You’re a content creator. You know that your bio is the first thing people see when they visit your website, and it sets the tone for what they’re going to find there.
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You also know that your bio needs to be concise, but you want it to be compelling enough that people will click on it and read more of your work.
Don’t worry—we’ve got you covered. We’ve rounded up our favorite ideas for what can make a great bio, so you can decide which one is right for you!
List Your Credentials and Achievements
If you’re anything like me, you love to read the bios of other content creators. It’s a way of getting to know them better and understanding how they got where they are today.
But what do you include in your bio? How do you make it interesting enough that people will want to click through?
Well, I’ve got some ideas for you! We all know that the number one rule of good writing is to write about what you know—so let’s start there. What kind of content are you creating? What have you done that relates to that content? If possible, incorporate some numbers into your bio so that it looks professional (example: “Since starting my blog in 2016, I’ve published 200 pieces of content”).
You’ll also want to include any awards or recognition you’ve received for your work. And if possible—and this is tricky—include links to these awards so people can see them for themselves!
Finally, explain why someone should follow you on social media or sign up for your email list. What value will they receive from doing so?
Writing a Fun Fact Is One of the Best Bio Ideas for a Content Creator.
Why? Well, for starters, it’s a great way to share something cool about yourself that you’ve never told anyone before. You could let people know that you have an affinity for obscure foods or that your favorite movie is “The Notebook.” You can even share something super personal and private (like where you went to high school) if it’s relevant to your brand. The world is your oyster when it comes to fun facts!
Secondly, writing a fun fact helps build credibility with your audience by showing them that there’s more than meets the eye—that you’re not just some nameless person who spouts off opinions on social media all day long, but someone with personal history and experiences worth knowing about. It makes them feel like they’re getting to know YOU, which creates an emotional bond between you and your followers. And this emotional connection is key when it comes to building trust between brands and their customers!
Finally, having a fun fact in your bio gives people an opportunity to learn about who you are as an individual: what makes you unique? What are some things about yourself that make people want to follow along with every post?
Keeping Your Bio Short and Sweet Is One of the Best Bio Ideas for a Content Creator.
First, it’s a good idea because it communicates clearly to your followers who you are and what you do. If you’re a content creator, this is important because people want to understand what they can expect from you before they click on your profile.
Second, it helps you stand out from other users and make sure that your bio is not just another generic description of yourself.
Third, if you keep things short and sweet, then it makes it easier for people to share your profile with others through social media or other platforms.
Link Out to Your Other Social Accounts.
Linking out to your other social accounts is one of the best bio ideas for a content creator because it helps you build up your online presence, which can be crucial for your success as a content creator. Having an online presence is important because it helps you build up your audience, and an audience is what makes or breaks a content creator. If no one sees your posts, then they won’t engage with you or buy from you.
Feel free to change to the order in which you mention each point so that it makes sense to your personality. After you’re done putting the bio formula elements together, check back on this list and make sure you can tick everything else off.
The Importance of Having a Good Social Media Bio on Your Profile
You social media bio is usually the first place a user looks when discovering your account. This is why it’s critical to have a Complete and Engaging Profile.
In spite of the fact that you only run dark social media posts (ads) and do not publish any organic content, you should still fill out your social media bios. A good bio is like a storefront – it can help potential customers trust you.
Last but not least, social media bios are SEO-optimized (for most social media platforms). Therefore, the keywords you add to your bio can help your account get discovered through in-app searches and general web searches.
Here’s what you should include in all of your social media bios (adapted based on character space):
- Your identity
- What you do, provide, or sell
- Your business’s location
- Category (for businesses) or interests (for personal brands)
- You can be contacted in the following ways
- Website of yours
- The call to action
The Bios of Instagram Users
The maximum number of characters is 150
Whether you’re a company or a personal brand, your Instagram bio should compel profile visitors to take action, whether that’s clicking on your link or visiting your physical location.
Seeing how creative influencers and content creators get with their Instagram bios is always inspiring to me. Businesses and organizations usually need to include branded hashtags, store hours or locations, and other brand accounts in their Instagram bios. That doesn’t mean you can’t be creative!
These templates and examples can help you improve your bio for a personal or business account.
A person’s brand
The first template asks, “What are you known for?”
What you’re known for/who you are
Describe something about yourself that is unique
Bios for Twitter Users
The maximum number of characters is 160
Due to the fact that Twitter is more of a conversational platform, your Twitter bio is a great place to show off your brand’s tone of voice or reveal something about your personality.
