10 Free Instagram Story Video Maker

Instagram Stories provide a dynamic canvas for expressing ideas, promoting products, sharing behind-the-scenes glimpses, and fostering authentic connections. With over 500 million daily active users engaging with Stories, this feature has evolved from a mere novelty to a vital marketing and engagement tool that businesses, influencers, and creators are increasingly leveraging to expand their reach and leave a lasting impact.

However, in a sea of content, where every second counts, how do you ensure that your Instagram Story stands out and resonates with your audience? This is where the role of Instagram Story video makers becomes paramount. In this article, we will give you 10 Free Instagram Story Video Maker

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The Role of Instagram Story Video Makers

While static images and text-based Stories have their place, the incorporation of videos adds a dynamic element that can transform your storytelling game. Videos engage viewers by tapping into both visual and auditory senses, conveying messages more effectively and emotionally than still images. This engaging nature of videos makes them a perfect fit for the brief and captivating format of Instagram Stories.

Instagram Story video makers are innovative tools designed to simplify the process of creating, editing, and sharing video content tailored for Stories. These tools offer an array of features that empower users to craft captivating videos without the need for extensive technical skills or expensive software. From adding animations and text overlays to integrating music and sound effects, Instagram Story video makers provide a versatile toolkit for enhancing the visual appeal of your content.

With the rapid rise of video consumption on social media, incorporating videos into your Instagram Stories can elevate your brand’s identity, engage your audience on a deeper level, and foster a sense of authenticity that resonates. The availability of free Instagram Story video makers further democratizes the creation process, allowing even small businesses and independent creators to access professional-grade tools and compete in the ever-evolving landscape of online content.

As we delve deeper into this article, we will explore ten exceptional free Instagram Story video makers that empower you to craft visually stunning and engaging videos, thereby helping you make the most out of this dynamic medium to convey your message, connect with your audience, and stand out in the digital crowd.

Why Instagram Story Videos Matter

In the realm of social media marketing, staying relevant and resonating with your audience requires an adaptable approach that aligns with the rapidly changing preferences of online users. Enter Instagram Story videos—a dynamic and impactful medium that has revolutionized the way brands and individuals connect with their followers.

Benefits of Using Video Content in Instagram Stories

  1. Captivating Visual Experience: Videos are inherently captivating due to their ability to combine visuals, motion, and sound. This immersive experience grabs the viewer’s attention and holds it, making it easier to convey complex ideas, evoke emotions, and tell compelling stories.
  2. Enhanced Storytelling: Videos are excellent tools for weaving narratives. They allow you to take your audience on a journey, sharing not just facts but also emotions, creating a deeper connection. Whether you’re showcasing the making of a product, sharing a customer success story, or presenting a day-in-the-life glimpse, videos bring stories to life in ways that static images can’t match.
  3. Increased Engagement: Instagram Stories are designed for bite-sized consumption, and videos capitalize on this format perfectly. When users tap through Stories, a well-crafted video can stop them in their tracks, encouraging them to watch, react, and respond. This heightened engagement contributes to a stronger relationship between brands and their followers.
  4. Humanization of Brands: Videos provide a face and voice to your brand. By showcasing the people behind the scenes, sharing personal experiences, or giving a peek into company culture, you humanize your brand. This authenticity resonates with audiences and fosters trust and loyalty.
  5. Educational Value: Videos offer a dynamic way to educate your audience. Whether you’re providing tutorials, explaining complex concepts, or sharing industry insights, the visual and auditory components of videos make information easier to digest and remember.

Higher Engagement Rates of Video-Based Stories

The efficacy of Instagram Story videos is not just a theory; it’s supported by concrete statistics. Numerous studies have consistently shown that video-based Stories outperform static images in terms of engagement rates.

According to a report by HubSpot, Instagram Stories with videos receive significantly higher completion rates than those without. This suggests that users are more likely to watch an entire video-based Story than swipe through a collection of images. Additionally, videos tend to generate more interactions, such as taps forward, taps back, and profile visits, indicating a higher level of interest and engagement.

Furthermore, a survey by Wyzowl found that 85% of businesses using video marketing consider it an effective strategy. When applied to Instagram Stories, this effectiveness is amplified due to the platform’s inherently interactive and time-sensitive nature.

