The most frequently asked query regarding social media marketing.
The interesting thing about this is that there are essentially countless ideas available for you to use when it comes to social media posting.
Here are some suggestions about Social Media Post Ideas for Wednesday to make the most of these ideas before you skip this and go straight to the list:
Social Media Post Ideas for Wednesday
- Start a day-to-day, weekly-to-month, or monthly series
If you make a great idea into a recurring series, it can serve as a catalyst for even better content.
Weekly “Takeout Thursdays” in Vancouver magazine feature the food editor having a casual Instagram Live discussion with a local chef or food authority.
Instead of starting from scratch each week, it’s much simpler to think of a special guest or topic to insert into an established format. Additionally, your audience will benefit from a little consistency in their chaotic lives.
Two of our own social media experts break down their favorite social media content ideas from brands each week on Hootsuite’s Fridge-worthy: A Very Serious and Prestigious Social Media Awards Show.
- Hold an event or giveaway
People enjoy getting things for free.
A giveaway is a simple and effective way to quickly fill a gap in your content calendar.
Throw up a photo of the product and some details about how to enter, as Fig. does here, and presto, your Wednesday afternoon Instagram post is complete.
For more ideas on how to elevate your contest, browse this list of inventive social media giveaways.
- Organize an AMA
With a “ask me anything” live stream session, you can capitalize on your audience’s insatiable curiosity.
Pro tip: Try narrowing the focus of the AMA by inviting inquiries about your most recent collection or inquiries regarding entrepreneurship.
Some people enjoy doing a live stream on Facebook, Instagram, or TikTok and responding to comments as they come in. Others enjoy using the Question stickers to create a series of Instagram Stories, like Alexandria Ocasio-Cortez did for her AMA on Covid vaccines.
- Conduct a takeover on social media
Whether you collaborate with a major influencer who has a sizable audience or a micro-influencer who has a loyal following (like Everlane did with a LA-based photographer), giving someone control of your social media account who has ardent followers can increase engagement, sales, and followers on your account. And it can save you from having to plan your content for a day or a week. Score!
- Distribute some pertinent content
In our comprehensive guide to content curation, we define curated content as “content that you choose to share on social media. This could be a worthwhile blog post from a business operating in your industry, knowledgeable counsel from an influential thought leader, or anything else you believe your audience will value and enjoy.
In other words, why not share a fantastic article, pin, Tweet, or YouTube video that already exists and that your audience would adore?
Your brand can appear to have its finger on the pulse and to be there to engage and foster community rather than just brag about itself by using curated content.
Ashley Reese, a writer, tweets not only her own articles but also snarky remarks on retweets of Megan Thee Stallion wearing a large hat. Likewise, you can.
- Use your own content in new ways
Why not make some Instagram graphics with quotes from your fantastic blog post? Or create a video drawing inspiration from the material to post on Facebook?
You lose out on the chance to connect with audiences who are following you on other platforms when you only share on one.
This is not to say that it should just be a copy-paste or cross-post; rather, it is to say that new expressions of old ideas should be made. Similar to how Hootsuite quickly produced a TikTok video to summarize the results of a blog post about a social media experiment:
- Hold a competition.
You don’t have to go that far to participate in challenges that become popular online, which typically involve dancing or eating terrible things.
For instance, Ruggable challenged its users to merely “make a mess” and send the videos or photos. These were later put together into a video to showcase social proof of the product’s washability and to acknowledge fans.
- Produce a guide or tutorial
Create a tutorial or how-to video to impart your knowledge. This adds value to your audience and solidifies your position as a true authority in your field (or at least gives you cred as an entertainer).
The hypnotic cleaning guides from Go Clean Co. are an excellent illustration and an excellent sharing resource for the subsequent time a friend asks, “Wait, I’m supposed to clean my washing machine?!”
- Mark the occasion as “National Whatever Day”!
There are a ton of oddball holidays, so why not get some inspiration from them?
For instance, our social team at Hootsuite HQ put together a doggie sizzle reel in honor of “International Dog Day.”
Now, our followers are aware of our fun nature and dog affinity.
- Create a meme
Participating in ridiculous trending meme formats allows you to showcase the sense of humor of your company or deliver your message in a lighthearted manner.
Wendy’s joined the trend when users started creating incredibly focused Spotify playlists that used song titles to tell a narrative. Yes, we would jam to this.
- Highlight your clients
With a regular customer spotlight feature, you can show what your supporters and clients are up to. It gives your fans a chance to feel proud or special while showcasing your product or service without coming across as overly promotional.
For instance, the Feathered Farmhouse decor store recently launched a “What’d Ya Do With It? Wednesdays!” collection.
- Conduct a “This or That” survey.
Why not capitalize on the growing polarization of our society and force your supporters to choose a side? like Dominos did with their article comparing bread bites to cheesy bread.
Perhaps you’ll start a lively (engagement-boosting!) discussion, or perhaps you’ll gain some insight into client preferences. Both ways: that’s a victory.
- View the backstage area
Your audience loves to learn what’s going on behind the scenes, whether it be in a live video or an edited one, so give it to them.
With a behind-the-scenes video of their photo shoot with K-pop stars BTS, Billboard accomplished exactly that.