Ideally, write your bio in the same way that you would do for a TV show’s cold opening: you want it to grab attention so that people stick around for the rest of the show.
It is important that you include the following features in your Twitter bio:
- I would like to know your name
- Location/where your business is located
- Mission/tagline of the brand
- Accounts associated with other entities
- Hashtags that are branded with your brand
- Your website (if it is not the same as your main bio link)
In light of that fact, here are some templates and examples for you to get you started.
Branding is an important aspect of personal branding
Separators for pipes and emojis in template 1
Describe your current job title/company, if you have one; your previous companies/notable roles; your notable achievements (for example, bylines and speaking gigs); and your calls to action (or associated hashtags)
Bios for TikTok
There is a character limit of 80 characters
Are you ready to get ruthless? You’ll have to do that with your TikTok bio, which only allows half the characters of most other platforms. There are so many Linktree copycats popping up, as they enable TikTok creators to extend their bios (and monetize their audiences).
Due to the platform’s highly creative nature, TikTok bios can take many different forms. There are still some common things to include in TikTok bios, even though they aren’t as formulaic as Instagram bios
- Your content’s main topics/themes
- The call to action
- The location
- The contact information (since there are no contact buttons like on Instagram)
- Once you reach 1,000 followers, your website will be available for business accounts.
Branding your personal identity
Short and sweet: Template 1
Describe yourself in a few words
Themes for content
[Contact information]
Bios on Facebook
(About), 50,000 characters (Additional Information)
A Facebook Page’s bio can be found under the About section on its home tab (also in a separate tab). The Facebook form asks for a few details, including your website & contact information, links to other social media accounts, and a description.
A Facebook page is often the first place a customer goes for information about your business, so make sure it is complete and accurate.
There are a few suggestions to help you get started with the About and Additional Info sections, even though most will be straightforward.
Short and sweet: Template 1
[Short one-liner, such as your brand’s tagline]
Bios on LinkedIn
The bio sections on most social media platforms are the same for both personal brands and company profiles. LinkedIn, however, differs from this.
Bios are found in the Summary section of your profile for personal accounts. Bios are located on the About section of company and organization websites. Below are some tips for both.
Developing a personal brand
There is a limit of 2,600 characters
A well-written summary section can make the difference between people skipping your profile or reading the rest of it.
Here are my top tips for attracting recruiters, followers, or business partners:
- It should be written in the first person (use “I”)
- Engage your audience with a conversational tone! It’s one of those places where you can be a tiny bit more informal
- Give an overview of your most impressive achievements, such as your in-demand skills, the companies you have worked for, and your quantifiable accomplishments
Checklist of skills template 1
Hello! I’m [current job title] and [one-liner that’s most likely to interest my profile viewers, aka recruiters].
Throughout my [number] of years in [industry/role], I have developed expertise in [area 1, area 2, area 3].
Among my proudest accomplishments are [example 1], [example 2], and [example 3].
Qualifications & skills:
✓ This is a skill 1
✓ The first skill is
✓ The first skill is
[Contact info]
Bios on Pinterest
The maximum number of characters is 160
The purpose of your Pinterest bio is to introduce your business and yourself to your audience. As Pinterest is a highly visual site, your bio should be short and to the point, while letting your actual content speak for itself.
There are times when hashtags are useful in other social media bios, but Pinterest does not work in the same way. Instead of focusing on hashtags, Pinterest uses keywords in your bio, post description, and board description in order to help relevant users discover you on the site.
In light of this, it would be wise to create a bio that contains relevant descriptions of your brand or yourself, and make sure you choose your words strategically (without sounding like a search engine optimization robot).
Branding Is an Important Aspect of Personal Branding
The basics of the template 1
[What you are known for + the themes of your content]. Take a look at [main social channel/external website link] for more information.
A Professional Bio Serves a Number of Purposes
A bio describes who you are, what you’ve accomplished, and what you’re capable of. The purpose of a bio is to help potential employers, fans, or customers get a sense of who you are and what your values are.
For your professional bio to be effective, it is imperative that you tailor it according to your goals and the people you want to reach. Let’s say, for example, that you are looking for a job. It is important to give recruiters a glimpse into your career accomplishments and experience in your professional bio.
In the case that you have recently published a book or if you are applying for a grant, what should you do? This is a situation where you might want to highlight an organization that you are affiliated with or an anecdote that is funny.
A well-written professional biography can prove to be very beneficial for recent graduates. In your application, you can explain how your experiences will make you a great candidate for the roles you are looking for based on your life experience.