In a world where every second counts and attention spans are short, Instagram Story videos provide an avenue to stand out, capture your audience’s attention, and leave a lasting impression. By embracing this dynamic content format, you position yourself to not only communicate more effectively but also to forge deeper connections with your followers, ultimately driving your marketing efforts toward success.

Choosing the Right Tool for You

In the ever-expanding landscape of Instagram Story video makers, selecting the right tool to suit your needs can make all the difference in the quality and impact of your content. From beginners looking to dip their toes into the world of video creation to experienced content creators seeking advanced customization, understanding the factors that influence your choice is essential.

Factors to Consider When Selecting an Instagram Story Video Maker

  1. Ease of Use: The user interface and overall usability of the tool play a crucial role, especially for beginners. Look for intuitive platforms with drag-and-drop functionality, clear navigation, and minimal learning curves. A user-friendly tool will help you focus on your creative vision rather than getting lost in technicalities.
  2. Features and Customization: The range of features offered by the tool is pivotal. From text overlays and animations to music integration and transition effects, the more diverse the features, the more creatively you can express your ideas. Consider your content goals and whether the tool aligns with your desired aesthetics.
  3. Compatibility: Ensure the tool is compatible with your devices and operating systems. Some tools are web-based, while others offer mobile apps. Choosing a tool that syncs seamlessly with your preferred devices and platforms will streamline your workflow.
  4. Export Options: Look for tools that provide a variety of export options, including optimized formats for Instagram Stories. This ensures your videos look their best when uploaded to the platform and guarantees a consistent viewing experience across devices.
  5. Creative Needs: Your content’s style, tone, and purpose will dictate the tool you choose. If you’re focused on polished branding, tools that allow for custom fonts and color schemes might be preferable. If you’re aiming for spontaneity, tools that enable quick edits and on-the-go creations could be more suitable.

Catering to Various Skill Levels

  1. Beginners: For those new to video creation, opting for a tool with predefined templates, easy-to-use editing tools, and guided workflows can provide a smoother entry point. Many beginner-friendly tools offer step-by-step tutorials and preset styles, allowing you to create professional-looking videos without prior experience.
  2. Intermediate Users: Those with a basic understanding of video editing might want a tool that offers more customization options. Look for tools with a balance of user-friendly interfaces and advanced features, giving you room to experiment and develop your creative skills.
  3. Experienced Content Creators: If you’re well-versed in video production, you’ll likely value tools that provide extensive editing capabilities. Advanced features like keyframe animations, multi-layer editing, and custom effects allow you to create intricate, highly tailored videos that match your unique creative vision.

Ultimately, the tool you choose should align with your current skill level, content goals, and preferences. As you gain experience and confidence, you can explore more advanced tools to take your Instagram Story videos to the next level. By assessing the factors that matter most to you, you’ll be able to find an Instagram Story video maker that empowers you to tell your story in a visually stunning and engaging way, regardless of your expertise.

Top 10 Free Instagram Story Video Makers

Tool 1: Canva

1. Overview Canva, a renowned graphic design platform, extends its capabilities to Instagram Story video creation. With its user-friendly interface and diverse features, Canva is an accessible choice for both beginners and experienced creators.

2. Features

  • Drag-and-Drop Interface: Canvas’s intuitive drag-and-drop editor allows users to effortlessly import media, arrange clips, and add animations.
  • Text Animations: Canva offers a range of text animations, allowing you to create engaging text overlays that bring your messages to life.
  • Music Integration: Enhance your story videos with background music from Canva’s extensive library or upload your own tracks.
  • Step-by-Step Guide: Canva’s step-by-step guide assists users in creating Instagram Story videos by providing guidance on media selection, customization, and export.

3. Benefits

  • User-Friendly: The Canvas interface is designed for simplicity, making it an excellent choice for beginners to explore video creation without a steep learning curve.
  • Professional Results: Despite its ease of use, Canva enables users to produce visually appealing story videos that align with their brand or style.
  • Time Efficiency: The step-by-step guide streamlines the creation process, allowing users to create engaging story videos quickly.

