7 Awesome Ways to Improve Customer Experience on your Website

Your ability to convert visitors into new customers depends heavily on the customer experience offered on your website. If users have trouble finding the information that they need, navigating your website, or viewing web pages, they’ll likely leave.

If you’ve noticed conversion rates dropping or want to do everything in your power to increase this metric, then you should start by looking at your website. Consider the user experience that you’re providing.

In this video, we’ll take a look at a few simple methods for…

Instantly improving the customer experience on your website.

Step 1: Check the load time of your website.

Load time image

Use online tools like Google Developers Chrome DevTools, Web Page Analyzer – 0.98, and Pingdom Website Speed Test to find out how quickly your site loads. The average load time is more than 5 seconds. But, some marketers feel that this is too high.

Studies show that page abandonment dramatically increases once you reach a load time of 4 seconds or longer. So, how do you cut down on load time? Check the resources that your web page loads.

Make sure that your images are optimized to take up as little space as possible, without sacrificing quality. You can also eliminate plugins or scripts that don’t contribute to the user experience, as they add more bulk to the resources that need to be downloaded in the browser.

Step 2: Easy Navigation

The second step is to ensure that your website is easy to navigate. Every page should be reachable within a few clicks of the mouse. When users have to dig through pages to find information, they’ll end up leaving your site.

You should have a visible menu or links to pages containing menus on all your web pages. Even including a link to your sitemap in the footer of a page will work.

Step 3: Use Visual (Graphics Videos, Audios and Illustrations)

Another suggestion is to break up content with visual elements. Including photos and videos on your pages helps make it easier to consume large amounts of information. Reading a lengthy article or web page that contains no visual elements is bland, boring, and likely to increase your bounce rates.

Step 4: Use unified Theme and Color Schemes

The fourth step to improve the user experience of your website is to use a unified theme throughout your site. Don’t deviate too far from your main theme on sub pages and landing pages. When a user follows a link from your landing page, they need to know that they’re still on the same website.

Step 5: One click Contact Info

It’s also important to make your contact information easily available. This includes email, phone, and address. It’s also a good idea to include a contact form on your page. Basically, the easier it is to get in touch with you the better.

Step 6: Use Live chats

Along with contact information, you could offer live chat. Live chat makes it easier for your visitors to contact your business, streamlining their experience on your site. You don’t need to be available 24/7 with live chat, but you could make it available during standard business hours.

When you are offline, the live chat will simply collect messages, which will be sent to your email.

Step 7: Add FAQS

For a final tip, you should consider adding an FAQ page to your website. Get the most frequently asked questions out of the way. This lets you provide answers so that your customers can get solutions without having to go through the process of contacting you.

Create a list of 15 or 20 most asked questions and build a page out of it. Make sure the page is reachable from your main menu.

Combine some of these tips in order to improve the customer experience on your site. Imagine that you’re a customer and browse through your site. Think of these suggestions as you go from page to page. These simple steps can dramatically increase your conversion rates and repeat business.

I hope you learned something new today! Apply this strategies to your website and you will see an improvement in your conversion rate.

The Right Activities: Are you Busy or Are you Productive?

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How to Increase Search Rankings and Traffic With Old Content

Content is king. Unfortunately, it’s not always easy to constantly produce high-quality content. When you’ve trouble keeping up with your content release schedule, you’ve got another source for producing content.

Instead of continuously producing new content, you can spend some of your available time updating old content. Whether you’ve hired a writer or written your own content, you don’t want it to be wasted.

Why should you consider updating old content?

First, it’ll be easier to get this content ranked. It has a longer history than a new post. The life of your post is a factor in determining search engine rankings.

Also, you don’t have to spend as much time or money generating new content. It allows you to stick to your release schedule without developing new content.

  1. Find New Developments related to the Topic

The first way to update your old content is to determine if there’s been any developments or news related to the topic of the blog post.

For example, if you created a blog post about social media marketing that was published in 2015, there’s a good chance that there are new techniques to discuss. Also, any post that includes data or stats could be updated as new stats are released.

Once you’ve gathered the updated data or news, you can include it in your original blog post. Make a note at the very top of the post that the content has been updated to include new figures or data.

You then include the updates in your content. Instead of deleting old sections of your content to include the new information, you should include the new information in notes below the existing content.

2. Add Images and Videos

Another way to spruce up old content is to add new images or videos. You could use your own original videos that you create to provide more details on the topic of your blog post or you could find a relevant video on YouTube.

Infographics can also be added to your old post to provide new data. You could even compile the existing information from your post into a new infographic and include it on your post.

 

3. Change the Format

Updating your content isn’t the only way to make use of existing content. You can also recycle your content into a new format. This includes the creation of videos, infographics, and eBooks or guides.