Why Is It Important to Include a Professional Bio in Your Resume?
You should create a professional bio that is as unique as you are. Having said that, there are a few things you’ll want to include to ensure that your readers get the information they’re looking for within your article.
You should include relevant professional roles and achievements in your bio. Also, it is important to share your passions, personal interests, and how you bring your values to your work in your resume. Last but not least, your bio should provide your readers with a chance to learn more about you. As a result, it should reflect your personality in a positive way.
How to Write a First-Person Bio
If you are trying to build a personal brand, you will find that writing in the first person can be a very effective way to connect with your target audience. Whenever you write a first-person bio, make it a point to use “I” or “me” statements so that you come across as relatable and approachable.
It is possible to write a first-person bio in the following way: “I am a freelance writer specializing in small business writing.” By speaking in the first person here, you are taking a more personable approach to connecting with a client or brand by demonstrating that you have worked with a variety of businesses ranging from home care services to fine leather goods.
It is important to understand that when you write a first-person bio, you are telling your story directly to your audience. It shows them that you have put some of your own experiences and opinions into your bio, so they can see that you care about them.
The following tips will help you write a strong first-person bio that will catch the attention of the reader.
You should try to keep the use of the word “I” to a minimum.
It is much more effective to show rather than tell when it comes to teaching.
Take a look at this short professional bio example below as an example. Instead of saying “I love writing,” she says “Writer. Bad but enthusiastic dancer.” Instead of just talking about the topic of writing, she creates a vivid picture and demonstrates her sense of humor in the process.
Keep in mind that no one knows you better than you know yourself.
The backstory you include in your bio can provide a context for the roles you’ve held and the achievements you’ve achieved. As an example of a stellar bio, here is one written by Mark Levy.
It is important to focus on the details that are useful.
There are several quick facts about you that can quickly show someone new who you are and what you stand for in a short amount of time.
As an example, let’s say that you are writing a bio for LinkedIn. Even though you might enjoy playing Animal Crossing at home right now, does that hobby have anything to do with where you would like your career to go in the future?
There is a possibility that you will be focusing on video games in the future, so this may be just the right addition for you. In the event that your interests lie elsewhere, you might want to include a hobby that is more relevant for your situation.
What You Need to Know About Writing a Third-Person Bio
In order to make your bio sound more authoritative and objective, you should use the third person. Therefore, if you are trying to find a job in a formal industry, applying for a grant, or trying to get published, you may want to stick with the third person approach.
As an example, you can begin a third-person bio by writing, “Jasmine Montgomery is a Senior Hiring Manager at L’Oreal located in New York State. In this case, you are letting your title and skill sets speak for themselves by allowing your name and pronouns to be the only ones that you use to describe yourself. She recruits across many business units to connect with the brightest talent from around the globe.”
The purpose of these bios is to create a distance between the subject of the bio (you) and the reader through the use of a third person. Anyone could be this person, but they tend to express their expertise in a tone that emphasizes their knowledge. This means that third-person reviews can sometimes feel aloof or overly formal.
Ideally, your third-person bio should sound friendly but polished, like a message you would receive from an important colleague at work if you were writing it. Here are a few more tips for writing a great third-person bio.
You should write from the perspective of someone you know and trust.
If you’re having trouble writing about yourself, try to see it from your favorite coworker or mentor’s point of view. You can write from a position of authority without feeling self-conscious.
Why should the reader trust your opinion?
It is common for a professional bio to reflect a specific industry or niche. Therefore, your text should include relevant details that people in the industry would understand. Whenever possible, avoid jargon.
Keep in mind that you are telling a story.
You may find it easier to write a third-person bio if you are used to writing in first person.
Professional bios are important pieces of writing, so you should edit them carefully. If this is the case, you may want to edit your writing from both points of view and see which works best for your target audience.
The difference between a first-person bio and a third-person bio
In formal settings, third-person bios can be more effective than first-person ones.
You can choose between writing your professional bio in the first person or third person based on whether you want to leave a more personable or assertive impression. As long as you tailor your approach to your goals and the audience you are writing for, both approaches can be effective.
You must be clear and concise and tell your story in a way that connects with your audience.
Our 80+ free downloadable professional bio templates – for both short and long bios – will help you write a bio that makes a lasting impression:
Conclusion
This list of bio ideas is perfect for creatives who want to market their social media accounts. These different Instagram account bios are branding strategies that will make your business stand out from all the rest. Plus, you’ll see examples of each in action, with links to the accounts themselves. perfect for content creators or bloggers!