4. Pricing Canva offers a free version with basic features, including Instagram Story video creation. Additionally, Canva offers a premium version that unlocks advanced design tools and access to a larger media library.

5. User Reviews Users commend Canva’s approachability and its step-by-step guide for helping them create polished story videos. The text animations and music integration receive positive feedback, as they enable users to craft engaging content that resonates with their audience. Reviewers often highlight Canva’s versatility for both novices and experienced designers.

Tool 2: InShot

1. Overview InShot is a popular mobile app designed for quick and creative Instagram Story video production. It offers unique features and customization options that cater to a wide range of users, from beginners to experienced content creators.

2. Highlighting Unique Features, Templates, and Customization Options

  • Custom Templates: InShot provides a collection of customizable templates suitable for various content types, from tutorials to announcements.
  • Filters and Effects: Users can enhance their story videos with filters, effects, and transitions that add flair and personality.
  • Text Customization: InShot offers a variety of fonts, styles, and animations for text overlays, enabling creative text integration into videos.

3. Benefits

  • Versatility: InShot’s diverse range of features and customization options make it versatile for a wide spectrum of users.
  • Efficiency: The app’s mobile interface streamlines the process of creating story videos on the go, allowing users to produce content quickly.
  • Visual Appeal: With its array of filters, effects, and text animations, InShot helps users produce visually striking and engaging Instagram Story videos.

4. Pricing InShot offers a free version with basic features and watermarked exports. Users can opt for a paid version to remove watermarks and unlock premium features.

5. User Reviews Users applaud InShot’s convenience and accessibility for mobile-based video creation. Its diverse range of filters and text animations receives praise for enhancing the overall look and feel of Instagram Story videos. Reviewers frequently highlight InShot’s suitability for various creative purposes.

Tool 3: Kapwing

1. Overview Kapwing is a web-based tool that focuses on simplicity and collaborative editing. Its user-friendly interface and integration with media libraries make it a compelling choice for Instagram Story video creation.

2. User-Friendly Interface, Integration with Media Libraries, and Export Options

  • Media Library Integration: Kapwing allows users to easily import media from their libraries, enabling quick access to visuals for story videos.
  • Drag-and-Drop Editing: The platform’s drag-and-drop interface simplifies the process of arranging clips and adding elements to the timeline.
  • Export Formats: Kapwing provides export options tailored for Instagram Stories, ensuring seamless integration and optimal viewing.

3. Benefits

  • Ease of Use: Kapwing’s straightforward design and drag-and-drop functionality make it accessible for users with varying levels of expertise.
  • Efficiency: The integration with media libraries and the platform’s collaborative features facilitate smooth content creation and editing.

4. Pricing Kapwing offers a free version with basic editing tools, and users can upgrade to a paid version to access advanced features and remove watermarks.

5. User Reviews Users appreciate Kapwing’s ease of use and seamless integration with media libraries. Its collaborative features receive praise for facilitating team-based content creation and editing for Instagram Story videos. Reviewers also highlight the platform’s export options as conducive to a consistent viewing experience.

Tool 4: Adobe Spark

1. Overview Adobe Spark is a versatile online design tool that extends its capabilities to Instagram Story video creation. With advanced editing features, transitions, and effects, Adobe Spark is a go-to choice for those seeking polished and visually captivating story videos.

2. Advanced Editing Capabilities, Transitions, and Effects

  • Advanced Editing: Adobe Spark offers precise control over video elements, allowing users to fine-tune their story videos to match their vision.
  • Transitions: The tool provides a variety of transitions that add a professional touch to the flow between clips.
  • Effects: Adobe Spark offers a range of effects and animations to enhance the visual appeal of story videos.

3. Benefits

  • Professional-Grade Videos: Adobe Spark’s advanced editing capabilities enable users to create story videos with a polished and professional appearance.
  • Creative Freedom: The tool’s extensive range of transitions and effects empowers users to experiment and add depth to their content.

4. Pricing Adobe Spark offers both free and premium versions. While the free version provides essential features, the premium version unlocks advanced design tools and customization options.

