Marketing quotes to attract customers

Marketing quotes are a great way to attract customers. It is one of the best ways to outline your inner business philosophy and guide how your business develops. Whether you are a marketing manager or an entrepreneur, the marketing quotes can be of good use for you.

Here are some really good marketing quotes I’ve gathered over the years, regarding business and marketing. I hope that they can not only help you run your business as a more efficient machine (and in turn bring in more leads and sales) but also inspire you to think big and change the way you market your work.

Branding Marketing Quotes

  1. Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot
  2. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content
  3. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.
  4. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” — Christopher Betzter, Brand Strategist
  5. “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom
  6. “Products are made in the factory, but brands are created in the mind.” — Walter Landor, Founder, Landor
  7. “Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, Co-Founder, Metaforce
  8. “A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand.” — Chet Baker, SVP Corporate Development, Entrinsic Health Solutions
  9. “Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon
  10. “Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author

Inspirational marketing quotes exist to help you spark new ideas and excite your team members about the endless number of opportunities in the field. They also have the power to positively motivate your team to produce unique marketing content for your audience.

Inspirational Marketing Quotes

  1. “Recruiting great marketers should be your number one priority.” — Kipp Bodnar, CMO, HubSpot
  2. “Do the right thing as marketers to build trust.” — Jon Dick, VP Marketing, HubSpot
  3. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care
  4. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov, VP Marketing, Pendo.io
  5. “Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz, Former Football Coach, Notre Dame
  6. “The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials
  7. “If you take a risk and it doesn’t go as planned, welcome to the club.” — Fran Hauser, Startup Investor, Advisor, & Author
  8. “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” — Arianna Huffington, Founder & CEO, Thrive Global
  9. “We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis, Co-Founder, Sendle
  10. “Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn

Storytelling Marketing Quote

Storytelling marketing quotes can be used to improve the impact of the stories you and your fellow marketers tell about your business, branding, and products on your customers and target audience.

  1. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot
  2. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author
  3. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs, Co-Founder, Apple
  4. “You can’t sell anything if you can’t tell anything.” — Beth Comstock, Former CMO & Vice Chair, GE
  5. “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” — Brandon Sanderson, Author
  6. “Sometimes reality is too complex. Stories give it form.” — Jean Luc Godard, Director, Writer, & Editor
  7. “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine
  8. “Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee, Author
  9. “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author
  10. “The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” — Mitch Joel, Author & Founder, Six Pixels Group

Social Media Marketing Quotes

Social media marketing quotes are a great way to influence the strategies you implement at your company as well as provide thoughts about how social media can positively impact your marketing efforts.

  1. “Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.” — Krystal Wu, Social Media Community Manager, HubSpot
  2. “It’s important to be where your audience of potential customers is today, and where they might be tomorrow.” — Andrew Delaney, Senior Manager of Social Media, HubSpot
  3. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk, CEO, VaynerMedia
  4. “Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” — Richie Norton, Author
  5. “I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network
  6. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori R. Taylor, Founder, Rev Media Marketing
  7. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” — Matt Goulart, Founder, Ignite Digital
  8. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, Board of Directors, Cars.com
  9. “Our head of social media is the customer.” — McDonald’s
  10. “Don’t use social media to impress people; use it to impact people.” — Dave Willis, Writer & Pastor

Digital Marketing Quotes

  1. “Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot
  2. “Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President, Chris Brogan Media
  3. “ Less is more. Keeping it simple takes time and effort.” — Jeff Bullas, CEO, Jeffbullas.com Pty Ltd.
  4. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker & Author
  5. “Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights
  6. “Inspiration is the most important part of our digital strategy.” — Paull Young, Charitable GIving Lead, Facebook
  7. “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy
  8. “Don’t build links. Build relationships.” — Rand Fishkin, Founder, SparkToro
  9. “Discoverability equals sales in the digital world.” — Dev Chandan, Founder, Dev Chandan
  10. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett, Co-authors

Here is my collection of the greatest marketing quotes to inspire your strategy:

  1. “Banners have 99 problem and a click ain’t one.” ~ Scott Sorokin
  2. “Content Marketing is a commitment, not a campaign.” ~ Jon Buscall
  3. “Content marketing is the only marketing left.” ~ Seth Godin
  4. “Stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis
  5. “Make your customer the hero of your stories.” ~ Ann Handley
  6. “Your brand is so much more than what you sell.” ~ Jon Iwata
  7. “Marketing is too important to be left to the marketing department.”~ David Packard
  8. “The buyer journey is nothing more than a series of questions that must be answered.” ~ IDC
  9. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
  10. “Market like the year you are in!” ~ Gary Vaynerchuck
  11. “Don’t find customers for your products, find products for your customers.”  ~ Seth Godin
  12. “Content is king, but distribution is queen and she wears the pants.” ~ Jonathan Perelman, Buzzfeed
  13. “Content is the atomic particle of all digital marketing, says @Lieblink”~ Rebecca Lieb
  14. “Make your marketing so useful, people will pay you for it.” ~ Jay Baer
  15. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis
  16. “Help your customers and you help your business.” ~ Leo Burnett
  17. “Business has only two functions – marketing and innovation.”  ~ Milan Kundera (Knowledge drop: Most people attribute the above quote to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said:  “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” But Milan said it first. So here’s another good one from Peter…)
  18. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
  19. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
  20. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
  21. “The consumer is not a moron, she’s your wife.” ~ David Ogilvy (not sure this one stands the test of time. Blame Kessler in the comments. He made me add it!)
  22. “The aim of marketing is to make selling superfluous.” ~ Peter Drucker
  23. “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki
  24. “Either write something worth reading or do something worth writing about.” ~ Benjamin Franklin
  25. Deadlines are the greatest source of inspiration” ~ Mark Twain
  26. “Markets are conversations.” ~ The Cluetrain Manifesto
  27. “Marketing takes a day to learn and a lifetime to master.” ~ Phil Kolter
  28. “Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
  29. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
  30. “There is nothing more valuable than a spotless reputation.” ~ William Shakespeare
  31. “Companies that speak in the language of the pitch are no longer speaking to anyone.” ~ The Cluetrain Manifesto
  32. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
  33. “Marketing is not anyone’s job… It’s everyone’s job!” ~ Jack Welch (Thanks to my new twitter friend Leigh Cowan)

Best Marketing Quotes To Drive Your Marketing Strategy

  1. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
  2. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
  3. “The aim of marketing is to make selling superfluous.” ~ Peter Drucker
  4. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
  5. “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR
  6. “The urgent can drown out the important.” ~ Marissa Mayer, CEO of Yahoo
  7. Business has only two functions – marketing and innovation.”  ~ Milan Kundera (Most people attribute this to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said:)
  8. “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” ~ Peter Drucker
  9. “Don’t find customers for your products, find products for your customers.”  ~ Seth Godin
  10. “Either write something worth reading or do something worth writing.” ~ Benjamin Franklin
  11. “Marketing is too important to be left to the marketing department.” ~ David Packard
  12. “Content is King!” ~ Bill Gates
  13. “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki
  14. “Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now'” ~ Unknown
  15. Markets are conversations.” ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto
  16. “What helps people, helps business.” ~ Leo Burnett
  17. “The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
  18. “Marketing takes a day to learn.  Unfortunately it takes a lifetime to master.” ~ Phil Kolter
  19. “Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
  20. “We need to stop interrupting what people are interested in & be what people are interested in.” ~ Craig Davis, Founder of Brandkarma and former Chief Creative Officer of J. Walter Thompson
  21. “The purest treasure mortal times can afford is a spotless reputation.” ~ William Shakespeare
  22. “Man’s mind, once stretched by a new idea, never regains its original dimensions” ~ Oliver Wendell Holmes

Conclusion

Marketing quotes are a must for every professional marketer. The words of successful businessmen and women will help you become better at building and promoting your online business.

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