These updated formats can be linked to from the existing blog post. For example, at the end of the old post, you can include a call to action directing visitors to the source of your new content – whether it’s a video, infographic, or eBook. You could even use this new content as a free offer for your lead magnet.

When recycling old content into an infographic or video, you simply need to highlight the main details of your content.

For an infographic, make a list of the most important facts or details presented in your content. Then, create a base image related to the topic of your content.

There are several free programs that provide templates for building infographics. Or, you can use an image editor to create your own infographic from scratch.

If you decide to recycle your content into a video, you should first copy your content and paste it into a word processor document. Rewrite your content so that each paragraph only contains 2 or 3 sentences.

You want to make the content incredibly easy to read. The total word count will impact the total duration of the video. The average person speaks at about 180 words per minute. So, a 900-word article will take about 5-minutes to read out loud.

Most people begin to lose interest after two minutes. For this reason, you should focus on the most valuable information from your blog article.

 

4. Turn Old Content to an eBook

The other option for recycling old content is to compile several old blog posts into an eBook or guide. For this step, you simply need to select 5 to 10 blog posts that cover similar topics.

Arrange these posts in order based on the information that they provide. Each post is a different chapter in your eBook. Another option is to expand on the topic of one of your most popular posts.

These tips will help you make better use of old content. Just because you have a post that’s a few years old doesn’t mean that it can’t help improve your current search rankings.

Update the content or recycle it for use as a lead magnet or to drive more traffic to an older post. After you’ve updated your content, you should share the post on social media and perform all your typical internet marketing strategies to get people to read your updated blog post.

Make sure that the page includes an updated time stamp.

Then, you need to ensure that search engines are aware of the update. Submit your updated sitemap to Google and other search engines.

What is Social Media Policy and Why You need One

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Developing an Effective Social media marketing Policy

You can do everything possible to build your follower base on social media. But, these efforts will mean nothing if you don’t have an effective social media marketing policy.

The consistency of your posts, the type of information you include in these posts, and how you respond to comments can all impact your ability to earn trust and attract new customers.

This video will help you define your social media marketing policy.

Learn how to remain consistent, even when outsourcing your social media marketing. By taking the time to create this policy, you’ll be equipped to handle any situation.

So, what should you include in your social media marketing policy?

There are several key points that you’ll want to address. This is beneficial, whether you’re handling your social media marketing on your own or delegating it to a member of your team.

The main points to put in your policy include the

  • Frequency of your posting,
  • the right time to post,
  • the percentage of self-promotional posts vs Information
  • the use of hashtags, and
  • the way that you interact with followers and
  • How you deal with customer complaints.

Let’s start with the frequency and timing of your posts. You should create a schedule for new posts and stick to it. This consistency helps build trust and loyalty with existing followers while also helping you gain new followers.

How often should you post?

This depends on the social media sites and strategy that you’re using. With Facebook, you’ll want to post at least once per day. Though, Twitter demands more activity.

With Twitter, you should put out new tweets several times per day, spread throughout the day. For Facebook, the mid-afternoon is the best time to seek engagement.

For other social media sites, you’ll want to find a median somewhere between Facebook and Twitter. Overall, at least once per day, in the mid-afternoon, such as 1 to 3PM, should be sufficient.

Along with the frequency and timing of your posts, you’ll need to decide on the content of these posts. This can remain consistent across multiple social media networks.

A good rule of thumb is to set a fraction of your posts for self-promotion and curated content. Self-promotion includes posts related to your products or services. Curated content is anything that you think your followers will benefit from, such as informative blog posts or videos.

A common method policy is to limit self-promotion to 2/10 of your posts. The other 8 should be curated content.

How will you Deal with Feedback and Complaints?

The next area of your policy to define is how you plan on dealing with customer complaints. This is one of the most important areas where you need consistency and the primary reason for creating a social media policy.

Decide how you want to deal with complaints. Generally, you’ll want to take these complaints out of the public forum. This means responding to private messages or direct messages.

Instead of attempting to defend your products or services, find out what you can do to resolve the issue. This could include offering a refund or a replacement product. Your goal should be to turn an unsatisfied customer into a happy customer.

What is your Voice?

Along with customer complaints, you need to consider how you plan on handling positive interactions. You need a consistent voice when engaging your audience. It’ll help to decide on the tone that you’ll use and what types of comments require a response.

Write down the policy decisions that you make. Compile everything into a single document. This’ll help you stick to your goals and deliver a consistent message, whether you are posting new content or responding to your customers.

Once you’ve got your policy in order, you can ensure that you always have a consistent voice. Not only will you remain consistent, but you’ll find that your brand can remain consistent when outsourcing your social media outreach.

This is similar to creating any other policy. The goal is to make it easy for anyone to stick to the values that you define.

I hope you found this lesson helpful. Remember to check back each week for updated videos and lessons. Or, even better, you can click on the subscribe button below to get more of these educational videos as they’re released.

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