5. User Reviews Users praise Adobe Spark’s advanced editing capabilities and the quality of story videos it produces. Its transitions and effects are often cited as contributors to elevating the visual impact of Instagram Story videos. Reviewers note its versatility for different creative styles and purposes.

Tool 5: Animoto

1. Overview Animoto is a user-friendly online video creation tool that offers a comprehensive library of built-in stock footage, music, and sound effects, making it an excellent choice for Instagram Story video creators seeking dynamic and impactful content.

2. Built-in Stock Footage, Music, and Sound Effects Libraries

  • Stock Footage: Animoto provides a wide array of high-quality stock footage that users can incorporate into their story videos.
  • Music and Sound Effects: The platform offers a diverse selection of music tracks and sound effects to enhance the storytelling experience.

3. Benefits

  • Access to Visual and Auditory Assets: Animoto’s stock footage, music, and sound effects libraries provide users with a rich pool of resources to enhance their Instagram Story videos.
  • Time Efficiency: The availability of pre-made visual and auditory assets streamlines the content creation process.

4. Pricing Animoto offers a free version with basic features. Users can choose to upgrade to a paid version to access premium stock footage and unlock additional customization options.

5. User Reviews Users appreciate Animoto’s extensive libraries of stock footage, music, and sound effects, which allow them to elevate the production value of their story videos. Reviewers note that these assets contribute to dynamic and engaging content suitable for Instagram Stories.

Tool 6: WeVideo

1. Overview WeVideo is a cloud-based video editing platform that offers robust collaboration features, making it an excellent choice for team-based content creation and editing for Instagram Story videos.

2. Collaboration Features for Team-Based Content Creation and Editing

  • Real-Time Collaboration: WeVideo enables multiple users to collaborate on the same project in real-time, facilitating seamless teamwork.
  • Commenting and Reviewing: Team members can leave comments and feedback directly on the video timeline, streamlining the editing process.
  • Shared Libraries: The platform allows users to access shared media libraries, ensuring consistency in branding and visual elements.

3. Benefits

  • Enhanced Collaboration: WeVideo’s collaborative features make it a valuable tool for teams working together to create impactful Instagram Story videos.
  • Streamlined Feedback: The ability to leave comments and feedback directly on the video timeline simplifies communication among team members.

4. Pricing WeVideo offers various pricing tiers, including free and paid plans with varying levels of features and collaboration capabilities.

5. User Reviews Users appreciate WeVideo’s collaborative nature, which fosters efficient and productive teamwork in creating Instagram Story videos. Reviewers highlight the platform’s ability to streamline feedback and ensure a cohesive final product.

Tool 7: Mojo

1. Overview Mojo is a mobile app that specializes in animated text and sticker options, making it an excellent choice for Instagram Story creators aiming to add dynamic and engaging elements to their videos.

2. Animated Text and Sticker Options for Dynamic and Engaging Stories

  • Text Animations: Mojo offers a wide variety of animated text styles that users can use to create attention-grabbing captions and messages.
  • Sticker Collection: The app provides an extensive collection of animated stickers, adding personality and movement to story videos.

3. Benefits

  • Dynamic Visuals: Mojo’s animated text and stickers inject life and energy into Instagram Story videos, capturing viewer attention.
  • Engagement Boost: The app’s dynamic elements can increase audience engagement by making story videos more visually appealing.

4. Pricing Mojo offers both free and premium versions. While the free version provides access to a range of text animations and stickers, the premium version unlocks additional customization options.

5. User Reviews Users commend Mojo for its vibrant and eye-catching animated text and stickers, which contribute to creating engaging and visually striking Instagram Story videos. Reviewers often cite these elements as key to captivating audiences.

Tool 8: Splice

1. Overview Splice is a mobile video editing app designed to cater to both beginners and experienced content creators, offering a range of editing features for Instagram Story videos.

2. Mobile App vs. Web-Based Platforms – Pros and Cons

  • Mobile App Advantages: Splice’s mobile app offers on-the-go video editing convenience, enabling users to create content anytime, anywhere.
  • Web-Based Platform Advantages: Unlike web-based platforms, Splice’s mobile app is optimized for touch-based interactions, making it more intuitive for mobile users.

