Target Market Research Tools is a market research company that focuses on providing unique marketing research solutions to business owners. We offer direct telephone access to over 80,000 consumers across the United States, that are specifically targeted by age, gender, location and much more!

We know that conducting proper Target Market Research is crucial when launching a new product or business, and we want to make it easy for you to get started. That’s why we’ve created “The Target Market Research Tools,” a collection of all the tools you’ll need to conduct the research necessary without having to take out a loan or mortgage your house!

Market research is the process of understanding your customer’s behavior, preferences, and industry as a whole.

Market research tools simplify this process and make it easy to understand your target market, refine your marketing strategy, and gather helpful customer feedback.

By doing market research, you give your business a better chance at success. When you deeply understand your customers and market, you can create better content, products, and better serve your customers.

Using a market research tool can help streamline your workflow and help give you additional insights:

  • Uncover gaps in the market and launch new products and services
  • Understand market trends, so you can be the first business in new niches
  • Create more compelling content and website copy to turn visitors into customers
  • Study your competition to see what they’re doing well, and where you can improve
  • Use data to better serve your customers, so they stay with you over the long-term

 SurveyMonkey

Best for Creating In-Depth Online Surveys

SurveyMonkey Homepage

If you’re worried about whether your customers are satisfied with your offerings, then SurveyMonkey can be your best friend. It’s a powerful software that lets you create quick surveys to gauge your target market’s response.

Using this tool, you can easily create advanced surveys, run online opinion polls, and conduct detailed marketing research. It even provides you with many pre-built survey templates and nifty features that help speed up the entire process.

The platform is extremely user-friendly and supports advanced survey logic, and all its questions are framed to eliminate any form of customer bias. Despite offering so much in terms of features, the software leaves a lot of room for customization of surveys.

Features:

One of the best things about SurveyMonkey is that you can also create surveys from scratch despite the presence of pre-built templates. With over a dozen question types ranging from MCQs to rating scales and more, you’re sure to find what you need here.

The following is a list of the essential features that SurveyMonkey offers:

  • Ability to create quick surveys
  • Fully optimized for mobile users
  • Over a dozen pre-built question types
  • Easy integration with other software
  • Advanced reporting features
  • Over 200 customizable survey templates
  • AI-powered questions selection
  • Supports advanced logic functions
  • Automatic scoring and gradation for quizzes
  • Easy-to-use interface

Pricing:

SurveyMonkey Pricing Page

As far as pricing is concerned, SurveyMonkey offers enough flexibility to customers. The Basic Plan is entirely free, and you can use it with reasonable limitations. In case you’re a professional or team leader looking to upgrade, you can always opt for one of the paid plans.

Here’s a list of the paid plans that SurveyMonkey has to offer:

  • Standard Monthly Plan at $99/month
  • Advantage Plan at $32/month
  • Premier Plan at $99/month
  • Team Advantage Plan at $39/user/month
  • Team Premier Plan at $75/user/month

All plans are billed annually. In addition to the above plans, SurveyMonkey provides discounts for students and educators. They also offer Enterprise Plans at custom rates.

WPForms

WPForms

WPForms is the best WordPress survey form plugin and contact form plugin in the market used by over 4 million websites.

It’s very beginner friendly and lets you build out online surveys, polls, questionnaires, and user feedback forms simply with the drag and drop builder.

You can also use one of the 100+ pre-built templates to quickly create the exact form you need.

WPForms survey templates

The powerful survey and polls addon lets you easily create engaging survey forms to collect customer and market data.

You can combine this addon with other useful features like conditional logic, multi-page forms, and even conversational forms to make your forms feel more human.

You can add all kinds of survey form fields, like checkboxes, radio buttons, net promoter score (NPS) field, ratings, and more.

WPForms survey fields

Best of all, WPForms automatically creates beautiful reports with graphs and charts to help you better understand your data. You can also export these graphs as images to share on social media or embed them into your website.

For more details, see our guide on how to create a survey in WordPress with beautiful reports.

The free version of WPForms lets you simply create contact forms in WordPress, but if you want to create advanced surveys and more, then you’ll need a premium plan that currently starts at $199 per year.

 Google Trends

Best for Keyword Research

Google Trends Homepage

Google Trends is a keyword research tool offered by Google that you can use to make your content more friendly for search engines. The tool offers SEOs and marketers deep insights into what audiences around the world are searching for.

The one thing that’s different about Google Trends as compared to other keyword research tools is that it shows you relative search volumes. Relative search volume results allow you to understand how a particular search term performs against other comparable terms.

Using Google Trends, you can get detailed insights into the most popular search topics. You can segment the results according to region, time, and even search network type. This is the ideal tool for checking out seasonal keyword trends.

Features:

You can use the tool to gauge spikes or dips in search volume that specific events have triggered, along with comparative keyword research. Such data can be used in a wide variety of marketing campaigns, from SEO and paid search to content marketing.

