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The 7 Steps of a Marketing Public Relations Mpr Plan

In six practical steps you’ll outline and design a Marketing Public Relations MPR plan that will market, promote and brand your business. From having a clear understanding of the goals, purpose and objective of the plan to the key words, phrases and hashtags necessary to create the buzz around your enterprise. You’ll also learn how to become an expert on your product or service so that easily explains why people should buy from you. The 7 Steps of a Marketing Public Relations Plan provides all the tools needed to create a buzz about your business including exercises in creating unique selling propositions, elevator pitches and other positions for marketing messages. It includes step by step instructions for creating strategic ambassadors for your organization. Over 30 years experience in building brands, writing copy, strategic planning, conducting focus groups and interpreting data from results drives this MPR plan.

This book shows how to create a marketing public relations Plan in 7 easy steps. It takes the mystery out of creating a marketing public relations plan and provides do-it-yourself templates. The reader is a step ahead of other organizations that use the same marketing public relations tactics and strategies, yet their marketing public relations plan will reflect the unique nature of their business. With this book, you can create your own customized marketing public relations plan for website traffic and sales.

How to Create a Public Relations Plan in 7 Steps

1.   Determine your goals

Think of what you want to achieve with your campaign. Is it securing earned media? Is it establishing credibility within your industry or engaging your customers? Don’t try to accomplish everything at once but focus on a handful of things that fit within your current scope.

2.   Define your target audience

Define the segment of the population you are trying to reach. Then, look at the ways they consume information and determine the best ways to communicate with them.

3.   Develop your PR tactics

After identifying your audiences, develop specific tactics you will be utilizing in order to reach them. These can vary greatly, from using traditional media channels, such as radio, TV, newspapers and magazine, to engaging with your stakeholders on social media and in face-to-face conversations.

4.   Draft key messaging

Prepare a list of bullet points containing the key messages you want to communicate to your audiences. Again, don’t try to say everything there is to say about your company, but focus on several main points, which would be reiterated across different channels.

5.   Prepare your PR budget

PR is a very labor-intensive and time-consuming discipline, and like every such work, it will require a budget to keep it going. Identify how much you can afford to spend and scale your goals and tactics accordingly.

6.   Create a detailed implementation schedule

Create a step-by-step task schedule with deadlines that would keep you on the right track.

7.   Determine measurement metrics

In addition to setting realistic goals, it is also important to identify appropriate metrics that would allow you to objectively measure the success of your engagement. Take those measurements before, during and after your campaign and adjust your tactics accordingly if you don’t see the desired results.

7 steps to creating a successful PR strategy for your business

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out?

The key is to create a public relations plan that will attract attention from media representatives, brand influencers and customers who can help push your announcement out to the masses. Crafting a successful PR strategy is a multi-step process that involves research and goal-setting before execution. Here are seven steps to make sure your messages are in line with your brand and reach your target audience.

Make a project timeline

Before you get started on PR strategies and tactics, it’s important to create a project timeline, set incremental deadlines and get buy-in from stakeholders. Pursuing a project management certificate online can give a great foundation for knowing how to make a plan that will help your business succeed.

Create goals

A good plan starts with concrete goals that are based in research. Start the process by reviewing your PR activity from the past year and thinking about what you might like to change, improve or expand in the next 12 months. Take note of what types of story pitches did well, which outlets and writers responded positively, and what kinds of content got attention on social media. From there, write down your goals for the coming year. Do you want to attract new customers, raise brand awareness, improve your reputation or introduce a new product line? Center your goals in an understanding of your overall business plan and what PR strategies you’ve tried in the past.

Identify your target audience

The next step is to define the primary target audience for your PR goals. A tip: “everyone” is not a target audience. Think about who your business would like to have join its customer base and who your current customers are. Put together one or multiple audience personas that help you picture the priorities, location, demographics and behaviors of this target audience.

Think about the competition

Knowing what types of messages and content your competitors are using is critical for developing the next part of your PR plan. Look for media coverage of competing products and take a deep dive into competitors’ social media feeds. This will offer additional understanding of what has worked well and what customers are responding to. During this step, also consider external factors that could affect your business, such as current events. That will allow you to make a plan that’s proactive, rather than reactive, and avoid unintended missteps.

Write your key messages

What do you want people to know about your business? Based on the previous steps, you’re now ready to write a list of key messages that you want to express through PR efforts. Key messages should be concise, easily understandable and memorable. They help guide all the content you create, whether that’s a story pitch, a news release, a radio ad or a social media campaign.

Set and implement tactics

With your research complete and messages outlined, it’s time to choose the tools and tactics that will make up the bulk of your PR plan. To achieve the goal of launching a new product, tactics might include sending out a news release announcing an unveiling event, developing shareable social media posts that highlight product features, and engaging influencers to write and share reviews.

Measure the results

The last step is to measure the results of PR efforts. Track engagement and reach of social media posts, analyze website traffic, document media coverage and compile everything into a report. Analyzing what worked well and what didn’t will help guide future PR strategies.

A successful PR plan can attract new customers, enhance your reputation and improve brand awareness. Creating a detailed project outline and sticking to it will help make sure you meet your PR goals.


Think about all the things that you need for a successful Marketing Public Relations (MPR) plan, and then start filling them in with your own strategy. There should be no major issues with this if you have taken the time to think about your needs, who your market is and how best to reach it.

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