3. Benefits

  • Flexibility: Splice’s mobile app offers convenience for users who prefer creating and editing story videos directly on their mobile devices.
  • Intuitive Interface: The touch-based interface of the mobile app enhances the overall editing experience for mobile users.

4. Pricing Splice offers a free version with basic editing features. Users can upgrade to a premium version to access advanced editing tools and additional customization options.

5. User Reviews Users highlight Splice’s convenience as a mobile app for on-the-go video editing. Its touch-based interface and ease of use receive praise for simplifying the process of creating Instagram Story videos directly from mobile devices.

Tool 9: Promo.com

1. Overview Promo.com is an online video creation platform that emphasizes branding elements and the creation of a consistent visual identity for Instagram Story videos.

2. Incorporating Branding Elements and Creating a Consistent Visual Identity

  • Branded Templates: Promo.com offers customizable templates that allow users to incorporate their brand’s colors, fonts, and logos.
  • Text Styles: The platform provides a range of text styles that align with various branding aesthetics, ensuring consistency.
  • Customization Options: Users can tailor video elements to match their brand identity, ensuring a cohesive look across all Instagram Story videos.

3. Benefits

  • Brand Consistency: Promo.com enables users to maintain a consistent visual identity across all their Instagram Story videos.
  • Professional Branding: The platform’s branding tools contribute to a professional and polished appearance, reinforcing the brand image.

4. Pricing Promo.com offers a free version with basic features. Users can choose to upgrade to a paid version to access premium templates and advanced customization options.

5. User Reviews Users praise Promo.com’s branding capabilities, which allow them to infuse their Instagram Story videos with their brand identity. The ability to maintain a consistent look and feel across their content receives positive feedback. Reviewers frequently mention the platform’s suitability for businesses seeking professional branding.

Tool 10: Later

1. Overview Later is a social media scheduling platform that offers cross-platform sharing options and analytics for tracking Instagram Story performance.

2. Cross-Platform Sharing Options and Analytics for Tracking Story Performance

  • Cross-Platform Sharing: Later enables users to schedule and share their Instagram Story videos across multiple social media platforms.
  • Performance Analytics: The platform provides insights into Instagram Story engagement, viewer retention, and other performance metrics.

3. Benefits

  • Efficient Sharing: Later’s cross-platform sharing options save users time by allowing them to schedule posts across various platforms simultaneously.
  • Data-Driven Strategy: The performance analytics provided by Later empower users to optimize their Instagram Story content based on engagement data.

4. Pricing Later offers a free version with basic features. Users can upgrade to paid plans to access advanced scheduling and analytics features.

5. User Reviews Users value Later’s cross-platform sharing capabilities, which help them streamline their social media content distribution. The platform’s performance analytics are frequently praised for enabling data-driven decisions in creating and sharing Instagram Story videos.


Bonus Tool 1: VSCO

1. Overview VSCO is a popular mobile app known for its powerful photo editing capabilities, but it also offers features for creating compelling Instagram Story videos.

2. Mobile App for Creative Visuals

  • Video Editing: VSCO provides users with the ability to edit videos using its renowned photo editing tools, enhancing the visual quality of Instagram Story videos.
  • Filters and Presets: The app offers a selection of filters and presets that add a consistent and artistic touch to your story videos.

3. Benefits

  • Visual Cohesion: VSCO’s filters and presets help create a consistent look across your Instagram Story videos, enhancing your brand or personal style.
  • Advanced Editing: Leveraging VSCO’s editing capabilities allows you to elevate the overall quality and appeal of your story videos.

4. Pricing VSCO offers both a free version with basic editing tools and a premium version that unlocks additional filters, presets, and editing features.

5. User Reviews Users appreciate VSCO’s ability to bring its renowned photo editing capabilities to video content. The app’s filters and presets receive praise for their contribution to creating visually stunning Instagram Story videos. Reviewers frequently mention the app’s artistic quality and ease of use.

Bonus Tool 2: Filmmaker Pro

1. Overview Filmmaker Pro is a mobile video editing app designed for those seeking advanced editing capabilities and precision control over their Instagram Story videos.