With Google Trends you get access to the following features:

  • Comparative keyword research
  • Coverage across multiple search networks and types, such as image search, YouTube search, and Google Shopping
  • Data segmentation based on temporal and geographic parameters
  • Allows you to recognize market trends and areas of high customer interest
  • Easy competition analysis

Pricing:

Google Trends differs from other market research tools in that it’s completely free to use. You don’t have to purchase a subscription for using it to its full capacity. You can just visit the website and get started with your research without even logging in to Google.

Think with Google Research

Think with Google

Think with Google Research is a collection of tools that will help you understand your market, uncover new trends, and gain valuable insights to give you an advantage.

This group of tools offers high-level insights into your market, useful statistics, and other marketing tools to put your insights to work.

For example, there’s a Market Insights tool that can help you find new regional and global markets.

Think with Google recommended markets

You’ll also find a Rising Retail Categories tool that will show you trending eCommerce categories, like Google Trends for eCommerce.

You can filter this data by different countries and view it on a weekly, monthly, or yearly basis.

Think with Google retail categories

For those who edit videos, or have a YouTube channel, you can use the Find My Audience Tool to uncover new audiences on YouTube and learn how you can easily reach them.

Social Mention

Best for Real-time Social Media Research

Social Mention Homepage

Social Mention is a dedicated, real-time search engine that’s focused on social media mentions. The tool lets you glean insights about what your present and prospective customers are talking about online.

Using Social Mention, you can gather valuable insights about social media activities across websites. You just need to type in a search term, hashtag, or website URL, and you get to see all mentions across social media for that particular brand or product.

This tool’s unique advantage is that you can use it to get actionable insights for a brand from multiple social media sites. Such an approach makes the task easier for marketers and makes engaging with social media conversations a real-time experience.

Features:

Tracking mentions across social media is one of the essential tools for brand success. Social Mentions helps you do just that by providing a better understanding of how customers interact with your brand.

Here’s a list of the primary features that make Social Mention useful:

  • Real-time brand monitoring
  • Detailed competitor analysis
  • Online reputation management
  • Covers all popular social media platforms
  • Helps find the right influencers
  • Sentiment, keyword, and hashtag analysis feature

Pricing:

Social Mention Pricing Page

Social Mentions is a free-to-use tool, and you can use it without any form of subscription. However, the results you get will be limited; if you’re looking for detailed social media analysis, you can get a paid subscription to BrandMentions, its parent platform.

Here’s a breakup of the paid plans for BrandMentions:

  • Growing Business Plan at $99/month
  • Company Plan at $299/month
  • Enterprise/Agency Plan at $499/month

 Semrush

Semrush

Semrush is the best keyword research tool and content marketing research tool in the market. It’s used by everyone from SEO professionals to beginner bloggers.

Note: we use Semrush here at WPBeginner for a lot of SEO and content tasks like tracking keyword rankings and keyword research.

You can use the keyword research features to see how many people search for a given keyword and if it’s growing in popularity or becoming less popular.

If you’re using Google Analytics, then you can also use that to get additional insights about your website visitors.

Semrush keyword overview

It also provides in-depth data on other relevant and popular search terms, your competitor’s search engine ranking positions, and a lot more.

To get a big picture view of your market and competitors, you can use the competitive research toolkit to see your competitor’s traffic, authority sites, up and coming websites, and more.

Semrush traffic analysis

If you want access to detailed content and keyword research data, then the pricing for premium plans starts at $119.95 per month and gives you full access to keyword, SEO, and traffic data.

Deal: our readers can get an extended 30-day free trial by using our Semrush coupon code.

 Qualtrics

Best for AI-based Experience Management

Qualtrics Homepage

Qualtrics is an AI-based experience management platform that helps more than 11,000 brands across the world manage customer experience. Using the tool, you can perform high-quality market research at a fast pace.

Qualtrics takes care of all your customer experience management needs from one single location. From market segmentation and competitive benchmarking to gathering customer feedback on new services and products, Qualtrics helps you do all this and more.

With this platform, you can get detailed insights into all aspects of market research. It uses advanced statistical methods to uncover details about your target audience. And you get all this at a mere fraction of the time it takes to do the same using traditional methods.

Features:

As far as features are concerned, Qualtrics is up there with the best market research tools. Whether you’re looking to develop a marketing strategy or understand purchase behaviors, this is the platform to use.

Here’s a list of the top features that Qualtrics has to offer:

  • Market trends analysis
  • Conjoint analysis to optimize the customer experience
  • A/B testing for effective change management
  • Online panel management
  • In-depth ad testing across vital customer segments
  • Fully optimized for all screen sizes
  • On-demand access to millions of respondents
  • Brand tracking across online channels
  • Academic research options

Pricing:

Qualtrics Support Page

Qualtrics doesn’t publicly display its pricing plans for everyone. However, you can request a demo from the official website.

Conclusion

The best way to find out about your target market is to go straight to the source. Our easy-to-use digital software tools are designed for businesses of all sizes who want to know more about their target audience.

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