• Segment into target markets
• Ask targets what they want/need
• Identify products and services
• Identify your competition
• Set measurable goals
• Write and implement the marketing plan
• Get feedback
• Improve steps
• Conclusion

2. Agricultural Extension Service Marketing Plan Example

Examples of marketing plans developed by the Agricultural Extension Service at the University of Tennessee can be found here

With the use of a hypothetical brand as an example, this marketing plan outlines what makes a successful marketing plan and guides readers through each step of the process.

An outline of the elements of a marketing plan is as follows:

• Introduction
• Market research and analysis
• Marketing and financial objectives and goals
• Marketing strategies
• Marketing mix
• Advertising, promotion, and publicity
• Marketing budget
• Monitoring and evaluating market response
• Marketing plan checklist

3. University Of Illinois Marketing Plan Example

An example of a marketing plan for the University of Illinois

In its marketing plan, the University of Illinois offers a high-level overview of the key strategies it will use to increase student interest and admissions to its campus.

An outline of the elements of a marketing plan is as follows:

• Important context: population definitions and admissions funnel stages
• Upcoming market research efforts
• Strategic plan: objectives, detailed marketing programs, and success metrics

 4. Shane Snow’s Marketing Plan for His Book Dream Team

The main objective of the project is to develop a content marketing plan

The successful launch of a book is a prime example of data-driven content marketing at work. If you use data to optimize your content strategy, it will spread more awareness for your book, get more people to subscribe to your content, convert more subscribers into buyers, and encourage more buyers to recommend your book to their friends.

Shane Snow knew he would need a data-driven content strategy framework to promote the new book he had written, “Dream Team,” when he began marketing the book. The content strategy waterfall was his favorite one, so he chose it as his favorite. As defined by the Economic Times, a content strategy waterfall is a model that is used to create a system that uses a sequential and linear approach to create the content strategy.

As part of his blog post, Snow discussed how the waterfall’s content strategy helped him launch his new book successfully. Having read it, you will be able to use his marketing tactics to inform your own marketing plan after having read it. To be more specific, you will be able to learn how he:

• In order to determine which marketing metrics should be tracked, he applied his business objectives.
• In order to estimate the conversion rate of each stage of his funnel, he used his ultimate business goal of earning $200,000 of sales or 10,000 purchases as the objective.
• A buyer persona was created to help identify which channels his audience would prefer to consume his content on.
• In order to estimate how much content he would have to create and how often he would have to post on social media, he used his average post view on each of his marketing channels.
• The amount of earned and paid media that could be used to reduce the amount of content he has to create and post could be calculated.
• His process and workflow was designed, his team was built, and responsibilities were assigned to each member of the team.
• In order to refine his overall content strategy, he analyzed content performance metrics.

By using Snow’s marketing plan, you can cultivate a better content strategy plan, get to know your audience better, and think outside the box when it comes to distributing and promoting your content.

Conclusion

Students looking for a book report example on any kind of marketing plan will find this report very beneficial. It covers the history of the marketing plan, how marketing evolved to its present state, how marketing is made successful, etc.