But to make a splash with this kind of content, you don’t need to have pop idols on camera. Give a tour of your workspace or demonstrate how your store’s window display is put together: viewers value seeing the real-life process behind the polished final images that appear in the feed.
- Mention a victory
The 40th anniversary of the release of High ‘N’ Dry has Def Leppard pumped. And we’re confident that you too have a significant event to mark! When did you start your small business, exactly? 500 000th follower of yours? Locate a big, round number and give yourself a high five.
It’s a built-in justification for a throwback post or some sincere reflection on how far you’ve come, whether you have a special live stream scheduled or simply want to mark the occasion with an image or text post.
- Exchange a playlist or reading list
Your media collection conveys a lot about you, your brand, or both. Why not give your followers a small portion of that?
Giving your brand some pop culture cred with a list of must-read books for summer, a cozy Christmas playlist, or a list of TV shows your team can’t stop watching may even prompt discussion or other recommendations in the comments.
Friday Social Media Post Ideas
For Feel Good Fridays, we’ve created a list of 10 social media post ideas that your company can use. These social media posts will help you connect with your audience on a personal level, fostering relationships and converting followers into fans.
- Emphasize well-liked blog posts
A blog post is a flexible form of content that you can use to share informative articles, worthwhile facts, case studies, and much more. Reshare a blog on social media if it has previously attracted a lot of attention.
By highlighting a business blog, you can entice readers to click a link and visit your blog. Additionally, they will land on your website, where they can browse your offerings. A blog post is a fantastic way to drive traffic to your website and reduce the gap between your audience and the sale.
- Share memes related to popular topics
Make use of social media to your advantage. You can participate in the news by sharing a humorous meme about something that goes viral online (like the Toronto Maple Leafs making the playoffs, Netflix’s well-known series Squid Game, or another topic).
You could post a meme on social media that reads, “How we are celebrating National Coffee Day at [your business]” or “How we drink coffee at [your business]” if it is National Coffee Day. It’ll be timely, humorous, and relatable. Thus, it will spark a discussion and promote likes, comments, and shares.
- Run A Contest
Everyone enjoys receiving free things! On Friday, hold a giveaway to mark the end of the workweek. You can award the winner with a single prize or several prizes. It is a fantastic way to pique the interest of your followers and raise interaction on your social media posts.
Remember to establish restrictions and rules when running contests. You should, for instance, specify how many entries are permitted, who is eligible, and how your followers can enter the content (i.e., age restrictions and where you are willing to ship the prize).
- Mention A Work-Related Event
Do you plan to host a professional gathering? Post a picture of it on your Facebook or Instagram page! You can show your audience how you and your team are having a good time by uploading videos and pictures from the occasion.
There will always be holiday parties, so turn them into holiday posts with this excellent holiday marketing strategy!
- Recognize brand-new team members
Social media profiles for businesses can frequently be very impersonal. Share pictures of your employees to demonstrate the people behind your business (with their consent, of course). Every Friday, you can acknowledge a team member and congratulate them on their victories from the prior week. It will not only help your audience see that you care about your team, but it will also help your employees feel appreciated.
- User-Generated Content is a Feature
Do you require fresh content ideas? Hopefully not after reading this blog. However, you can repost content from your followers if you want new content without having to actually create it. BAGGU is a prime illustration.
A well-known online retailer called BAGGU specializes in bags that are produced sustainably and ethically. Their clients frequently upload pictures of themselves carrying their bags while styling them or carrying groceries or other essentials. The BAGGU social media team frequently reposts some of the posts where their clients have been mentioned. With this tactic, they are able to showcase satisfied clients, product applications, and more. It is an excellent sales tactic, and seeing themselves in the videos always makes their fans happy.
- Provide Market News
Particular industries see a lot of activity. For instance, the fashion industry is constantly releasing new trends, fashion shows, and designs. Devoted followers will probably want to know what’s happening in the field, and your company can be their go-to resource for news.
We advise your business to start a weekly or monthly series where you discuss what’s going on in your sector. You can share the information using a variety of content types, such as your own podcast, Facebook Live videos, or standard images. Whatever the topic, make sure the content is engaging, motivating, and inspiring. When you publish it on Friday, the most popular day of the week, you can use the
- Share Original Thoughts
It’s not necessary for curated content to only consist of product details, success tales, or client testimonials. Create a tutorial or step-by-step guide in the form of YouTube videos, Instagram posts, or Facebook posts to inspire your audience to do something enjoyable and creative.
For instance, Aviation Gin frequently provides its audience with cocktail recipes. The content demonstrates to the audience all of the wonderful things their gin can be used for. In addition, everyone enjoys free content!
Depending on their respective industries, other brands can develop a craft, recipe, or outfit idea. You want it to be pertinent information that relates to what you are trying to sell.
- Organize a social media takeover.
Do celebrities or influencers adore your brand? If that’s the case, we suggest hiring them to take control of your social media accounts one Friday afternoon. To increase your brand’s visibility, they can post visual content, host live videos, and engage with our audience. It is a fun way to advertise and respond to inquiries about your goods and services.
These are just suggestions that can support your Social Media Post Ideas for Wednesday. For additional suggestions, use your imagination, research organizations you admire, or look at The Social Media 101 – How To Grow Your Small Business.