Importance Of Consumer Behaviour In Marketing Decisions

While macroeconomic trends and global influences undoubtedly hold sway, it is the often-overlooked microenvironment that forms the intricate tapestry upon which marketing strategies are woven. This article delves into the significance of the microenvironment in marketing, shedding light on how factors within a company’s immediate sphere of influence can wield a profound impact on its…

1.1. Understanding the Difference: Marketing Strategy vs. Tactics Marketing plays a crucial role in the success of any business. However, to effectively harness its power, one must understand the fundamental difference between marketing strategy and marketing tactics. While these two terms are often used interchangeably, they represent distinct aspects of a comprehensive marketing plan. Discover…

In the digital age of entertainment, streaming platforms have revolutionized how we consume content. One standout player in this space is Netflix, which has redefined the way we watch TV shows and movies. As one of the world’s leading streaming services, Netflix has become synonymous with binge-watching and has captivated audiences globally. This article delves…