Buying an email list is incredibly tempting. Maybe you need leads right away and do not want to deal with building a list. Or, maybe you just want to get as many email addresses as possible without doing any hard work. Whatever the reason might be, buying email addresses is tempting, especially if a quick fix is what you are aiming for. Yet, this temptation should be avoided at any cost because buying email lists can cause irreparable damage to your reputation and your company’s trustworthiness. What’s worse, you will hardly get what you pay for – low open rates and spam complaints are too common for people who buy email lists.
As a marketer, it isn’t always easy to find customers. Sure you might have a website, social media accounts, and a list of contacts in the company’s database, but those people are likely too busy to be the target market of your next campaign. If you are looking for new prospects that are potential buyers right now, you need access to a buying cycle email list.
Where to buy Email Marketing Lists
There are many places to buy email marketing lists. We’ve compiled the most popular and effective methods below:
- Buy an Email Marketing List from a Reputable Data Company
This is by far the best option, but it’s also the most expensive. You’ll pay anywhere from $5 to $15 per thousand emails on this kind of list, and they’re usually segmented into smaller categories such as “male” or “female.”
- Buy an Email Marketing List From a Smaller Data Company
These companies specialize in providing lists that have been cleaned by hand and verified against real people, which makes them more reliable than lists from larger data companies. They’re also less expensive than getting a list from a major data company—you can expect to pay about $3-4 per thousand emails on these kinds of lists.
- Buy an Email Marketing List That Has Been Screened by Humans (and Maybe Not So Great)
This type of list usually costs less than those above, but they aren’t always accurate or current enough to be useful for your business needs. You should only consider this option if you don’t have much money available for email marketing right now—but if you do have some extra funds available then opt for one of
The easiest way is to purchase them from a company that specializes in selling email marketing lists. These companies have access to information about who has purchased their products in the past, which allows them to create custom lists of potential customers who might be interested in your product.
You can also purchase lists from third parties like data brokers or other companies that sell leads. The downside of this approach is that there may be no way of knowing whether these companies have done any research on their customers, or if they’re even legitimate businesses.
Know the law
If you’re looking to buy email marketing lists, it’s important to know where to look. Here are some tips for finding the right lists:
• Look for a reputable vendor: You want a company that has been in business for a long time and has a good reputation. Make sure they have a website and other information so you can verify their legitimacy.
• Ask questions: Ask about pricing, privacy policies, and whether or not they offer refunds or exchanges.
• Make sure the list is legal: Some countries don’t allow people to sell their email addresses, so make sure you know what kind of list you’re getting before buying it.
To legally buy email marketing lists, you need to know the law. There are two main laws that you need to be aware of:
1) CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act)
2) California Business and Professions Code Section 17538.5
The first law requires that you have permission from each person whose email address is on your list. This can be obtained either by asking them directly or by obtaining their permission online through an email opt-in form. The second law requires that when you buy an email list, it must be a “properly compiled list” which means that no one has been added to the list without their consent or knowledge.
You may be wondering why these laws are so important. If there are people who have been added to your list without their consent or knowledge, it could mean trouble for both you and the company selling you the list. In some cases, it’s illegal. In others, it just makes people feel like they’ve been violated which can lead them to unsubscribe from your emails or even file a complaint against you with their internet service provider (ISP).
Before you buy email marketing lists, make sure you check for quality and accuracy.
How to check for quality:
Does the list contain contact information for each person on the list? If there’s no name, email address, or company name associated with each record, then the list is not very accurate.
What kind of information is included in each record? The more information you have about your contacts, the better. The more personal information you have—like their hobbies or family members’ names—the better. The more business-related details you have—their job title, company size, or location—the better.
How to check for accuracy:
Ask yourself whether or not all of your customers would be on this list. If they wouldn’t be on this list (like if they’re located outside of your target geographic area), then it’s probably not a good fit for your needs.
The first step is to make sure that the list you’re considering is a list and not just a random collection of emails. It should be easy to tell from the list itself whether or not it’s been compiled with care and attention. If there are grammatical errors, misspelled words, or other signs of sloppiness in the copy, then you know that whoever put together this list didn’t take their time. If the copy sounds like something you’d hear out of the mouth of a seventeen-year-old who just discovered emojis, then chances are good that this list wasn’t compiled by someone who knows what they’re doing.
Once you’ve confirmed that a given email marketing list isn’t simply a bunch of randomly generated emails (or worse yet—an actual person’s address), it’s time to examine how accurate its information is. Are there any typos? Are their names spelled wrong? If so, then this means that whoever put together this email marketing list did not pay close enough attention when collecting data on consumers—and therefore probably won’t pay close enough attention when trying to sell them things either.
Before you buy an email marketing list, vet the seller.
Sellers of email marketing lists tend to be legitimate companies that sell their lists to other companies. However, there is always a risk that you will end up with a fake seller or one that has already sold their list to others.
To reduce your risk of buying a fake list or one that has already been sold, use one of these methods:
-Ask for references from other companies who have used their services before. If they can’t provide them, consider another seller.
-Look at reviews online and ask around on social media if anyone knows someone who had good experiences with them in the past.
Protect yourself legally.
When buying email marketing lists, it’s important to protect yourself legally.
There are two ways to be safe:
- Make sure the list you’re using is opt-in, meaning that every single person on that list gave their consent to receive emails from you or your company. A common way these lists get populated is through signup forms on websites. If you use such a form and ask people to enter their email addresses, then that list can be used for direct marketing purposes. You won’t have any problems with this kind of list if the people on it have given their permission for you to send them emails about your products or services; however, it’s important not to assume that just because someone has entered their email address into a form on your website means they’ve given consent for you to send them emails about anything else!
- If a list is bought from another company, make sure they have permission from each person who appears on the list—and that they have proof of this permission in writing (in case someone later claims they never agreed).
Conclusion
While there are many benefits to using a purchased list, it’s equally important to consider the drawbacks. Remember that when an individual subscribes to your list, they permit you to send one message. It’s therefore important—and good marketing practice—to respect their decision and only send them information relevant to their interests. If you do not treat this trust with respect, your subscribers will drop your list and unsubscribe, and any prospects will likely be turned off by your use of purchased lists. Thus, while using purchased email lists is certainly a viable option in some cases, it’s important to keep these considerations in mind as you proceed with your campaign.