2. Professional-Grade Video Editing

  • Advanced Editing Tools: Filmmaker Pro offers features such as multi-layer editing, color grading, and keyframe animations for meticulous control over video elements.
  • Precise Customization: Users can fine-tune transitions, effects, and audio to create highly polished and professional-looking story videos.

3. Benefits

  • Professional Results: Filmmaker Pro’s advanced editing tools enable users to create cinematic-quality Instagram Story videos.
  • Customization: The app’s precision control empowers users to customize every aspect of their story videos for a tailored outcome.

4. Pricing Filmmaker Pro offers a free version with basic features and watermarked exports. Users can upgrade to a premium version to access advanced editing tools and remove watermarks.

5. User Reviews Users praise Filmmaker Pro’s advanced editing capabilities and precision control, which allow them to create Instagram Story videos with a high level of professionalism. The app’s customization options and attention to detail receive positive feedback for enhancing the overall editing experience.

Best Practices for Instagram Story Video Creation

Creating compelling Instagram Story videos goes beyond just content – it involves understanding your audience, aligning with your brand, and optimizing for the platform’s unique format. Here are some best practices to guide your Instagram Story video creation process:

1. Importance of Maintaining a Consistent Visual Style

  • Establish Brand Identity: Consistency in visual style, colors, fonts, and logo placement reinforces your brand’s identity and makes your content recognizable.
  • Use Brand Guidelines: Adhere to your brand’s guidelines to ensure a cohesive look across all your Instagram Story videos, building brand trust and recognition.

2. Using a Mix of Original and Curated Content

  • Original Content: Showcase your products, services, or behind-the-scenes moments to connect with your audience authentically.
  • Curated Content: Share user-generated content, industry news, or relevant quotes to diversify your content and keep your audience engaged.

3. Implementing Appropriate Aspect Ratios and Resolutions

  • Mobile-Optimized Videos: Instagram Story videos are viewed predominantly on mobile devices. Use the recommended aspect ratio (9:16) and resolution for optimal viewing.
  • Captivate Quickly: Place important visuals and text within the central portion of the frame to ensure they’re visible when users first view your story.

4. A/B Testing Different Video Types, Styles, and Formats

  • Experiment with Variety: Test various video types, such as tutorials, product showcases, and behind-the-scenes clips, to see what resonates with your audience.
  • Assess Audience Engagement: Use insights and analytics to gauge which video styles or formats receive higher engagement, helping you refine your content strategy.

5. Consistent Posting Schedule

Remember that Instagram Story videos are ephemeral, so it’s important to make every second count. Align your content with your brand values, engage your audience with authenticity, and regularly analyze the performance of your videos to fine-tune your strategy. By following these best practices, you can create Instagram Story videos that effectively engage and resonate with your audience while reinforcing your brand’s identity.


In recent years, Instagram Story videos have emerged as a powerful tool for engaging audiences, conveying messages, and building brand connections. Their ephemeral nature, combined with their visual appeal, makes them a vital component of any effective social media strategy. As we’ve explored the top Instagram Story video makers and best practices, it’s clear that these tools offer a multitude of options for creating captivating and memorable content.

The tools we’ve discussed in this article, from user-friendly interfaces to advanced editing capabilities, empower content creators to craft Instagram Story videos that stand out in a crowded digital landscape. Each tool brings its unique strengths to the table, catering to various creative preferences and skill levels. By exploring these tools and experimenting with your own creative ideas, you can harness the full potential of Instagram Story videos to connect with your audience on a deeper level.

As the social media landscape continues to evolve, the role of Instagram Story video makers remains critical in helping brands and individuals stay relevant and engaging. The ability to tell stories, share insights, and evoke emotions in a short span of time holds immense value in capturing and retaining audience attention. By staying adaptable and utilizing the right tools, you can navigate these shifts and continue to create compelling Instagram Story videos that leave a lasting impact.

In the ever-changing world of digital content, one thing remains constant: the power of visual storytelling. With the tools and insights shared in this article, you have the tools to shape your Instagram Story videos into powerful narratives that resonate, inspire, and drive meaningful engagement. So, go forth, experiment, and craft stories that leave an indelible mark in the hearts and minds of your audience.

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