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In the 1970s, amidst a cultural landscape filled with hippies, disco balls, and lava lamps, one man’s unconventional idea took the world by storm: Pet Rock. Created by an advertising executive named Gary Dahl, this seemingly absurd concept turned into a cultural phenomenon, capturing the imaginations of millions and becoming a symbol of the era….

1.1. Understanding Starbucks’ Success Story Starbucks, a global coffeehouse chain, has a remarkable success story that began in 1971. The company’s journey started in Seattle, Washington, when three partners – Jerry Baldwin, Zev Siegl, and Gordon Bowker – opened the first Starbucks store. Originally, Starbucks focused on selling high-quality coffee beans and equipment for brewing…

In today’s fast-paced and technology-driven world, digital marketing has become an indispensable aspect of any successful business strategy. With the ever-increasing use of the internet and mobile devices, reaching and engaging with target audiences has shifted from traditional methods to the digital realm. In this section, we will explore the fundamental concepts of digital marketing,…